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Hi Bob, some ideas for new keywords/content to cover:

weight loss before and after

weight loss attitude change

weight loss motivation quotes and pictures

Hello,

Yes, it looks like you might be the victim of some kind of attack.

I just have one question, are these links:

• linking to your website

• posted on your website.

If they are just links to your website, then there is an answer to all your following questions:

The Google Disavow Links Tool - https://www.google.com/webmasters/tools/disavow-links-main

You can read more about it here: https://support.google.com/webmasters/answer/2648487?hl=en

First contact them to remove the links, if it does not work, use this tool.

If the links are posted on your website just clean everything up, then remove backdors and stuff

Hello EGOL, I can give you a detailed answer for the Adwords ads. Probably it's similar for SEO

In Adwords they are enabled through the product reviews ad extension.

To get them enabled:

1. You have to submit our product data to Google. I understand that this was meant for products. I have seen in my research that they might show for loans or services, but I'm not 100% sure.
2. You have to be a client of the reviewcentre.com (or other few selected review web sites) and be reviewed by the users on their website. To be listed on reviewcentre.com you have to contact them at contactus@reviewcentre.com and provide the following information:

* Company or product name
    * Image or logo (Jpeg preferably)
    * Any information about the product or company we would like to be included on the page

3. After this you have to notify reviewcentre.com that you want to submit your reviews to Google.
4. For Google Product Search ratings to appear we must have at least 30 unique seller reviews.
5. We have to have a 4 star rating or above to have the review extension enabled.

Good luck, it will stars will surely improve CTR and draw more attention!

Hello Joanne,

You should not worry about it, unless it's taken to an extreme.

Here's a video from Matt Cutts that explains this very clearly:

Will multiple internal links with the same anchor text hurt a site's ranking?

So basically you can't be penalized by links similar to breadcrumbs or links used for navigation. Unless their number is amazingly high. And like you said - if the pages are not keyword stuffed and they're well written - this should not be the problem.

Hello Don,

Great advice you got from Gary Lee. I have similar experiences and I can also say that it matters a lot.

There are some additional things related to your website's backlink profile I would consider.

For example for the Glass Cottage website has a lot of links from /links page of other websites. There is no particular issue with this kind of links - excepting the fact that they, along with the links from your other websites make up for the majority of the backlinks. If a website grows naturally it's hard to believe it will get mentioned mostly on "/links" pages. It will be the other way around. It will be mentioned in "context" in many websites, and it will also pick up some /link pages. There is not much wrong with what you have, it's mostly what's missing.

And another thing that might be affecting your performance significantly:

In your backlink profile I found one "cloacked link" to your website. It was on some kind of designer's website. The link was not visible for the users, but it was visible for search engines. Along with a few hundred other links to hotels, games and other stuff. It was probably not your doing, it's a big chance it's some kind sabotage. This kind of links could make your sites enter some networks penalized by Google for bad linking practices. I would contact the website owners, tell them their site was hacked and ask to remove the links - or use disavow tool on it if no feedback received.

I would do a thorough analysis on each of your sites backlinks if I were you!

Good luck!

Hi Rachel,

There are some pretty cool articles written right here on Moz.

Domain Migrations: Surviving the "Perfect Storm" of Site Changes

Web Site Migration Guide - Tips For SEOs

Domain Migrations: Lessons from the Moz Transition

Achieving an SEO-Friendly Domain Migration - The Infographic

I hope this helps, good luck!

Hi Andy,

You do not have to pay the webmasters to remove the links.

Here is a detailed article that could help you:

Google: Don't Pay The Link Mobster For Link Removals, Just Disavow Them

On the long term they will suffer if you use the dissavow tool, so it's in their interest also. The more people will use it against them the worse it will be for them!

Hi Jarrod,

You are in a very complicated situation. I hope you can find a solution.

This video posted by Matt Cutts a wile ago might help you with a few additional tips:

How can I make sure that Google knows my content is original?

- DMCA request: http://www.google.com/dmca.html

- Google News source attribution metatags: link here

- Or even spam report like Matt Cutts suggests.

Here is the question you posted:

Just because the link is picked up by OSE does that mean that the search engines value it too?

The answer is very simple: no.

