Category: Content & Blogging
Ask and answer questions around the topic of content development for SEO.
-
Company Blog Killing our Rankings?
Thanks for your help so far. btw...we don't actually sell jars ;-). No drop in rankings because we've had the blog since the get-go. My biggest concern is that, because of our blog, very little of my overall content is about jars. This may effect our rankings since the ratio is way off....jar content to other. Has anyone heard of Google differentiating blog content vs website content or have experienced this? I am missing keyword rich anchor text links and i'm working hard on this. Strong non-spammy profile to date. If i subdomain my blog it increases the jar related content ratio on my site but i lose the backlinks since subdomaining it essentially creates a separate site. Does the ratio affect my ability to rank?
| schmeetz0 -
Block Low Quality Pages?
Hi there, For any such low quality pages, I'd suggest asking two simple questions first: Is the page important for my users, does it add any value ? Is the page beneficial for the site's SEO ? which I think you have asked already from reading your question, so well done there. Pages can usually be removed or redirected, perhaps not yet though at some point, they can be. From what you've said, it sounds like those such pages are adding no value to anybody whatsoever, so Mike is right in suggesting to block them. I have some further thoughts for you; If the page adds no value to your visitors though could be useful for search, then think about Consolidating that page into another (re-using some of the content) or simply 301 redirect it to an appropriate & more valuable page. This idea came from an SEOmoz Mozinar (web conference) from yesterday, is a great concept. There is no point in keeping pages of no value there but hidden away from search engines or users, simple get rid of any such pages by Consolidation or 301 redirects. If the page holds no user value though has some SEO value, then consider 301 redirecting it to another appropriate page. Consolidation and Redirects help to keep a site clean, rather than blocking or noindexing pages that no longer need to be there. If in doubt, then by all means make use of Robots.txt or the NoIndex attribute until you are sure of what to do with them long term. Hope that helps, Regards Simon
| SimonCullum0 -
Emailing content to posterous
I'm a complete beginner so probably not much use me replying but I did find that when Networked blogs posted my blog posts to Facebook they did show up as a duplicate content warning, so guessing it's not a good thing? Will be interested to see others responses.
| bridaldesigns0 -
What are the advantages/disadvantages of a blog residing on a website as opposed to free-standing and linked to site
My mistake I was just thinking of making it tidy, taking into account UX when on the site. I guess in this case you would want: .co.uk/insurance/car-insurance .co.uk/insurance/house-insurance .co.uk/insurance/life-insurance
| activitysuper0 -
How quickly should one add content?
Yo! When you have content you are sitting on money.... put it to work as soon as you can! 1. Going slowly leaves room for better keyword optimization etc. huh? Just do it! 2. Google seems to favor aged domains/content, so 100 good articles now certainly isn't as advantageous as 100 articles 2 years from now. What? We are not talking about aging cheese... get it out in public view right away! Here's the only concern that I have about what you have posted.... it seems like you have a factory that can crank out 100 articles quickly..... I would rather have one fantastic article than 50 that have been spun or written quickly by people who are not expert expert on the topic.
| EGOL0 -
Deleting a Wordpress Blog Page with no inbound links?
Thanks, I know it was a simple question. We just wanted to be sure. Appreciate you answer
| CMCD0 -
Title case or lower can URL folders
No a custom written CMS, so it should be fairly easy to code.
| NeilTompkins0 -
Content placement
Hi there, The nearer to the beginning of a page that content appears, the more prominence and perceived importance it has. It's always a fine balancing act between User Experience, Core Messaging and SEO. If in doubt, do what's best for the user experience (pretty images often don't have the desired result) then cater for Search afterwards. You may find a blog post here on SEOmoz from yesterday a worthwhile read, it's very long but worth the time. It's entitled "Just How Smart Are Search Robots?" and highlights towards the end just how important User Experience is and the content that appears above the fold. So yes, it is believed that content placement does matter, both for user experience and for search. I'd suggest ensuring that your core messaging and most important content for each page is above the fold, whilst also ensuring that the user experience is a pleasant and easy one. Hope that helps, Regards Simon
| SimonCullum1 -
Wordpress Duplicate Pages/ URL's - Help !
