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Hello! Floodlight has more to do with Google's DoubleClick platform than anything. It allows your agency to have direct feeds for their DoubleClick advertising. I would definitely recommend putting it there if they feel it is necessary.  It most likely means they are using the DoubleClick ad network to promote your business via content ads. Having this tracking code will allow them to make faster, smarter decisions about what leads to a conversion from the DoubleClick network. Yes, it does suck that all Google tools can't run off the same tracking code, but they are probably working on it.

Hi Alice, Thanks for the tips. One question though, how do I draw the line between high quality links and low quality links, If you could give me some tips? Thanks.

Thanks heaps Nakul. 6 month link building plan is great!

Subfolders are better for blogs as long as the main domain is related to the same topic, the blog is regularly updated and the main site ranks currently. Let me link you to a few similar answers recently: http://www.seomoz.org/q/subdirectory-vs-subdomain http://www.seomoz.org/q/blog-on-a-separate-domain I think you'll find what you need in there. Subdomains stand alone so they're good for creating a second top-10 but they need to be SEO'd alone as well so it's double the work.  Assuming you want to get both ranking no matter what eventually, subfolder is the way I'd go.

Thanks dan. True. Im gonna dig into social media.

And Google has additional ways to identify sites all related, such as everything in the same GWT account, sites having the same Google Analytics master account, etc. Doesn't mean they use it for ranking, but they have ways beyond just IP to see things are related.

Thanks

Thanks Brad. I thought so.