However, there is a relationship between the OSE data and Google data. This relationship is not causation. It's correlation. This doens't mean that if you have a link picked up by OSE it will necessarily be picked up by Google. It means that links that tend to be picked up by OSE also tend to be picked up by Google.

I hope this helps!

Hi,

I used Copyscapefor these 2 pages:

http://www.ciaoitalia.nl/product/pizza-originale/mediterranea-halal
http://www.ciaoitalia.nl/product/pizza-originale/gyros-halal

And found that out of 915 and 918 words - 899 were identical in both documents.

But it's hard to say what happened previously - maybe you can give us more details?

Hi Jovan,

Very nice that you started working on improving quality of your website. That's a good thing and you should do it with no restrictions in the future.

However, as a SEO it's very important to stop worrying about ranking results on short term. 1 month is certainly to low. Google wants you to focus most energy bringing quality stuff to the users. It discourages over-optimization and even has a patent filed in 2012 (if I'm not mistaken) which de-values websites that do a optimization changes for a wile, just to see how the owner of the website react to lower rankings. If the owner removes the last websites changes after seeing low ranking - google might be facing people who -> optimize for search engines, not for users. We don't actually know if this happens in reality or not, but It certainly encourage us to check for results less - and focus on quality stuff.

So create the best content you cant with all the guidelines in mind and if in 3-6 months you can't see any results, then start worrying and what went wrong.

Hi Mark, really good questions.

1. How many links would Google count as part of the link juice model?

There are a lot of opinions about this subject and there is no clear answer (it's really hard to test). Some time ago Google removed the effect of "nofollow" attribute for internal links, to cut the advantage SEO's  gained by "pagerank sculpting". I think they did this so that search engine optimizers don't have a big advantage over standard websites. My personal opinion is that in terms of link juice lost Google would count 5, but the page benefiting  won't get double the value. I think Google would only count the advantages of one of those links, whichever the best (probably the one in content. But on the other side, the link juice lost is not so important. The rest of the pages won't necessarily rank for popular terms.

I think that in-content links get way more advantages than just the "juice" and anchor text. The neighboring text is also important, the fact that it's in a block of text it's also important. Also it brings value to the users, who, might want to see all the shoes models when reading about them. I think you should definitely use this approach but just make sure you don't take it to an extreme.

2. 20% to each link, but the shoes page won't get 20x2 from those 2 duplicate, maybe it will get 25 + some other advantages (personal oppinion!)

3. Changing anchor text had some effect in the past, but recently anchor text has less and less importance. It probably still has value. It's still an important ranking factor for 2013, and I would use it if I was you. But I would bring it to a new level. I would also think about the words in the context of the link. Try to link from all the relevant sections of the websites, and as you point to the shoes page from different contexts, naturally, the anchor text will change. For example you could link through our "shoe collection" from an article which compares between your shoes and competitor shoes.

I wrote an article for YouMoz a few years ago, some concepts might be a bit outdated because the ranking factors changed a lot since then. However it might give you some ideas to explore from a new perspective -> An Intelligent Way to Plan Your Internal Linking Structure

Hi moregood,

If I were you I would do it the other way around:

I would go over all the existing links asking the following question:

Is this an "editorial" link?

And I would cut out all the rest.

I think It's easier to find out the good ones. There are a lot of reasons for which links could be bad for you, you might not even be aware why they are bad. But the good ones are pretty obvious and way fewer :). I think it's easier to recover from a penalty this way, and the chance to cut something good is pretty low. If you go the way you mentioned and avoid cutting the ones that are in a gray area, you might resubmit the website over and over. It will take a lot of time. Meanwhile you could stick with the good links and invest the rest of time to get more of these

Hi Matthew,

If there are so many problems and so obvious, why don't you submit a report to Google. They clearly state this in their quality guidelines for webmasters:

If you believe that another site is abusing Google's quality guidelines, please let us know by filing a spam report. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. While we may not take manual action in response to every report, spam reports are prioritized based on user impact, and in some cases may lead to complete removal of a spammy site from Google's search results. Not all manual actions result in removal, however. Even in cases where we take action on a reported site, the effects of these actions may not be obvious.

More details here: https://support.google.com/webmasters/answer/35769

Why not do it? You got nothing to loose!

• Check all suggestions for your keyword by using the alphabet:

targeted keyword a

targeted keyword ab

targeted keyword ac

• Extract all the questions about your keywords

• Write articles containing clear and straight to the point answers, especially for the questions that have elements that need to be remembered and start ranking for them.

