Welcome to the Q&A Forum

Will do, thanks Abe!

Hi everyone,

I have several business listings that I manage on Moz Local, and a lot of them have similar names. I'm running into an issue where Moz Local is pulling a citation (Ex. Google+, YP, Superpages) for the wrong business, and it is affecting my listing score.

Has anyone else ever run into this issue? What did you do about it?

Thanks in advance for your help!

I need to delete an old client from my published listings.

Anthony,

I think you are right on point with content strategy. I guess the challenge is coming up with content that will drive the right traffic.

If we are selling cars in the NYC area and I write a great article on how to detail your car like a professional and someone from Arizona visits the site, the visitor is not targeted.

The other thought I had was to write about local happenings where the car dealers are located.  Make more of a local portal than a site just dedicated to people looking for cars in a local market.

I have tried it and it works. The problem many times is you'll get non-qualified prospects liking your page which will hurt your engagement numbers.

I guess if you are just starting out and you want to add a little clout to your FB page, you could consider it.

I'd rather have 110 engaged fans than thousands of non-engaged fans.

Hello,

I recently took a position as a digital marketing manger with a advertising agency.  Its my job to grow the digital marketing department.

One of the issues I am running into is 90% of our clients are local businesses.  When doing keyword research it is very difficult to find keywords with lots of search.

For example, if I am optimizing for a Ford dealership in Hackensack,NJ there are not a lot of searches for this term.

How can I justify a larger SEO budget when there is just not a lot of search volume for these keywords?

This is nothing like Dog Training Videos or something similar.

Am I missing something?

Where can I pull traffic from for local businesses to justify larger SEO budgets?

Thanks,

Bill

Hello,

I am working on a research project where I need to put together a SEO client activity flow chart.

For example:

Week 1:

Hold client SEO kickoff meeting

Review client site for crawl and accessibility errors.

Check Google Analytics and webmaster tools

Do keyword research

Map keywords to content pages

Fix on-page optimization

Order content

Month 2: ...

Thanks in advance for your help!

Hello Everyone,

I have a question regarding site structure and I would like to mastermind it with everyone.

So I am optimizing a website for a Ford Dealership in Boston, MA.

The way the site architecture is set up is as follows:

Home >>>> New Inventory >>> Inventory Page (with search refinement choices)

After you refine your search (lets say we choose a Ford F150 in white) it shows a page with images, price information and specs. (Nothing the bots or users can sink their teeth into)

My thoughts are to create category pages for each Ford model with awesome written content and THEN link to the inventory pages.

So it would look like this:

Home >>> New Inventory >>> Ford 150 Awesome Category Page>>>>Ford F150 Inventory Page

I would work hard at getting these category pages to rank for the vehicle for our GEO targeted locations.

Here is my questions:

Would you be annoyed to first land on a category page with lots of written text, reviews images and videos first and then link off to the inventory page.

Or would you prefer to go right from the new inventory page to the actual inventory page and start looking for vehicles?

Thanks you so much,

Bill

Hello Everyone,

Google says they've implemented this change because they are answering the complaints of users who have to search for actual content after they've clicked on a result.

They go on to say users want to see content right away.

Now while most of this talk is about ads, I wonder if this will also apply to websites that are image and flash heavy above the fold with very little content.

I am working on a few auto dealer sites where 99% of the content above the fold are flash banners and images.

Below all of this noise you can find about 200 words of text talking about their dealerships.

I'd love to know everyone's thoughts on this...Does the new page layout algorithm change apply to only ads or to images and flash as well?

Thanks

Thanks Alan. I can understand why they want to do this from a branding standpoint but it will be harder to rank for individual terms.

In most cases I would think multiple websites would be called for here. A website for each area of service.

Hello Everyone,

One place I am weak is coding for SEO. I need to get better.

One question I do have is can anyone explain why it's important to place css and java script files in an external file?

How do you do this and how do you know if it's already being done?

If it has not been done on a site is it hard to go back and do?

