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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • With the extra info no, I'd definitely agree that once is enough.  I don't think that there is any benefit to the repeat and you risk either looking spammy (reduced CTR in SERPs) or being algorithmically marked as spammy (reduced SERPs). $30 seems like a bargain to reduce those risks!

    | matbennett
    0

  • We customized Post Ratings for WordPress on one of our projects. You can check out the plugin here http://wordpress.org/extend/plugins/post-ratings/screenshots/ 

    | Bryant-Jaquez
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  • Be savvy enough to re-optimize for different keywords if the originals just couldnt get to page 1 Focus on the long tail and variations of the 'big' keywords Study analytics and identify opportunities Introduce a new directory rather than try to optimise one set of category pages for too many keywords Add rich snippets for considerable CTR increase in SERPS

    | AndyMacLean
    1

  • Thank you all for your advice and fast responses.  It looks like I had a few late nights and some sore fingers coming up.

    | spes123
    0

  • Hi Donford Many thanks for taking the time for your comprehensive suggestions. Your spot on with adding 'Why buy from us' on each product page. Sometimes you need another perspective, seems blindingly obvious now... I'm using OpenCart CMS so adding similar products is a whizz - thanks... And again great suggestion re dynamically adding 'Vintage...' to just products, I'll need to throw that over to the community but nice suggestion. Cheers...

    | well-its-1-louder
    0

  • Amazon appear to use a different url once the reviews link is clicked which perhaps detracts from the seo efforts of the product page?

    | Brocberry
    0

  • Yes content is important but having 300 pages will spread you link juice and authority across your site. So if your home page has a strong authority but your site has 300 pages you might not rank for your main terms. The less page's your site has the more link juice each page has. Solution: build 10 pages targeting the best keywords you can find and create 990 blog posts on your site linking to these 10 pages giving these pages authority and relevancy.

    | Bryan_Loconto
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  • If you're comfortable editing templates, you can use some variation of the following call in your template file to display the author bio: If you're not, you can use this plugin and activate the feature for the archive pages using the settings panel: http://wordpress.org/extend/plugins/wp-biographia/ Google should then automatically display the author bio as the meta description, even if the tag isn't explicitly defined.

    | edwardrj
    0

  • See Matt Cutts explanation here http://www.youtube.com/watch?feature=player_embedded&v=NlJiLDn9-38 Personally im seeing titles change in a number of instances: Title might be too long (doesnt fit in SERP snippet) The same keyword/s used multiple times Ive also noticed that the replacement titles, which appear to be fairly random do seem to have patterns: The replacement title usually appends the domain to the end i.e. Red Widgets - Widgets.com The replacement title seems to use a word/phrase from one of the following: breadcrumb, h1, url Its interesting to note that a) the original title will still help rankings as normal for the keyword in the title b) theres no real explanation of what a 'better' title is i.e. do the revised titles inc CTR?

    | AndyMacLean
    0

  • Putting keyword rich anchor text in the footer was used by many spammers. It was abused a LOT to pass internal link juice. "IF" you want to be safe, make those links in your footer a <nofollow>, that way you don't get penalized.</nofollow>

    | Francisco_Meza
    0

  • My personal  opinion is not to use Bounce rate as a KPI at all. It's ok to check it from time to time mainly on individual Landing pages but that's about it. Getting obsessed with Bounce rate will only damage your site as you will lose focus on real important aspects. Google takes in consideration, for rankings and when google calculates the "quality score" a different type of bounce rate - not the one in Google Analytics - but only the bounces back in serps and a second click for the same query. Just as a note - I also think the kissmetric formula is wrong but that is pointless since again bouce rate is not really something to be stressed about. Hope it helps !

    | eyepaq
    0

  • Thank you for the feedback Ive took that onboard. Ive changed alot of my website footers to link back to me but still no change does it take a while for these changes to be picked up?

    | BlueCreations112
    0

  • Yeah, I also think there is an element in the thought process of "well every other site puts links, newsletters etc in the footer" so why shouldn't we, however reading some other threads on footer links elsewhere it would seem the concensus is "are people actually clicking on the links" in the footer anyway and if not, why have them.

    | NeilD
    0

  • Hi Felix, If there is going to be a relevant, equivalent page on the new site, by all means a 301 redirect is best. If the old content is really not going to have a parallel page on the new site, then a 404 would be fine. Just keep in mind that 404s can frustrate users who are trying to access your site. It would be best to create a friendly, customized and humanized 404 error page if you intend on allowing old pages to 404. Even if 404s arent in the plan, you're bound to have some eventually so I'd strongly suggest creating a custom 404 page anyway. I agree with cardiganMedia's comment about using 301 redirects for any pages that have built up any page rank or inbound links. Check them in OSE and make sure you preserve the authority the old site had by making sure to 301 redirect high authority pages to their equivalents on the new site. Good luck! I hope these are helpful suggestions. Dana

    | danatanseo
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  • The other judgment call we need to make is whether to ask for this content to be removed from the search index. It copies our content, but does link back to us. http://forums.moneysavingexpert.com/showpost.php?p=29850065&postcount=14 This site also gets huge traffic. I guess if the posts stay on the site, but are removed from Google search index we benefit.

    | dexm10
    0

  • Hey there, Thanks for the question, and thanks for jumping in to help Bryan. Your On-Page reports are generated automatically from any URL on your site that's ranking in the top 50 for any of your keywords. If you no longer want it to track a certain one, you can click the "Stop running weekly" button on the report itself. As for tracking your own custom combinations. you can do that from the Report Card itself. When you're in your On-Page section you'll see two links on the top left: Summary & Report Card. Click Report Card to run a custom On-Page report for whatever URL you wish and what Keyword you wish. Then, if you want, you can choose to Run that report weekly. I hope that helps. Let me know if you need anything else. Cheers, Joel.

    | JoelDay
    0
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    | Virage
    0

  • My definition of relevant in this case is: the keyword is often used in sentences with the term. If my keyword was cold cereal, the words milk, bowl, and spoon would be relevant.  I could then build pages for the long tail search terms: Cold cereal bowl how much milk should I put in a cold cereal What is the best spoon to use with cold cereal On each of those pages, I would link to my main page which is optimized for the keyword cold cereal using the anchor text "cold cereal", but only if it made sense to me as a user to see that phrase linked.  Sometimes you have to be creative in your content copy, but most of the time it can be done and make sense to the end user. Google is very good at recognizing these relevant keyword patterns.

    | kadesmith
    0

  • ok - might be better using the robots.txt file for that but I do see where you're coming from. Elias

    | A_Q
    0

  • Looks like it worked!. We send 123.000 urls and it only indexed 9.000....Is that because we had 2 sitemap index, and it takes time?. Thanks again!

    | Comunicare
    0