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There is no set amount of outbound links that are the "right" amount. Just use common sense and don't be spammy about it.

Linking to other sites does pass some link value to their sites, so make sure that they are high quality sites. Linking to low quality sites can get you penalized. On the flip side, linking to high authority sites is believed to give your site a slight boost.

Go do a search for "property" and "properties" on Google. You will see that the results that are returned are different. This is because Google treats singulars and plurals as different keywords. Someone searching for "property" has a different search intent than someone searching for "properties".

Think about the search intent of someone searching for property vs properties. Properties to me suggests someone looking for a list of a bunch of different properties on one page, whereas "property" seems more specific.

If you think that your page is relevant to both queries, then include both keywords on the page and possibly in the title to increase your relevance for those terms. Get backlinks to that page using both keywords as anchor text.

If you don't think your page can adequately serve people searching for both keywords, then it makes sense to create two separate pages targeted at each keyword. Yes, this can be done in a spammy way, but it can also be done in a way that adds value to the user and provides a better fit for what your user is searching for.

This is the code you want to add to your /htaccess file:

#Options +FollowSymlinks
Options +SymLinksIfOwnerMatch
RewriteEngine on
rewritecond %{http_host} ^domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]

redirect 301 index.html http://www.domain.com/

This will make it so http://www.domain.com/ is the correct link for your site.

This should not result in any redirect loops unless you already have redirects in place.

Singulars and plurals are different keywords in the eyes of Google. For example, property and properties are different (but related) keywords, and can return completely different results.

If you are ranking for one, and not the other, then you may need to improve your on-page optimization or get more backlinks. It may also make sense to create a separate page focused on the second keyword.

Penguin/Panda absolutely DID NOT make anchor text obsolete. Anchor text still matters, Penguin simply penalized sites that abused it on a large scale using spammy links. Panda had nothing to do with links, but instead focused on penalizing low quality/thing content sites.

It's possible that your Pinterest page just hasn't been crawled by OSE yet, if your PA is only 1. Does your Pinterest page have any incoming links? That will help your Pinterest page get indexed by Google & OSE.

A 301 redirect is basically a way to tell that one page is equivalent to another page.

In Google's eyes, http://domain.cl/subfolder and http://domain.cl/subfolder/ are two different pages. By having the 301 redirect in place, it tells Google that they're both the same page. So no, you don't need to fix anything, it's working as it should be.

More info on trailing slashes:

http://googlewebmastercentral.blogspot.com/2010/04/to-slash-or-not-to-slash.html

Do you have sample URLs where the links are coming from? The site looks like a search site, and it's possible that the search results are being indexed by Google.

Domain and page authority are more a factor of the number & quality of links you have coming into your site, so shouldn't be affected by content changes.

Many companies offer more than one distinct service, so it's common for homepages to offer users a choice of which service they are interested in and then provide a customized landing page for that segment.

Here are a couple examples off the top of my head:

• http://37signals.com/
• http://www.copyblogger.com/
• http://www.clickbank.com/index.html
• http://www.express.com/home.jsp

Looks like there are a bunch of tag and category pages indexed in Google, which could be leading to duplicate content issues. I would consider noindexing these using the Yoast plugin you have installed.

There's nothing wrong with using canonicals to point to different folders, or even different domains.

However, the idea with canonicals is that the content of the two pages is the same, and one of them is the canonical or original version. So it wouldn't make much sense to canonical from the Sparkly page to the Elvis page, unless the content is similar or the same.

If it makes sense for that page, it won't harm your site. It probably doesn't make sense to include the location for a contact form, though.

First of all, don't panic. New sites fluctuate in rankings all the time, as Google tries to figure out where your site fits best in the SERPs. Penguin was mostly about spammy links, not on-page optimization.

Your site is relatively new and still doesn't have much content or links. Work on writing more content and building more authoritative links, and your rankings will improve over time.

I would go with the 301 then. That way if anyone lands on your old site (say through a link) they'll be redirected to your blog, where you want them to be.

There should be no problem hosting CSS & Javascript on a CDN. It will help the site load faster, and Google shouldn't be crawling those files anyway.

Not sure what you are asking about Google Translator.

Well, what do you think is the better experience for the user? Both 301s and canonicals will transfer (most) of your link juice. Do you want users to end up on your CMS or on your blog? Depending on the answer, choose the 301 or canonical.

Building out a second or third site is a resource intensive task. Not only will you have to generate content & links for your main site, you will also have to create content & links for your secondary site for them to have any value. You are effectively doubling your work.

If you have the resources for it, it can be a good strategy for taking up multiple slots in the search results, as well as creating a source of links that your competitors cannot duplicate. However, be aware of the effort it will take you and weigh the costs & benefits.

Graph Search is personalized to each user based on their friends and connections, so it doesn't make sense to talk about "tracking rankings". The actual search engine component of Graph Search is handled by Bing, so doing well in Bing should help you do well in Graph Search as well.

Matt Cutts from Google has said himself that 301s do not pass all their link value:

http://www.seroundtable.com/archives/021832.html

As to exactly how much value is lost, only a Google engineer would know. From my experience, it's not a very big loss, probably only 10-20% at most.

Regarding query parameters, if you put in a 301 redirect for the main URL, the same URL with query parameters will be redirected as well. So if mysite.com/foo is redirected to mysite.com/bar, then mysite.com/foo?baz=qux will also redirect to mysite.com/bar?baz=qux automatically.

As for images, I would avoid redirecting them as that can slow down their load times. Just change all the links to those images in the code to the new URLs.

Hiding text in this manner is a perfectly acceptable UI choice, and will not negatively impact your site.

When people talk about hiding text being a negative factor, they are referring to cases where people will stuff tons of keywords into invisible divs, or have text that's the same background as the page, or other methods of presenting the search engine with different content than the user, which is basically cloaking.