Questions
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Moz ranking report shows massive loss in Bing SERP's. But it is not the case?
Hello and thank you for reaching out to us! This is Abe from the Moz Help Team. We recently experienced a delay in receiving this information from Bing and are working on a fix right now. Sorry for this delay, we expect the data to be correct by this weekend.
Other Research Tools | | Abe_Schmidt0 -
Google Places - Add external location?
Ditto that. Sorry got tied up on some stuff & meant to reply. Miriam did a better job than I could have. AlwaysLeading
International Issues | | Smcnelley0 -
Effect SERP's internal 301 redirects?
wellness, You'll want to use 301 redirects from the old pages to the new pages to tell search engines that the values assigned to the old pages should now be assigned to the new ones. Here's the info you need to to that: Moving your site - Webmaster Tools Help Redirection - SEO Best Practices - Moz
Intermediate & Advanced SEO | | Chris.Menke1 -
Track the links of your competitors?
The "Just Discovered Links" tab on OSE is really good too. I'm using my ahrefs tool less and less. I would run this every week, since this tab only goes so far back.
Link Building | | ALLee0 -
Content building: Ratio of blog messages?
Wellness, There is no "panda-friendly posting ratio" metric that a blog needs to follow. However, you should consider the overall engagement of the content you create and how more or fewer posts impact it. If, by creating more posts, your quality goes down and your engagement suffers, it's time to reduce your posts to the point where engagement for any post is above what it was for the previous post. Eventually you will reach an approximate equilibrium. That equilibrium is the number you are looking for and it is also the number you are looking to exceed with any particular post. By the way, here's a nice article by Carrie Hill on ways to measure engagement: http://searchengineland.com/how-to-measure-content-engagement-effectiveness-with-analytics-wordpress-154198 , as well as pretty detailed slide deck by Mounia Lalmas from Yahoo: http://www.slideshare.net/mounialalmas/measuring-userengagement
Content & Blogging | | Chris.Menke0 -
Impact seomoz.org to moz.com?
As well as the Mozinar Ruth did at http://moz.com/webinars/domain-migrations-lessons-from-the-moz-transition
Intermediate & Advanced SEO | | KeriMorgret0 -
Changing your URL? Impact on rankings?
Hi wooz, You're absolutely correct - implement 301 redirects from your old URLs to their equivalent URLs on your new domain, and then declare your "Change of Address" in Google Webmaster Tools. There's quite a bit more detail covered here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=83105 Matt Cutts has said that there's no loss or leakage of link juice through 301 redirects: http://searchengineland.com/google-pagerank-dilution-through-a-301-redirect-is-a-myth-149656 The main issues that I've seen with sites losing traffic due to domain migrations are usually due to one or both of the following factors: 301 redirects are not properly set up. Only a small portion of URLs from the old domain are correctly 301 redirected to their equivalents on the main domain. As a result, old URLs that have incoming links go 404, and the link equity is not transferred to the new domain. The new site has vastly different information architecture than the old site. It is larger, structurally different, or targets new keyword spaces. As a result, there is not a 1:1 correlation between the old site and the new site, and the new domain can't compete as effectively in the new keyword spaces as the old domain could compete in the previous keyword spaces. Google is generally quite quick at picking up the Change of Address notification and applying it to your new domain. There shouldn't be any "lag time" where your old domain has disappeared from the SERPs, and has not been replaced by your new domain. Hope that helps!
Intermediate & Advanced SEO | | grasshopper0 -
Advertorials?
One link? Don't worry about it. When Google penalizes sites it is almost always for link building done on a large scale. They're looking for linking schemes. There are many large brand sites that have huge budgets for advertorials and have hundreds or thousands of such links. These are the ones who need to worry about being penalized.
White Hat / Black Hat SEO | | MarieHaynes0 -
Which SEO companies offer Penalty analysis?
Keep an eye on the cached version of the page - once it is updated you may see something straight away but I would tend to give it a couple of weeks after the page is crawled.
White Hat / Black Hat SEO | | Marcus_Miller0 -
Exchange online link for offline publication? A good linkbuilding strategy?
Hi Cyrus, Thank you for the response! I have taken the time to deeply review your comment. You did make some good points. 1. With reciprocal links, I'm not worried about a penalty but it would weaken the linkjuice if it went both ways. 2. I do believe bakeries will see the benefit in a advert in the guide, if only they need to place a link on their website, which is free. I would be amazed if this would been seen as buying links, let alone that Google could track offline publications. But but then again, Google never stops to amaze us :). 3. So many SEO's stress the fact that content should be something which your clients want to link too. I totally agree when your clients are consumers but not always if they are professionals. This market is way smaller and is less social vibrant. In this case I must skip my target audience and concentrate on their clients. Your tips are great. I will try to implement them!
Link Building | | wellnesswooz0 -
Can trackingcodes in your url be seen as duplicate content or break other rules?
Hi Peter, that owuld mean that it is already indexed? Then it would be too late. I want to avoid a problems before they are there. I will PM the exact url.
Conversion Rate Optimization | | wellnesswooz0 -
Handling duplicate content in Blogs
Yes, as boomajoom says. I did that a year ago to a blog and it stopped google showing the front page in results rather than the individual pages. In addition, it gets you an extra pageview, lowers the bounce rate. It proves the reader really wanted to read the full page
Content & Blogging | | loopyal0 -
Change name of directory
A 301 is the code returned by your web server, along with the address of the new page. htaccess (mod_rewrite) is the most powerful tool to do this because it uses regular expressions to filter (which, consequently, also makes it more difficult to use). You don't have to use htaccess, however. Virtually all server-side programming languages (like PHP, .NET, Ruby on Rails, etc) support telling Apache what headers to return. Here's a PHP example header("HTTP/1.1 301 Moved Permanently"); header("Location:http://www.newsite.com"); exit();
Technical SEO Issues | | Highland0 -
Should I delete old or unrelevant posts in my blog? (Panda Update question)
EGOL is right on. I would also think about what %age of your blog posts have search engine traffic ? Look at last 30/60/90 days maybe ? Is there any seasonal content ? Factor all those things and then decide. In a lot of cases, it makes sense to update them. Sometimes delete them and redirect them to an updated/newer article. It might also sometimes make sense to merge multiple similar topic articles. Think from a user's perspective and not SE perspective and you'll be good as long as you are thinking about SEO best-practices, which it sounds like you are.
Content & Blogging | | NakulGoyal0 -
301 forward of index to root
Hi Wellnesswooz, There is a faster approach, it is called canonical. Just insert a into the header of the index.html and you have resolved this issue. Gr., Istvan
Technical SEO Issues | | Keszi0 -
Should I be afraid to launch new website?
I haven't heard too many people talk about switching back to the old website, and sorry I don't have any advice to give you there. Since your original question was asked, this great post about migrating your website has been published on the SEOmoz blog that can really help make sure you have a lot of the correct things done for a site migration. Best of luck! http://www.seomoz.org/blog/web-site-migration-guide-tips-for-seos
On-Page / Site Optimization | | KeriMorgret0