• At the end of each article write this: "If you found the information here useful please bookmark this article or remember to search on Google for "this suggestion"

And voila, in time you will see more and more people remember how to search and thus raise the popularity of those questions in the Google suggestions. You did not exploit or inflate anything - besides your visitor's mind! Haha.

Usually nofollow links don't hurt your website. But there are some extreme cases in which they could.

For more info check this video by Matt Cutts from Google -> Can nofollow links hurt my site's ranking?

Hello Chris,

You can use more than one remarketing tag on a page. I use them in combination on some pages, for some time now. But just be careful, the more you use the higher the loading time. There are even a few tricks you can do with Dynamic Remarketing and Google Tag Manager

Here you can read more about Dynamic Remarketing

Hi Taysir,

Domain Authority is Moz's calculated metric for how well a given webpage is likely to rank in Google's search results. It uses a machine learning model to predictively find an algorithm that best correlates with rankings across the thousands of search results that we predict against.

In terms of accuracy (the level of correlation with Pagerank and other signals from Google) it's pretty good. A lot of professional SEM's are using it to get a general idea of how competitive a given site is in Google.com. But, in your case, a difference of 7 points does not say anything. If we compare two different websites which have a 7 point difference we can't say that one is ranking better than the other. One of them could focus on very specific terms and rank better there (even with a lower DA) than the other with more general approach for users.

There are a few other things that cause fluctuations in DA, which are not in your control:

• Moz says: "We constantly update the algorithm used to calculate Page Authority, so you may see your score fluctuate from time to time."

• Some of the websites you got links from might loose some of their powerful links - and even if you constantly add more, if the loss is bigger than what you gain - you will see a drop in DA

And a few more things:

• Don't rely on DA to "explain the ranking loss". It was not meant for this. Instead try to match the Mozcast Google Algorithm Change History with the drop in your rankings.

• Webmaster Tools does not tell you if you were hit by Penguin, Panda, or Hummingbird. It tells you if you have a manual penalty which is a totally different thing. If you see a drop in impressions in GWT you could be hit by any of the above. Try to do the timing check mentioned above.

Hello Eran,

I'm 100% with kadesmith at each point he covers. So we are two now (small community :). I can add a few more things:

-> It's easy to fall in the "over optimized anchor text" pit when working with directories. At least if they do it like most of the people did it in the past. I had at least 1 website penalized because of these. If I were you I would approach them in this way: I would ask for what details do they need to submit to directories and then check if they would use the same anchor text in all directories. If they use the brand name as anchor text they might be aware of last changes. If not they are probably just doing it to get some money and don't really care for what happens.

-> link velocity -> is related to the historical changes in link profiles - and it mentioned by Google in some of their patents. If people submit to directories like they did in the past they will get a lot of links in a short amount of time. Google is able to detect this, and at least in theory is able to do some interesting stuff like: temporarily rank the website lower and wait to see if the owner of the website takes action to remove the links. This is not 100% confirmed, but personally I would take it into account.

So, directories are not necessarily a problem. But if they handle it the "old school" way, then probably it will be.

Hi Stephanie,

It will mess things up - at least in my experience.

They did not delete the already existing conversions. They were added to that number. In the standard campaign interface you will get the total sum (adwords + analytics). In the Conversion setup window you will see the actual numbers from both sources. Maybe you could see the actual numbers in the campaign window also if you segment the view by conversion type.

I think this causes big problems for accounts running CPA bidding (and maybe eCPC - not sure about this). These bidding types are very sensitive to changes for the number of conversions. If you had 50 USD/lead CPA set up as target and you suddenly double the conversion numbers you might pay up to 2x times the CPC you already pay.

However, if you are not running on CPA bidding I think that this won't be a major problem. It might be complicated to see which keyword had which conversion - but you can get around this in a way or another. But it won't change your CPC, traffic volume and so on...

For now, there is no way to remove imported or existing conversions - at least from what I know. I did some research about it a while ago. However, there is interesting new feature - > Track Offline Conversions - https://support.google.com/adwords/answer/2998031?hl=en which maybe, if set right, might delete conversions (not sure yet, did not test it)

So, this is just from my experience with a similar problem. Hope it helps!