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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • I agree with Gaston 100%... not only that but changing your URL is not only a major pain in the butt, if not done properly can severely hurt your SEO.

    | HashtagHustler
    0

  • Many thanks for your extensive and well explained response Mike - it has given me something to have a look into Kindest Regards Kelly

    | KellyDSD86
    1

  • Your website already is read by google. you can check here -  https://www.google.com/search?num=100&ei=UH_mW7OQE7KQ_Qa6iI2YCg&q=site%3Ahttps%3A%2F%2Ftournet.co%2F&oq=site%3Ahttps%3A%2F%2Ftournet.co%2F&gs_l=psy-ab.3...43740.45330..46240...0.0..1.633.2661.3-3j1j2......0....1j2..gws-wiz.......0j0i131j0i10.F-kc8Vv_1xI And your site is not optimized properly. Ex. Your home page. Your home page is unable to translate, so I can't help you more.

    | Rajesh.Prajapati
    0

  • Question we seem to see people ranking better naturally when they have the SEO term in their title. That's right a basic on-page optimization rule say that you need to have your main keyword in Title, Meta Description, URL and also on the content Say we were optimizing for "red buses". Our company was called Diamond. We are using Diamond.co and have a DA of 32 (Page Title Diamond Red Buses | Bla).  Primary Keyword - Secondary Keyword -Brand Name **Should we buy diamondredbuses.co.uk? Is it best to continue on our domain and redirect? Or move domains? How much would it affect? ** Migrate your website is not a simple task even worst if you have a website with traffic and rankings. In fact is a risky process if you don't know what are you doing. So keep your website as it is.

    | Roman-Delcarmen
    0

  • Hi! Could you give any details about the page or key terms? How competitive are the main terms? Can you disclose the site? Any messages in Google Webmaster Console? How is your traffic in your analytics? Has it dropped, or is it doing OK still?

    | KeriMorgret
    0

  • You generally want to have the tag at the top of the page, above the content paragraph. **Keep it close in relation to the content that is below it also for correlation, **Personally, I'd have it below the banner for that context and keeping a better user experience. Typically, you don't place an inside the HEADER of the page, but rather the of the site. The Title tag would be in the header. As long as there is only one H1 tag it doesn't really matter where it is as you are calling it the most important title. Use H2-4 for all the other headings on the page and it will be read that way. As long as the H1 is concise and to the point relating to the page in question above or below makes no difference. Bruce Clay has a decent view on this and is usually pretty accurate on such things.

    | Libra_Photographic
    0

  • Not a problem, I always try to give a solid answer Maybe you could do a compromise and have a "categories" entry that breaks down into the main categories (but not all of them) or something like that. Always remember, you can hedge your bets to test a bit! Having every news category in the top-line nav, breaking down into sub categories could be excessive. It's a shame that triple-expansion nav never caught on (then you could have categoires->category->sub-category on hover). Whilst that is technically feasible, it's not really very user friendly (at all) as it makes menus really jumpy and dysfunctional (in most instances anyway) On lots of eCommerce sites now I notice that they have auto-completing product (or category) based pseudo-search bars. Like you'll type a bit of a word, and all the relevant products will come back and you click on one (instead of 'entering' the search, and seeing a page of results). Maybe you could innovate and create a similar thing for news stuff. Have people type a bit of a category (or tag / topic) and then pre-fill with a couple of categories and a load of articles (or something like that) Just throwing out ideas. Not that yours is bad! Just always trying to think "how could this be more?"

    | effectdigital
    0

  • If it's text based stuff that's being hidden, or items which should be visible that are marked up with schema - then yes Google could potentially consider it to be cloaked content for the purposes of SEO manipulation. If your site has lots of SEO authority and is well trusted, something like this shouldn't be a problem. If your site is new and has a lot of convincing to do, it's just another needless negative signal being sent to Google for no reason. In SEO, it's rare for one thing to make or break a site. People say that SEO has no 'magic-bullet' solutions, so by the same token most optimisation methods (positive or negative) must have relatively equal weighting. That means you should never ignore the small things! If you start picking and choosing which best practices to obey (or not) - you'll quickly sink yourself

    | effectdigital
    1

  • Hi Kane, I tried this method, and I can indeed change the titles but I can not select to not show them at all. I tried adding a space, and in Chrome no title texts show then, but in Edge and FF, a blank space is shown when hovering over the navigation tabs. I suppose there is only one way to not show title texts at all, being an override in the code. Unfortunately, I am not a coding expert. I chose to fill in some appropriate title texts, which also helps (a little bit) for my SEO.

