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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • Jonathon - you can manually count just by looking at the source code, and then compare to SEOmoz vs. others. If we're off, please let us know via an email to help at seomoz dot org. Also, just FYI - density and frequency are very different things The former refers to the total count of words/phrases divided by the number of instances of a particular keyword and isn't a very useful or used metric: http://www.seomoz.org/blog/10-myths-that-scare-seos-but-shouldnt-whiteboard-friday has more on that.

    | randfish
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  • Website company closed down, but he's hosted somewhere, that's easy. Contact the hosting company, determine who's being billed for hosting, if it's your client a 5 minute conference call with verification of his credit card on file they let the hosting know you have rights to access by FTP. Done. Typically it should / would end there UNLESS the site was dynamic - a WordPress, Joomla, Concrete, etomotie, etc site then it get's into issues of accounts and permissions. Before you think about access think about liability - do you really want DIRECT access? do you want the responsibility of their user name, password and if it's breaks you're the one they blame? Insurance and contracts Are you insured if your access accidentally deletes everything? Does your contract state a protection of arbitration if they make claims you deleted, took, added or changed their website? If the website was a room in strangers house and a pile of cash was left on the table, would you know their character well enough that wouldn't accuse you of theft? Having direct access goes from light dating to marriage, are you ready for commitment? Before you do anything make a back-up Whttrack is a great program to make a static web backup. Make it for yourself first and foremost because you never know what will happen. Back up the database, files, images, structure, accounts...everything!

    | AeronInc
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  • Just looked at your canonical and they all point to themselves: http://www.bannerbuzz.com/backlit-banners-12.html rel="canonical" href="http://www.bannerbuzz.com/backlit-banners-12.html" /> You want all of these to point to the first or main page. As it goes, I don't think the duplicate content warnings on SEOMoz consider rel=canonical. I may be wrong, but I think from memory that is the case (check it out). Hope that helps Marcus

    | Marcus_Miller
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  • Hmm, I would tend to avoid this. Think about it you have three sites they sell the same products So, if they have unique content, you may have a chance of getting results from all three in the SERPs. If you interlink them, you may as well write a letter to Google HG saying: "Hey, these sites, they all sell the same stuff and guess what, they have the same owner so you may as well only show one of them. Matt talks about this here and whilst it is unlikely to generate you any kind of problems unless you do sitewides http://www.youtube.com/watch?v=ufGw65-1je8 So, if you were going to cross link them. Do it gently, from a resources page, or even an article talking about the other site rather than some horrid sitewide link with keyword anchor text or via some leaky sitewide nofollow which is just pouring your link juice down the drain. Ultimately, the best bet would be to combine these three sites into one site and concentrate on marketing that one site properly than trying to manipulate things through this little mini network. That's my take and it is certainly not something I would advise or do for one of my clients. Hope this helps! Marcus

    | Marcus_Miller
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  • Wow EGOL, very nice answer. I'll implement everything you said.

    | BobGW
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  • Great, thanks for these answers. I figured iframe and image were my best options. I will implement one of those. Cheers.

    | OMGPyrmont
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  • There are a few other tools out there that can simulate the cache view... such as <cite>www.seo-browser.com/.</cite>

    | ORob
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    | ORob
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  • Hi Dana, Thank you so much for the detailed response. I'm new to SEOMOZ and am hoping this can help me get some answers being new to SEO. I'll go ahead and leave the products up there and focus on trying to tackle all of those descriptions piece by piece. I just want to make sure they aren't hurting my other categories that are my actual focus and I have created unique descriptions. I don't want to lose sales on those items because I have a bunch of stuff up I never really sell. Thank you

    | BestMedical
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  • Hi BeamaLife, It looks like one of these pages has a bonafide inbound link and, as a result is appearing to be a bit more important than the other two. Look at them here: http://www.opensiteexplorer.org/comparisons?site=www.beamalifeinsurance.com%2Fstates.html&comparisons%5B0%5D=www.beamalifeinsurance.com%2Fstates%2Falabama-life-insurance.html&comparisons%5B1%5D=www.beamalifeinsurance.com%2Fstates%2Ftexas-life-insurance.html&=Compare I went to your site and found the main category page you were talking about: http://www.beamalifeinsurance.com/states.html I assume that since you are thinking about deleting this category page, you would also be deleting all of the individual subcategory pages for states that live on that page. This made me curious to look at the page authority and inbound links of some of the other state's pages like California, New York and Texas (especially because they are such big states population wise). Here's what that looked like in OSE: http://www.opensiteexplorer.org/comparisons?site=www.beamalifeinsurance.com%2Fstates%2Fnew-york-life-insurance.html&comparisons%5B0%5D=www.beamalifeinsurance.com%2Fstates%2Fcalifornia-life-insurance.html&=Compare I think I would keep them if I were you. They each have some inbound links and very decent page authority and  MozRank, expecially considering where they are in your structure. My vote - Keep them. Maybe you could find some creative ways to use your internal linking structure to make more out of the authority these pages do have? Hope that's helpful! Dana

    | danatanseo
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  • Correct. Just install WordPress in its own subfolder, don't put any of its files or anything into the root directory. And also make sure you have a MySQL database free on your webhost and its running PHP. I can't imagine you wouldn't but good to check!

    | evolvingSEO
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  • I have done that. Lets see what happens next week... Thanks

    | informatica810
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  • You can add a rel="canonical" link to any magento page as xml layout. For example if you want to add this to homepage: navigate to CMS -> Pages and open your home page. click design tab paste this into Custom Layout Update XML: <reference name="head"><action method="addLinkRel"><rel>canonical</rel>     <href>http://www.example.com</href></action></reference>

    | Mikpam
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  • If all of those URLs are pointing to the same file on your server, then placing the one canonical tag on it will show up when you try to access all three URLs. As for the URL to use, I would suggest www.autoinsurancefremontca.com. So you would put the following in the HEAD of this page - Also, you should probably 301 redirect the non-www version of the URL to the www version (or vice versa). You can do this by putting the following lines in your .htaccess file - <code class="htaccess" title="in your .htaccess file">RewriteEngine On RewriteCond %{HTTP_HOST} !^www\. RewriteRule ^(.*)$ http://www.%{HTTP_HOST}/$1 [R=301,L]</code>

    | StreamlineMetrics
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  • That sounds like a potential problem to me. I can't say it is for certain, but 12,000 302 redirects sounds like something that Google might consider strange.

    | AdamThompson
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  • Hi J.P. I just updated some title tags as well.  I just posted the page link to my google + profile.  I will let you know how quickly google updates them in the serps.

    | webestate
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  • Hi Rodgers, I replied to your ticket but wanted to reply here as well to make sure you got your answer and in case others had similar concerns. I've looked at your CSV and there are no images being flagged as duplicate. Roger (our crawler) does not see images so you shouldn't ever see images in your crawl. Thanks! Joel.

    | JoelDay
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  • Hi Jason, Thanks for your input. I asked that particular question in this thread, and was told my name should not be a worry. However the site title does contain money keywords, which is why I am worried about those...

    | andersvin
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