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Ok but how about if my title is totally different on the tour operator website. Instead of "Tuscany bike tour" I write something like. "Cycling through olive groves and vineyards in Tuscany" Does it change something ? and does the fact that the tour operator would only copy part of my page change something. They wouldn't copy the reviews or the introduction.

You should be good, but it's always something that you can A/B test without compromising the integrity of the content!

Hey there - yep we have certainly got it going on down here. As Lonely Planet said, our gourmet's paradise is "wild & dramatic, cultured & quirky, isolated yet accessible". We have an intoxicating mix of splendid isolation with breathtaking, unspoiled scenery combined with all the mod cons provided by excellent tourist facilities, world class art galleries, festivals, music & culture along with plenty of unique wildlife & hipster cafes/restaurants serving up superb paddock to plate produce. But I am sure I don't need to sell Australia to the Brits! You know where to stay now anyway :). We will look after you if you ever get to Tassie. (It seems this part of my reply was deleted on sending, apologies) I have changed the sitemap to https://3beaches.id.au/sitemap.xml. The 404 is courtesy of hosting provider Hostinger & it has been a struggle to get the 404 page I actually wanted up, but here it is - https://3beaches.id.au/whoops. Thank you so much for the spreadsheet! I am sitting down to give it the attention it deserves as we speak. Unfortunately I can't use 'airbnb hobart tasmania' as we are about an hour out of Hobart in an entirely different region & it will probably annoy people who are looking for Hobart accom as they want the capital city & our strength is being in the country but still only an hour away from a cosmopolitan city. "best airbnb near Hobart" is accurate & I like it! Should we be using this if it doesn't rank however? '5 star accommodation tasmania' is not quite right as we are rated 5 stars by guest feedback which is not to be confused with the official hotel star ratings system. 'airbnb east coast tasmania' at 110 search volume & 'airbnb south australia' at 210 can't be used as they refer to a vwery different area in Tassie in the case of 'east coast' & South Australia is on the mainland of Australia & very different. Your promptings have been very helpful however as I never even thought about searching for 'eggs and bacon bay' as I thought it would be way too obscure & imagine my surprise when I found that this yields a 720 result! I am also going to target 'huon valley tasmania' our region as Moz says in Australia this yields 501-850 volume. I can't see how via the Moz keyword tool to search worldwide, but will check this via the Google keyword planner which I always find ridiculously difficult to find. So I am now targeting - airbnb tasmania, huon valley tasmania, eggs and bacon bay, best airbnb near hobart + huon valley accommodation (which according to Moz gets 51-100 monthly volume. Thanks so much again, will be back in touch once I have finetoothed your spreadsheet! Do send your name & details if you wish via my contact page. Cherie Your Airbnb Tasmania must see & do guides to the best of Huon Valley Tasmania

Hi Scott, Donna has offered some good advice. Something else you need to consider: If you have a single location, then yes, most of your content should be mentioning your city. Your Herniated Disc Treatment page can talk about how you treat this problem in your office in San Diego, and that's completely natural to do so. However, if your practice expands to more than one location, then you'll have to revisit this strategy. If you have 2 offices, or 10, or 100, how much city-oriented optimization you can do of your service pages will have to be rethought, because you're not going to want to put a list of 10 cities on your service pages. But, for now, if you've got just one location, a moderate mention of your city terms on your service pages (and other page like Home, About, etc.) is totally fine. Just don't overdo it.

Hi there, I wouldn't say its bad per se, as they still allow bots to crawl a website, but I recommend using Search Engine Friendly URLs where possible as they are better rewarded.

It's because Google believes that your page doesn't sell the product (which makes the page dramatically less useful) which is due to them crawling your site and caching pages from the wrong data centre (apparently somewhere in Australia!?) Check it out. Here's your beautiful page: https://wattbike.com/gb/product/atom Look how beautiful and useful it is, with the ability to buy the product and with all that nice content: https://d.pr/i/obxBVq.png Now let's look at Google's cache of the page: http://webcache.googleusercontent.com/search?q=cache:https%3A%2F%2Fwattbike.com%2Fgb%2Fproduct%2Fatom You can clearly see in that above link, we're querying Google's cache of the "gb" version of the page (%2Fgb%2Fproduct). But how weird is this? It's cached the AU page 'as' the GB page ,which states to Google that the product isn't available to buy: https://d.pr/i/wkZzh3.png Uh - what Google!? Are you high? Why have you cached the AU page as the EN/GB page. I bet you any money, that has a huge amount to do with this. I reckon' you've got regional redirects installed which snatch up users and force them into their own region's version of the site / page - unless a user manually uses the flag to change their location. Seems like good UX right? And it is, but don't apply the same logic to Google Exempt Googlebot from your regional redirects if you have any (do it via user-agent based .htaccess / web.config exclusion, your dev will know what that means!) You may find that by doing this, Search Console starts giving you more error reports in other areas. That's because you will have lifted a veil that has been cloaking certain issues underneath of redirects (leap that hurdle when you come to it) Either you have a Google caching bug on your hands, or they deployed the wrong data centre to cache your URL, and that's when the redirects bork'd everything. IMO, that's what it is Even if this isn't 100% accurate it will be enough to get a good dev-tective sniffing Hope that helps...

