E-Commerce SEO: What are the Schema.org properties you use?

[AdrienOLeary]

Quick question about Schema.org for products. What are the properties you like to list on product-pages for an E-Commerce? Thanks.

[Carlos-R]

• http://schema.org/Offer (if you have products on sale)

• http://schema.org/Rating

• http://schema.org/Product

• http://schema.org/VideoObject (if you have videos on your product pages)

[AdrienOLeary]

Carlos, thanks for your super fast feedback. I know the elements you mention and my question was rather about what are the properties that are worth listing, both for SEO and conversions. In your experience, what are the attributes that one should see described on a good product-page?

[Carlos-R]

In my experience and from what I have read, aggregateRating and offers are the ones with the potential to improve your conversion rate and CTR as soon as the rich snippets are live and showing.

With aggregateRating you can get the rating stars on the search results. There are many case studies where implementing the ratings rich snippets with Schema.org has increased CTR by up to 30%

If you are thinking of using schema code on your site, that's the property I'd start with.

Not sure if that answers your question.

[Cobalt]

Carlos,

You used the Video Object in e-commerce? I've heard that the videos rarely show up for e-commerce related terms. Could you give any examples of where you are showing up?

Thanks

[Carlos-R]

have a look here: https://www.google.co.uk/search?q=Converse+Chuck+Taylor%C2%AE+All+Star%C2%AE+Core+Ox&aq=f&oq=Converse+Chuck+Taylor%C2%AE+All+Star%C2%AE+Core+Ox&sugexp=chrome,mod=0&sourceid=chrome&ie=UTF-8#q=Converse+Chuck+Taylor%C2%AE+All+Star%C2%AE+Core+Ox&hl=en&safe=off&prmd=imvnso&source=lnms&tbm=vid&sa=X&ei=dwmFULGzNoiDhQfExoHQDA&ved=0CAwQ_AUoAw&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&fp=4cd062d03000a8f3&bpcl=35466521&biw=1920&bih=979