HI Again You are welcome - Ok - they are two separate pages that have basically the same content (all be a couple of minor differences) So - you have two options. If http://www.datacenterscanada.com/blog/page/101/ doesn't have any links to it, nor is it getting much traffic, then you may as well delete it. Otherwise do a 301 to http://www.datacenterscanada.com/blog/torix-peer-saskatchewan-telecommunications/ All the best PH292 (uk)
| PH2920 -
Show all VS show excerpt in a blog post
Thanks for your answers! My point is: I assume that google understands that the homepage of a blog doesn´t duplicate content ,and although he believe it so, the content changes so fast that this is not a big issue. Moreover we have a meta “noindex” in the next pages (domain/page2) to avoid further duplication. Then you can create the internal linkbuilding architecture with menu items but I think that it´s not really worth with posts in the homepage due to this fast movement of the content. I agree that you have to optimize the homepage for a broader term and then the posts for a more narrow topics making a great onpage on them, but you can build the homepage with a specific H1 for example in the header of the blog and later for each post have the h1 for the title of the own post. In this way the onpage of each post will not collide with the onpage of the homepage when the posts are there. With this in mind, you can show all the content of the posts in the homepage and avoid 1 extra click to your visitors for each post (although you want more Ad impressions as zsolt noted) What do you think?
| diegodjm0 -
Integration of content on other sites
If you put a rel canonical in the other pages, you will be telling the search engines that the other pages are duplicate. i think you are better of not doing so, for the sake of the other pages. The test is, after you remove the duplicate content, any paid ads what is left on a page, is enoutth to justify the page as a usefull page. Keep to this rule and you will be OK
| AlanMosley0 -
How to make blog show in Google Trends Blogs Section?
This is a nifty trick to get a quick boost of traffic but it requires a bit of research and some trial and error. The approach is spelled out in this article: How Google Trends Can Boost Your Blog Traffic. It boils down to monitoring Google Hot Trends and writing your blog post based on trending topics. This will work especially well with blogs based on news or current events. But your results won't be guaranteed because trending topics fade as quickly as they appear. It's sort of like surfing: the best surfers figure out where the wave is GOING TO BE. If you can figure out where the trend is GOING TO BE and write your blog posts accordingly, you stand a good chance of showing up in the Blogs section of a given Google Trend. Here's another tip: Google Hot Trends has an RSS feed that you can subscribe to via Google Reader or even have emailed to you via tools like Feed My Inbox. That way you can stay on top of the latest trends and have an even better chance at getting that extra boost of traffic. Please try this out and share your results!
| MarcMenninger0 -
Keeping web site fresh re content
There are many reasons to host your own WordPress blog versus using WordPress.com, including: You control and own the content You have complete design and layout control You are creating content for your site versus the WordPress.com site This is a helpful article with good reasons for hosting your own blog: 6 Reasons To Host Your Own Blog. But you're on an SEO site, so I'll address the most important reason to host your own blog: SEO. Blogs, as you know, are powerful SEO tools, especially self-hosted WordPress blogs with SEO-friendly skins such as Thesis. I've helped many clients achieve top 10 and even #1 rankings for targeted keyword phrases simply through their keyword-optimized blog posts. This is why it's important to have the blog on your domain: that way you're driving traffic to YOUR site (where it can be converted to leads or customers) versus the WordPress.com site where you'd be driving traffic to Wordpress.com and people would have to make an extra click just to get to your domain. That is why I advise all my clients to use self-hosted blogs for best SEO lead generation results and encourage you to strongly consider doing so as well. I hope that helps!
| MarcMenninger0 -
Rand's blogging graphics
We're SEOs. What are we supposed to use Flash for, building websites or something?
| KeriMorgret0 -
SEO All in One Not Showing Up
Is there some sort of a caching plugin installed? Did you check to see if the DB tables are showing the same data as the all in one? Is there another SEO plugin installed?
| ArsenR1230 -
Guest Blogging Question
I would say the more the marier all though PR 6 is stronger. Do both but if you have to choose go for the domain that is similar to your content that has given me the best result so far. Also remember that traffic with high quality has a great impact on rankings. Rand about user metrics. Basicly if you write for a blog that has similar content and the traffic brings visitors with low bounce rate and so on you should keep blogging.
| SuperlativB0