Optimizing an e-commerce website

[AbacoDigital]

Hi,

What do you recommend me to optimice an e-commerce website to rank every page or product?

Do I have to implement schema and meta description for every product or is easier to optimice every category?

[PatrickDelehanty]

Hi there

I definitely recommend Schema on every product, as well as breadcrumbs, reviews, and also site search which helps for Sitelinks search boxes. It also helps inform your Google Analytics.

Here are a couple of great resources:
The Ultimate Guide to SEO for E-commerce Websites (Kissmetrics)
Thin & Duplicate Content: eCommerce SEO (Inflow)
The Definitive Guide To Ecommerce Search Engine Optimization (Neil Patel)

Take advantage of internal linking between relevant products and categories, and make sure you have a proper information architecture set up for usability!

Hope this helps! Good luck!

[MattRoney]

Great answer! I'll add our Search Ranking Factors to the list.

[EricaMcGillivray]

BuiltVisible also has a great and very comprehensive guide to meta data and schema.

[AbacoDigital]

Hi Patrick, Thanks!

Excellent answer, only a doubt about Schema, If every product is refreshing every month what happened with that information or could be a dynamic information for Schema?