Hi John, That helps. I read about that Yoest site. But I am not using Wordpress. I was a big fan of WordPress for almost a decade. But I got frustrated with it in the end. So I need to find a way around it.

Hey Drew, I would try the inner linking to see if that helps first. If that doesn't work, I'd build links to the https://3fconstruction.net/chicago-general-contractor/ page. I don't think you are being penalized but I'll defer to the other SEO gurus who help on the Q+A. Thanks!

Honestly, if the client is already on you about not losing SERPS, I'd just leave the structure as it is. Preserve it and move it over to the new site. It's not as clean as you would like it, but it does contain the blog title in it and that should contain relevant keywords/subject matter. Can you expand on the 404 issue with Hubspot scheduling? Have you talked to them about this issue? They're pretty adaptive and I'm surprise their scheduling structure would produce 404's ahead of the post being published. I hope that helps!

Great points by Roman and Tim! I'm willing to bet that this keyword is super competitive and you'll really need to dig in in order to rank for it. The things that I would start with: 1. Competitor analysis for the specific keyword (per Roman's recommendation) - evaluate 2-4 top competitors 2. Competitor backlink analysis 3. Optimize the indivdual product pages first - go for longtail keywords in order to try and get some organic ranking

Hey! Great question. I would organize your main navigation to be most helpful to the people who are visiting the website and not necessarily Google. If it makes sense to add those links into the nav when you are taking that step, then do it. You can also tell Google about importance of links by your overall inner linking stucture (which can be viewed via Google Search Console). You can also work on doing link building to the most important inner links on your site too. This will help with ranking your page. I hope this helps! John

I think you're right to streamline your code, just for neatness! I'd do something more like this: [image: imageurl.jpg]alt="Products Page">Products Page It's just nice to work in some alt text to get higher relevance scores The number of links you deploy per page depends upon the SEO authority of your site and individual web-pages. I am of course talking about PageRank which is still a leading factor in Google's ranking algorithms! Everyone knows that TBPR (Toolbar PageRank) is dead. That's the little metric you used to get on the Google toolbar for Firefox (before Chrome was created). This was a simplified version of PageRank and a rough indicator, which people misused (so Google took it away) 'Actual' PageRank (which SEOs have never seen) is still very much at large and operates, roughly along these principles: https://en.wikipedia.org/wiki/PageRank Here's an image to help you out: https://d.pr/i/WsySN1.png Basically web pages are referenced by other URLs across the web and gain PageRank. This gives a web page an amount of 'SEO authority' which travels along axioms of relevance (e.g: even a link from the world's biggest pet store, won't help a car insurance company to rank much higher). Links from web pages with higher authority and trust metrics, which are relevant to the target page (both in terms of linguistic semantics and actual usage) are worth more. Links from pages with low SEO authority which have low trust ratings, which are completely irrelevant (for users and search engines) are pointless at best (and may even have a negative impact) The obvious implications of this knowledge are that, networking your site with other websites is a good way to raise rankings (so long as it is done properly and ethically, in an editorial manner - advertorial links don't count). That being said, these rules also hold true for the internal linking of your website! It's called PageRank, not DomainRank or SiteRank. Any time two pages link between each other (internally or externally) PageRank does flow When one page links to another correctly, it loses some PageRank. A fraction of that PageRank is gained by the receiving web-page (unless no-follow tags are used, in which case the 'sending' page still loses some authority, but the 'receiving' page gains none - it's vented into cyberspace) Many large, well-known sites use this to their advantage. Virgin have several expansive eCommerce driven web properties which leverage deep-linking menus and faceted navigational links to really push their long-tail traffic to its maximum! This serves them very well. That being said, Virgin have monstrous budgets, digital PR and corporate backing which you likely can't match What's right for one site, can be totally wrong for another! If you have very little SEO authority and / or trust to begin with, then using too many internal site links can cause your homepage and category-level URLs to 'bleed out'. Think of it as, hooking up a complex water irrigation system (to feed a greenhouse of tomatoes) to a single bucket of water. All of the tomatoes receive one tiny drop of moisture, and die at basically the same time they would have - had no irrigation been attempted! But were that bucket confined to 2-3 tomato plants, they might survive a few weeks (even if the rest of the crops died). It's the same with internal linking, horses for courses and all that Be careful when reading up on SEO theory as it's almost always highly contextual and applies to very specific situations only

Thanks for the advice

There's gold in your answer Roman, thanks for taking the time!