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Will do, thanks Abe!

You wrote "until the subscription comes up for renewal" - Is it charges automatically, or it gives me a chance to decide before hand?

Anthony, I think you are right on point with content strategy. I guess the challenge is coming up with content that will drive the right traffic. If we are selling cars in the NYC area and I write a great article on how to detail your car like a professional and someone from Arizona visits the site, the visitor is not targeted. The other thought I had was to write about local happenings where the car dealers are located.  Make more of a local portal than a site just dedicated to people looking for cars in a local market.

This post from a year ago might be of interest to you. http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928

I like your plan from a relevance standpoint. Speaking from my gut I think it would work; purchasing a new vehicle is rarely a 'hurry up let me get to the buy button already' situation. That's a lot of money to most people, so I think the conventional wisdom of 'get them to the funnel right away' might not be appropriate to this situation. People are going to hit the site for two reasons from what I can tell 1)Feature Research/Do I want to buy this, which your rich category approach above supports. 2)Price Check/Inventory Check. I'm going to assume you can't buy these online, and that a person has to walk into the dealership to buy something. In the second case, it's possible that price seekers might resent that extra click, but I'm guessing if you made it very obvious where they would have to go that would be offset by the better relevance/information given by the expanded category pages.

I have the same concern with some of my landing pages.  I know this is an old thread now but does anyone have any more up to date experience of this. The question I am needing to know the answer to is how do they determine what is an ad?  Or I suppose do they care, or are they just looking at how far away from the top left of the display in the actual content?  Has anyone done any experiments on this sort of thing in situations where the "stuff" at the top of the page is not ads but images/video/flash etc?

Hi Bill! A couple of your questions that haven't been answered yet: How do you do this and how do you know if it's already being done? When you look at the code for a page, if you see a lot of code within tags, that means that the CSS is on the page rather than in an external file. You can do the same with JavaScript. If there is a lot of code within the tags in the source code, you know there is JavaScript on the page instead of in an external file. If it has not been done on a site is it hard to go back and do? It is very simple to take this code, put it into an external file, then link to it like we do on this particular page's code: <link type="text/css" rel="stylesheet" href="[/q/moz_nav_assets/stylesheets/production/all.css?0.4.25](view-source:http://www.seomoz.org/q/moz_nav_assets/stylesheets/production/all.css?0.4.25)" /> That is what it looks like when you link to a CSS external file. If possible though, I'd definitely have someone who knows and understands the code help you out at first. There's nothing more infuriating that making what you think is a small change to a JavaScript file and it end up breaking the whole site. Good luck! And I hope this helps a bit.

Hello Bill, Thanks for coming to Q&A with your question. The NAP is really the key, more so than the website. For the business to be able to treat each specialty as distinct, it would need to become 4 distinct companies, each with a unique legal business name, legit physical street address and local area code phone number. This scenario would enable the owner to have a unique Google Place Page for each of the businesses, instead of just one Place Page for all of his specialties (as well as having unique listings in all of the other local business indexes). As things currently are, he is permitted to have only the one listing per index. This is the case for most businesses like that of your client and by building out his content on his website, you are doing pretty much what you can do for his organic campaign (plus linkbuilding, social media, video etc., of course). The tough thing about clients like this one, is that they typically not only offer a menu of very varied services, but they also tend to serve in a number of surrounding cities. So an SEO/Local SEO campaign typically looks something like this: 1. Get the client listed in the major local indexes. 2. Campaign for reviews in a variety of sources. 3. Get citations for his Google Place Page 4. Build out a body of service-related content on the website. 5. Build out a body of geographic content on his website. 6. Build links every which way 7. Engage in additional forms of marketing that will be most effective at reaching the client's audience (email, video, social media, blogging, etc.) Now, in entering into all of this work, the client must be informed up front that his chances of ranking above the fold of Google's results are mostly going to revolve around his services in his city of location, in that he may achieve grey pinned local results for these 'service + geo' terms. He may not be able to expect top rankings for all 4 services. In any service city where he isn't physically located, the client should be made to understand that he is most likely to have to rely solely on the organic rankings below the local results, as Google will be viewing his competitors with physical locations in those cities as most relevant. Clients like these are more complicated than, for example, a dentist with an office in Denver. But, that being said, there are substantial benefits to engaging in the work. Even lower rankings for terms can lead to trickles of monthly traffic and if these convert to phone calls and bookings, it has all been worth it. Good luck!

Glad to be of help One of the things I worry about most in SEO is changing things for the sake of change ... I've learned the hard way to take a breath and think before reacting. It's a hard lesson to learn, but it can be really satisfying when you discover that you made the right decision.

You should have setup a subdomain (which is what you are very linkely to have done anyway) but this linking issue is a real sticking point for you at the moment. It's difficult to give you concrete advise without knowing your friend's business model, marketing strategy and content, owever, lets just say for neatness he wants to keep his main squeeze page as it is - at www.kingofcopy.com - you could separate all of the squeeze pages from the 'subscribers' content by creating a sub folder called 'members-area' for example - so www.kingofcopy.com contains the squeeze page where it is now (and additional sqeeze pages reside at www.kingofcopy.com/maxoutsideusa.html etc) and all of the opt in content is moved to www.kingofcopy.com/members-area/ ensuring all of the good info that shouldn't be visible is noindexed accordingly. Of course, this advise is based on the assumption that you only want to rank squeeze pages. If I were undertaking this project I would do things a little differently - as I believe that sqeeze pages have now lost some of their kick - perhaps due to the huge numbers of them I have seen... So instead I would have a lot of teaser articles and videos - which contain a lot of good keyword targeted content all SEOd to the max, making sure that there are some good nuggets of info in them - so that the reader thinks - Wow! If the stuff he gives away for free is this good then I can't wait to find out how much better the paid for stuff is! In terms of onpage SEO and campaign management - separate content which you want highly visible from the members only content -  store non-indexed pages emembers pages within a sub-folder - link all of the content you want visible and indexing in some way

Excellent post.  Thanks for sharing EGOL. The Matt Cutts example of the multiple autho profiles usage, rel="me" makes things extremely clear in the purpose for the author page and the potential intention by Google in recognizing this data.

Google + Bing + Yahoo + Ask = over 98% of search engine traffic in the US. What the other search engines do is irrelevant in my opinion. I am not aware of any search engine which uses meta keywords. As far as search engines changing their minds, it is entirely possible but highly unlikely. Meta keywords go directly against everything Google has worked towards...showing the same content to the public as to the search engine. The public does not see the meta keywords tag. This is a very minor detail, and you can go either way. Since you brought the topic up, I will stand by my original recommendation that this unnecessary code be removed from the site.

Hey Bill I like to start with this standard setup (image/chart from my wordpress post on moz); Pages, Posts, Categories - Index Tags, Dated Archives, Subpages, Author Archives - noindex You can check out the full post - I will be updating the Yoast Screenshots very soon! -Dan

Ryan, You added some great additional insight here for Bill to consider.  Excellent work on that. And yes, I agree with you in not being happy that the "edit" link doesn't want to work lately here.

Creating different page for every city and county is someway spammy and actually doesn't give great user experience... just think if you would like to visit a site where are "tons" of pages, actually not adding anything valuable to the website. Create one page where you can list in nice list style cities you offer your service and look for interesting local directories where you can add your business. If any specific city is more important than others... you can create an article about it... like... How to Find Good Pool Cleaning Company in New Jersey... and give some good tips how find company, without excessively promoting your own company... you can refer there to review sites and other places, where your business is listed and has good reviews... About local listing, you can find some information here: http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo - but for this one is important where your business has office. Hopefully it's useful information Bill, good luck with business!