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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • I totally agree but you should be able to have another set written with great quality - The big drop shippers always rewrite manufacturer descriptions because of this issue. You need to decide if the gains out-ways the costs

    | DavidKonigsberg
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  • Thanks Dr. it really helped.

    | ITRIX
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  • Anchor text should always be informative and descriptive no mater where it is and the page it is leading to. Apart from a cleaner user experience, you will also find this wont feature as a negative with the page quality algorithm. Don't try to be deceptive, but where you can, a link within text is always going to be favourable. For offsite linking, I can't say I agree that anchor text should be so stagnated that it should say things like "click here". That stinks of something that has been added with no thought to someone seeing it and knowing where they are going if they click on it. Descriptive in-site and off-site all the way. Andy

    | Andy.Drinkwater
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    | adec
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  • Since many studies now see the H1 as having far much less impact (but certainly a bit) I would recommend the following based on anecdotal search index data, "light scientific" studies around H1 impact, the impact of a title for sharing and semantic clustering: 1. Write the page title/H1 with sharing in mind first and search a close second. (given the decreased emphasis on H1s) and the increased weight of sharing. 1B. At this level of detail I would go for the fun "clicky" title for CTR increases. 2. Consider that google (in this day) sees a very clear relationship between 'stand up desk' and "standing desk'. It's just as likely that these variations support each other as much or better than repeating the same term. In your copy, I'd say that even the word "sitting" in (it's very opposition) is related to and supports your "standing" targets. 3. Your URL answers one query while your title/H1 responds to a slightly different query increasing your halo of search reach. At this point I like the  semantic cluster rising between your URL and title.  And you've got juicy related terms like "working" in the title. This carries through in your content. 4. "Good content" and natural content will have variations on target terms, related terms etc.. thus we can infer perceived content quality to go up (since you're not overly focused on term repetition) I'm not exactly sure what you mean by "varying taxonomy" but variance is much more human and natural  than uniformity of every component down the page. But the link below seems relevant although there's tons of great SI articles out there that should also help with your question. http://dl.acm.org/citation.cfm?id=1224698 " text within each node indicates a higher relevance of the materials to the taxonomic classification." Hope that's of some help.

    | mcluna
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  • **What about shortening the title tag?  **I would drop all of the CMS stuff.  Just be sure that it does not change the URL of your page.  Check the referral traffic to see if the CMS words are pulling any traffic if you have any doubts. What about changing the image file names and adding alt tags when they are nonsense or garbage? If you change an image name you will lose all current image traffic for that image.  If I had lots of traffic I would not change it.  If the traffic was nil I would consider a change. **What about adding a "finish" picture to the top? **I have no fear of adding that.  None.  It is huge upside if you have a great image. **What about making these changes incrementally? **Do it if you enjoy farting around.  I don't think it will make any difference at all. My most important advice.   If you are improving the page, keeping it relevant and are not changing the URL, title tag or optimization have no fear.

    | EGOL
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  • Hi Justin! This is Megan from the SEOmoz Help Team.  Sorry about the problems with your crawl diagnostics! Our engineers are working hard on getting this fixed and we hope all crawls affected by this issue will be back on track over the next couple of days.  Thanks for your patience!

    | MeganSingley
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  • I agree, having "website design" in the file name as well as the domain name is probably asking for trouble, it doesn't look very nice either!

    | NeilD
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  • Thanks for the feedback folks! I really appreciate it. Hal

    | AlabuSkinCare
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  • It should always be a picture of you.  Take it from a social media point of view or even a cock-tail point of view as I tell my clients, your brand doesn't talk to clients you do, so you definitely want to put your face/picture out there.

    | TheeDigital
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  • Robots.txt could be your friend here when trying to tackle duplicated content. If you Robots out folders you don't want to appear, although the page will still be there, Google wont be able to crawl it. Andy

    | Andy.Drinkwater
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  • Hi Megan yes, It's better so! Grazie Maurizio

    | malecce
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  • have a look here: https://www.google.co.uk/search?q=Converse+Chuck+Taylor%C2%AE+All+Star%C2%AE+Core+Ox&aq=f&oq=Converse+Chuck+Taylor%C2%AE+All+Star%C2%AE+Core+Ox&sugexp=chrome,mod=0&sourceid=chrome&ie=UTF-8#q=Converse+Chuck+Taylor%C2%AE+All+Star%C2%AE+Core+Ox&hl=en&safe=off&prmd=imvnso&source=lnms&tbm=vid&sa=X&ei=dwmFULGzNoiDhQfExoHQDA&ved=0CAwQ_AUoAw&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&fp=4cd062d03000a8f3&bpcl=35466521&biw=1920&bih=979

    | Carlos-R
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  • Spam-A-Rama! hahah Thanks Dana, makes perfect sense!

    | Memoz
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  • On the same page as dana here. Just be sure that when the longest names are included, youre still within the recommended character limit.

    | IPROdigital
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