I understand this is important from a site load time issue

Thanks,

Bill

P.S. Can anyone recommend a resource where I can learn proper html coding for SEO?  Thank you!

Hello Everyone,

I was looking for some strategies for doing SEO on a site that offers multiple services.

Here is the example:

There is one company with ONE physical address.

They perform the following services:

• Pest Control
• Mold Remediation
• Home Inspections
• Waterproofing

They also handle these services in several surronding cities.

They want to maintain one website for branding purposes.

Obviously I will create individual pages on their site for each service but was wondering how diffiuclut it will be to rank one website for these various services.

Thank you!

Oh sure. Suppose I asked for feedback and then I argue with you? Not too smart. You learn the most from your mistakes. Thanks again for all of your help.

Hi Marie,

Thanks so much for your feedback. I am glad I posed this question as the ebook and look of my page has been mentioned so I got to get to work. Like I said above, I am changing my ebook offer in exchange for a 7 page video training course. This might change the look and feel of my page. Thanks so much.

Thank you Sha for your feed back. This was really helpful. I am working on a new lead gen give away and moving away from the ebook. I will be doing a video course. So maybe this will help. Most of my readers are direct response marketers so they would expect a two step lead gen offer. Thank you for your time.

Well those keywords are kind of the low hanging fruit when you run an SEO consulting firm. Trying to rank for SEO, SEO consultant, SEO firm is tough.

Maybe I can try to soften up the content a bit.  I'm also going to add a video this week.

I am on the first page for my keywords but my concern is Google knocking me down for my high bounce rate.  My traffic is really increasing so I know I am doing some things right.

Thanks for your help

In my top 10 this is what I found

For my main keywords like small business internet marketing and small business seo my bounce rate is in the 40% range.

funny thing is my most popular keyword the last 30 days is "tools" which has a 98% bounce but I do not see my site ranking for this. "tools" is in my top 10 for the past year with a 75% bounce rate.

86% for radical marketing

My bounce rate has always been in the 70% range. This is why I changed my design and home page layout. My home page used to be more of a squeeze/landing page.  So I added more links to click and cleaned everything up.

I added a video training course with 10 videos you can access from my home page ( no optin required)

Thanks for your honesty. Spammy is the last thing I would have thought on this site. I have my phone number and contact information very visible. I am sharing my social networks with folks, I have a very active blog. I have real testimonials with photos and there is zero adsense or banner ads. I feel any good direct response website should have some sort of lead gen to capture names and emails.

You bring up a point I did not consider and I appreciate this.

Hello Everyone,

I'm stumped.

My primary website has a horrendous bounce rate of around 75%

My domain is www.radicalmarketingsolutions.com

My home page has a bounce rate of around 68%.

The funny thing is, I have a page on Google Analytics basics for small business owners that is my 3rd top page for content, I have an average time on page of over 3 minutes yet my bounce rate is 90%.

I have another page on how to depersonalize your google searches in Chrome and Firefox that is a top page with a time on page over 5 minutes and this page has a bounce rate of 96%!

I felt that my old design was really hurting me so I changed the design in the beginning of this month and it does not look like it's helped much.

I really simplified the site, created a lot more white space and added some links to my other important pages in hopes to get more click throughs.

I would really love some honest "constructive" feed back on my site as to why the bounce rate could be so high.

I have a ton of content on my blog and I get a lot of positive feedback.

One thing I did not do was exclude my IP from Analytics so I could be influencing the numbers. I've added this filter and hoping this will help.

Another issue is I do email my list with each new blog post. This could mean those folks visit the post and then leave without reading anything else on my blog. So this could be hurting me as well.

Would love your suggestions.

Thanks,

Bill Parlaman

well I am just doing this for a friend of mine. His site is not ranking as well as he would like it to. I know he has some issues but first I wanted to see what major errors I could find and then fix.  Then of course I am only getting 5 pages of content.

The rest of his site is indexed in google. You can find lots of his pages. I was just trying to figure out why the tool is only crawling 5 pages.

I don't recall which campaign I set it up originally. Which one do you recommend?