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Are these new links? It may be a case of Moz needs to rerun its crawl of your website in order to pick up any changes. Check back after a little while or maybe try a recrawl test - https://moz.com/researchtools/crawl-test

Failing that, send them a polite message

Snap, me too!... any ideas as to when it will return been down a few hours now. Didn't know about the Moz Health page - thanks for that.

As per the other guys in the discussion I too have seen this taking place, as a national brand the 4 pack and not so much the local pack has caused a drop in our organic traffic across brands.

We also noted a large than normal increase in Ad Spend when some of our ads switched to the main ad block area from within the sidebar, this is however, now back under control.

Unfortunately the Organic nature of the online searches is being pushed further away from the search user whom is now in many cases just getting ads.

Have you considered also adding an image sitemap.xml to your site to make it easier for Google to crawl all of the files you want etc. You could use something like Screaming Frog to generate one for you.

Hi Bondara, this is a common occurrence and is simply representative of the size of the index that Moz is working off, you will find that it happens quite often as the data is refreshed and nothing is likely wrong at all and will probably be affecting more sectors and people than just yourself.

There is nothing to worry about in this instance unless you find your own stats doing something vastly different.

I can definitely see where you are coming from. Personally if it is a product which has expired I would try and 301 to a similar product, provide a 404 or if possible keep the page active with a message about the product no longer being in stock with some cross sells for similar products if it has expired.

The issue is how many of these pages are still indexed and now point to nothing if no 404 is set up. I think it is about managing user expectation when they land, would you rather they had something to action or nothing but an error.

Also why delete and not simply disable, what happens if the product comes back in stock or a trade agreement is reignited etc.

Personally, if these other domains are inactive and have no content on them they are of very little use and just using them to link back to your master site is a little spammy to me. I would suggest rather than spending time on these low level peripheral sites, the best thing you can do is concentrate your time and effort on your master domain where more rewards will be had in the long run.

You are absolutely correct Navinda, I would suggest you use this convention for all of your site pages and structure. not only is it accurate and good for google, but it is also useful for those glancing at the url when doing searches or landing on a page.

Just make sure your content now matches the relevancy of the section/page your users will now find them selves on and you will be onto a winner. I, like L Siverson and Google respectively, would also suggest the use of dashes.

/sectional-garage-doors/
/full-panel-garage-doors/
/blog/the-difference-between-full-panel-and-sectional-garage-doors/
/contact-us/

etc

You get the gist

Ok, so you can absolutely re-market to people whom have visited your website in the past by using the re-marketing element of adwords etc, this will allow you to position ads to them in other locations around the web and in the searches.

I would suggest reading more about is here on Google Support.

You will be able to segment the data by how the users have interacted with your website. E.g. those who look to have been engaged before may be a great target in the future or to re-engage with. Or if you want to target users whom have visited a specific page with a promotion.

As for if you can use a users browser history to target, this is not possible as far as I am aware, but you could look to segment your users by Traffic Source which is passed across, so if you can see lots of your users are coming from a particular site on a regular basis you could create a remarking campaign to target these users once they have been to your site.

Great video, I definitely advocate the searching of the site first, as more often than not your query will have already been answered. Also and to be fair this is not an issue on MOZ, but be respectful when posting your responses to new and established community members who may not have the same level of understanding, they like me, are all here to learn and progress in the world of SEO and marketing.

If you are looking to disallow url parameters you could use something like the following as a convention.

Disallow: /?  or Disallow: /?dir=&order=&p= if you wanted to be more accurate with specific parameters. There have been a few Moz questions of this type over the last few years, if you do look to remove the parameters.

Also try and ensure that the product pages you have listed are well canonicalised and point to the original product etc. A good review on how to do this can be found here. This will in most cases be enough to remove any indexation/duplicate issues.

Hey Moz,

Bit of a random bug bear of mine, each month I log in to download the latest invoice receipt to hand over to accounts for processing etc.

After I click the billing and subscriptions link from the profile drop down menu, I am presented with the subscriptions page. The payment history panel placed located on the right all ways shows my first 3 invoices. As this is a snippet in time, would it not be more beneficial from a UX perspective to show the most recent 3 invoices. That way I can get the info I require that tiny bit quicker rather than be presented with invoices that are 3 years old.

I know it is a tiny thing but wondered i it could be accommodated.

Many thanks

Tim

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I am not sure if this would help, but I would use the needs, wants and demands method and determine at what stage you are with your customers.

As per your heaters/boilers example - Are you targeting all of them, or solely those whom you feel you can connect with emotionally - e.g. those whose boiler has packed in and "need" a new one etc or those whose boiler is a bit old and "want" improved efficiency. Or are you targeting someone that simply has no financial restrains and can "demand" the best they can afford.

Inevitablesteps has a great bit of content that helps to describe each segment a little further.

I hope this is of some use.
Cheers

As per Mark, if you are only planning on using one sole language then I would not bother creating a sub directory for your site to reside in when it would sit best in the root.

If however, eventually you plan to branch out again and become a more global operator I would keep your master site in the root and then branch out for supplementary languages e.g .com/fr or .com/de depending upon what you have planned for the future.

Again as per Mark, sub folders are my preferred option rather than sub domains, but both have their pros and cons.

If you do indeed look to branch out also look into serving alternate language set up and definitely check out this article from Search Engine Land on multilingual sites. a great resource.

I agree with Alick300, after looking at your source code it looks like your //www.gstatic.com/wcm/loader.js script is not closed properly and thus in effect the meta is not being found in the normal html flow. I would suggest checking your wordpress header.php file to see if there is an issue in the code that you can close off, alternatively if it is a problem plugin, maybe update or deactivate.

Cheers

Tim

Absolutely agree with Alick3000 on it depends what your profit margins are per product, by knowing what you have available post sale, tax etc have been accounted for then this is likely your maximum cost per aquisition which can be used to determine you bidding activity. If you do not already have in place, make sure you have conversion tracking in place so you can see how many click lead to a sale/lead.

Why not also do some of the Google Adwords trainng over at Google partners to give you a better understanding of bid strategies.

First port of call is the Beginners guide to SEO from Moz.... it genuinely gives you the best starting point. Along with lots more great articles here in the Learn SEO and Search marketing section of Moz.

Also see if the recent Webinar on how to perform a Website SEO audit from Moz is available yet, it will help you gain some real insight into numerous measurable facets of your site and its outreach.

Finally keep coming back to the Q&A section of Moz, there are lots of real people giving real and genuinely great insight into lots of topics.

Good luck

Tim

Have you quite literally just made it live? if so you it could take a while to naturally index. I would suggest ensuring that your site is linked up to Google Search Console where you can perform a crawl of your site and also submit a sitemap of all your new pages. This should help Google to index your site much sooner. Also ensure that your robots.txt or meta robots are being followed to ensure site crawlability.

Unfortunately, there is no instant way for your site to be shown, it will take a little time especially if it is brand new. Also do not forget if you are in a competitive niche it could also take time for your to rank higher than your competitors.

I would also suggest setting up all your local site links from yelp, google maps etc and further social links from facebook, twitter etc to help get your name out there. This can help https://moz.com/local/search

Hope that helps.

Cheers

Tim

As per Eric, it has indeed been turned off. To be fair I had not used it for a while due to it being unmaintained and I wasnt that sure if it was accurate anymore..

Other solutions that I have used for authority signals are developed by MOZ. I would suggest installing the MOZ toolbar extension and also take a look over the opensiteexplorer. You can get some information you want from there like Page Authority and Domain authority. plus spam score and more.