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Hi Tom! When you look at a Moz Local listing in the Check Listing tool, you can see a list of duplicate listings that pull up in the Duplicates tab. Here you can request removal of these duplicates, which would most likely include the older locations of your most recent listing. Can you write into help@moz.com with your specific example so that we can take a look and figure out the best way for you to proceed? Thanks! Kevin Help Team

Hi Tom! Thanks for reaching out, and sorry for the confusion! The best section for this would be to head over to the 'Duplicates' tab from your main Moz Local Dashboard. From there, you'll be able to us the 'Add alternates' function to list any other names, addresses or phone numbers that we should pull in for you

EGOL makes good points here. I've seen the opposite happen, too. An SEO firm links to the Wikipedia definition of website, and I can only assume it's meant to show the search engines that they link to authoritative sites. However, it really doesn't fit in the context of the site, and makes things appear very odd.

Thanks everyone. This particular situation is for a local doctor's site who wants to target the Spanish speaking populace as well. In this case, I'll be doing what everyone recommended and putting it into a sub directory /es/. Thanks also to Matt for the additional info on the hreflang. I wouldn't have thought of or found that. Tom

Those were very helpful. Thanks! Tom

Ah! Excellent point. Thanks!

Hi Tom, So glad to hear it!

Hi Tom, Great question. There has been a ton of discussion of this, of late. Rather than try to re-write all of this, I'd like to link to a couple of pieces that give a good assessment particularly of Yext, and their NAP correction service. Here is one from Nyagoslav Zhekov that actually received a personal response from Yext's Howard Lerman: http://www.ngsmarketing.com/why-yext-might-not-be-the-best-fit-for-your-business/ Here is Mike Blumenthal's take on Yext: http://blumenthals.com/blog/2012/03/01/yext-local-seo/ And here is David Mihm's: http://www.davidmihm.com/blog/seo-industry/yext-local-marketing/ I recommend you pay very careful attention to this part of Nyagoslav's article: "NAP consistency – the main advantage of the service is that it rectifies the business information across Yext’s network, thus helping up the local search rankings (I have previously discussed the value of citations for local SEO). I have been “promoting” the Local Search Scorecard, an instant scanning service Yext offers for free, as a useful local SEO tool, too. But if we look deeper, we could see that there are fundamental problems with the Power Listings service and its helpfulness in terms of keeping one’s business NAP consistent. How the service works is: It scans all the network’s websites for the specified business information (name, address, phone number). It determines the best matching listings (if any) on each website and highlights them. It then syncs the data input via the dashboard on all these websites, updating the listings that previously have been determined as best matching, and “filling in” with new listings where it was unable to find matching ones. The three main problems here – first, it is possible that Yext’s scanning will not find the correct listing (happens often when the same business has two offices in the same city, or when a business has been using the same phone number for more than one of their locations); second, it is possible that Yext’s scanning will not find any listing, although there is one (happens if NAP is very inconsistent); third, it is possible that there are duplicates, and as Yext finds only one listing per website, these won’t be taken care of (happens almost in every single case). What this all means is that the chances for Yext to not clear up your NAP completely, or to actually screw your other location’s NAP, are pretty high. I haven’t made a large scale research on this matter, but according to my observations there are at least a few wrong or correct duplicates for a business in at least 80% of the cases. " Please, check out those resources regarding Yext. Regarding Localeze, I have been part of discussion about similar problems, but do not have a published source to quote on this. Others might have a different opinion on this, but basically, every Local SEO I know agrees that there is no replacement on the market right now for manual citation correction. Hope this helps!

That is an excellent point and I hope it is a Panda update rather than a Penguin. Fixing content on the website will be exponentially easier than trying to track and remove links. It very much looks like a Penguin penalty, though, and I didn't think Panda acted like this. Here's an example search: https://www.google.com/search?q=%22Why+Sell+Your+Car+For+Cash+to+Auto+Buyer%22&rlz=1C1SNNT_enUS360US360&oq=%22Why+Sell+Your+Car+For+Cash+to+Auto+Buyer%22&sugexp=chrome,mod=19&sourceid=chrome&ie=UTF-8 That is the exact phrase on one of the inner pages. It looks like this domain "http://ip-72-167-48-40.ip.secureserver.net/" is now ranking above their actual domain, which you can see if you click the link to see the "entries that they omitted" I've never seen a domain like that, but I assume it's the result of something GoDaddy is doing on their hosting end. Anyway, it's very curious. Any other thoughts would be more than welcomed.

I thought it would if anything prefer its own blogging programme BlogSpot?

Since I posted this, I've been using Google Fonts and @font-face instead of doing image replacement. When I need to use a font that I don't have a license for, I do image replacement as I described above. I've not run into any problems or penalizations with that method.