    | Mat_C
    0

  • Wonderful! So glad I was able to point you to a good resource

    | MiriamEllis
    0

  • Yes, you should. Here is a better definition for you: 302 redirect shall be used when the original URL was working as a normal web page, but then for some reason that page needed to be redirected for, let's say, next 24 hours only. An example would be if you are redesigning an existing page of a website and need to redirect users to another page for a few days so that users do not see the mess while you redesign. 301 redirect is pretty much when the original URL is not going to exist anymore, as in telling google to not check, not to render, not to try to index that URL. Actually, I have a better question - since these temporary URLs are indeed temporary, why to even have them? and not just have straight forward normal URLs? It's not like those temporary URLs will be ever ranking..

    | DmitriiK
    0

  • Hello there! Without knowing anything else about the website, these numbers do sound incredibly unrealistic. Though nothing is technically impossible, I feel that setting realistic expectations upfront is incredibly important. Did you perform an audit of the site and discuss goals and the scope of work prior to being hired by this client? Also, do you know why the client chose those numbers as goals or are they arbitrary? My recommendation would be to meet with the client and discuss your concerns, recommendations (including other methods of generating traffic), and realistic goals for the website as a whole and how that could correlate with increases in traffic over time. I feel that it is better to part ways in advance if you do not feel that you can meet the (albeit unrealistic) expectations of the client versus disappointing them and potentially tarnishing your reputation in the long run. I also personally feel that guaranteeing traffic or using only traffic as a KPI or success indicator is a slippery slope. What is the true end goal? In this client's case, would it be paid subscriptions? Consider educating the client on the value of the quality of traffic versus the pure quantity of traffic and incorporate CRO into your recommendations to define your conversion funnel and optimize your conversion events. Just a few thoughts off the top of my head - hope this helps!

    | Grace-N
    0

  • Hi there, Would you mind giving us more information about your issue? What crawlers? How do you know that H1 is not found? Are you having any type of hiding via CSS, JS or any other method? Lazy loading? Different version in mobile and desktop? Are you blocking the crawling? (robots.txt and or robots meta tag?) If you dont mind publish the site that has the problem Cheers GR

    | GastonRiera
    0

  • As far as I know, Google will automatically pull up the Header 1 as your title and your meta description will be the first 160 characters of your blog post/page. Its more ideal to install a plugin like yoastseo and set up the title and meta description manually every time you create new pages. But if nothing is set, Google will automatically generate that for you. It can be bad for your on-page SEO if you have overly long H1 tags but it won't be too much of an effect. You would see it as an error every time you use tools to audit your website as well as not having a proper meta description.

    | SirAdri11
    0

  • Do you have the correct amphtml tag and the reference back to your canonical? Yes It would be great if you share the default code, will check with ours and try to fix it out.

    | 21centuryweb
    0

  • You don't, I would ignore it as it's not really something that could actively hurt your site. It's not great that it's happening and I would double check with the sources if their content is still able to be seen by one of the user agents from Google but besides that, it's likely fine.

    | Martijn_Scheijbeler
    0

  • Thanks so much for taking the time to respond. Our website still has a small amount of SEO authority and I think too much internal links is spreading our equity thin. Having a look at our pages, the blog and product categories are inflating our internal links. I'll see if I can remove these.

    | nhhernandez
    0

  • Hi TheTelescope, Your best bet is to mark up your category/news pages with rel next and previous pagination. this will indicate to Google that your pages are part of a series and help to avoid duplicate content. On /news page 1 - only use the rel next link. On /news page 2 - use both rel next and previous On /news last page only use rel previous to indicate end of series The links will look something like below You can find more info direct from Google below here Hope this helps Tim

    | TimHolmes
    1