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Category: Content & Blogging

Ask and answer questions around the topic of content development for SEO.


  • thanks... now I have reset all files. But this is not all. In future I may get this again. How do I redirect all 404 error pages to my home page? Regards

    | rajaletstalk
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  • The placement of these tags within the head doesn't matter - Google and the other search engines will find them - but Wordpress sometimes seems to put a lot in the headers which isn't great and less code is always preferable for SEO.  There is a good article on meta tags here by Kate Morris: http://www.seomoz.org/blog/the-wonderful-world-of-seo-metatags where she says: _"Think about it like this, your page code is like a set of step by step directions to get somewhere, but for a browser, extraneous meta tags are the annoying 200 feet line items in directions that tell you to stay on the same road you were on!". _ So strip out anything not needed if you can and just have the core tags that you need. She also answers your question regarding keywords - that is, they're not necessary and there's no point spending time optimising them.  If anything, they're a negative because they tell your competitors what keywords you're targetting! Hope that helps, Jen

    | Pooks
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  • Hi David, I do the same thing as EGOL.  I write my best content in a WordPress page and then kind of summarize the article in a blog post and link to the article using the anchor text I want the page to rank for.  Then I go into my SEO smart links plugin settings and add the keywords I want the page to rank for ( My main keyword and then a few supporting keywords) and the URL. This way I can build out my internal linking structure without really having to think about it. Hope this helps, Bill

    | wparlaman
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  • Thank you. If that was my site, I would redirect your /index.html and /default.html pages to http://www.normas9000.com/. I would then update your canonical as well. Lastly, there is no reason to have both the default and index.html pages so I would remove one of them.

    | RyanKent
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  • As long as this is only part of your site you will not be hurting yourself.  While it may help a small bit for SEO purposes, I can see that the crawl rate may significantly increase, as well as the indexing rate of new material that is posted. I would just make sure that I have enough original, unique material that the yahoo feed doesn't overwhelm your site.

    | dignan99
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  • Congratulations on publishing, and the good response so far. Always a nice way to start a Monday! You might still send something to the radio station. They could hardly complain about you wanting to make their lives easier with some written (email) information that they don't have to create, and you could get in your links that way.

    | KeriMorgret
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  • Depending on the size of the site I would start look at the 'static pages' (Services, about us etc) and categories (as Alan mentions). These pages can allow you to rank for the broader match terms which usually have decent traffic amounts before going on the the daunting task of writing unique content for products (again as Alan mentions).

    | RikkiD22
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  • Invite the public to submit questions and vote on them. Everyone wants a crack at asking a celeb a question...

    | Gab-Goldenberg
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  • My view on tags is that they are helpful for humans to find information on a specific topic quickly. Being that they are more beneficial to human visitors than search engines, I have always blocked tag pages from being indexed via robots.txt. I also block categories and feeds from being crawled as well. This may be overkill, but it has worked well for me to avoid duplicate content issues on various blogs that I help manage.

    | dmoore
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  • Since the site has been stale for sometime, have a look at the crawl graph to get an idea of how often Google visits and follow Ryan's advice to give it a nudge.

    | oznappies
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  • Too cool.  Just as I was falling asleep last night I figured out that this was exactly what I was going to do.

    | MarieHaynes
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  • I definitely don't agree that article writing is a thing of the past. What I think IS a thing of the past (at least, I HOPE so) is low quality articles, spun articles, and the thin content that so many directories have accepted, pre-Panda. In fact, my business has exploded since Panda was released, as people scurry to acquire quality articles to replace the watered-down garbage they were previously buying for .01-.02 per word. So I'd say no, it's not a dead practice, but going forward, it's going to take higher quality to be effective.

    | Doc_Sheldon
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  • It also wouldn't hurt to log into Google Webmaster Tools and see if there are any messages to the webmaster from Google in there about any problems.

    | KeriMorgret
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  • When I suggested combining the two articles, what I meant was to sit down with both articles and merge them into one article. This wouldn't be a simple copy and paste the two articles together. Instead you would logically merge the content, excluding any duplicate information. When you are finished, review the article and then ask others to do so as well. Each article offers a lot of content. To help you better target key terms you can split the final article up into two articles. I know this sounds confusing so I will clarify. Lets say you have Article A and Article B. Each article covers the same topic and contains about 1500 words. Upon reviewing both articles you realize about 1000 words are the same. The goal would then to merge the 500 unique words into the first article and make a single 2000 word article. Once that process is complete, you can then set out on your original goal of targeting more key words. To do that, you can break your 2000 word article into two (or more) articles, each targeting a couple phrases.

    | RyanKent
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  • The challenge is we are speaking in general terms. It would help if you shared a lot more specifics. Generally speaking, if the blog content was directly related to my domain, I would want the blog to be on the main domain. If I had corvettes.com and I wanted to add a blog discussing corvettes, I would choose something like corvettes.com/blog. If I had corvettes.com and I wanted to add a blog discussing cars in general, I may wish to separate the blog from my core site by using a subdomain. There will certainly be some relevant opportunities between the blog and the main site. If I wanted to create a blog to discuss unrelated matters, then I would pursue a different url altogether.

    | RyanKent
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  • Thank you!  This is exactly the kind of information I needed! I was thinking contacting webmasters who published the original article to tell them about mine.  But now, perhaps what I will do is not just contact them but attach a copy of the pdf for them to use.

    | MarieHaynes
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  • Try installing the plugin I suggested. You changed the permalink structure that was followed previously, so you will want to make sure they get redirected properly. The plugin I mentioned will do just that. There is also the off chance that you need to empty the cache of your website via your cache plugin, or server side.

    | dignan99
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