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And don't forget to look into the Change of Address feature in Google Webmasrter Tools: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=83106

Good to put into your code so when Google comes it will see it as one. The comment of Joram is correct and a very good option! Would like to know what is the site? Then I can look to it. Success

Here is what I have at the top of the "start-up" page on my work computer.... Creating New Content is the Only Way to Earn Money!

I agree, that from a structural perspective you shouldn't include other brands, but also from a Click Through Rate (CTR) perspective, when someone is searching for a brand they are likely to be searching for a major, already trusted site. You need to make sure you can differentiate this change from your other non-branded keywords. Negative keywords are your friend! Make sure your ad copy is strong. Here's how I would suggest you structure this at the campaign level Guitars Drums Guitar Brands Drum Brands Brand (your brand) Competitors (if you have the money, don't start here) Be sure you have a clear Call to Action in your ad, and at least 1 keyword in the Headline. Also, send specific traffic to the most useful page on your site. DO NOT send this traffic to your home page. That won't be useful for your spend.

Happy to scatter warm, fuzzy feelings wherever I may. Your answer was excellent!

I noticed this with one of my clients who is a real estate agent.  Our placement stayed the same, but the organic has now blended in with the local result.  One big down side right now is that it cuts our Title tag in half because the Local result is shorter.

Or here: http://www.youtube.com/watch?v=_MswMYk05tk&feature=plcp Good overview from Google's point of view (Matt Cutts - Web Master central) Personally however I would go with the folder option. my 2 cents.

Hi Dan, As Maurizio describes, regular AdWords Display and Remarketing work in different ways in terms of targeting. Remarketing allows you to target uses on whom you've placed a tracking cookie when they previously visited a specific page on your site - note that it takes time to build this audience. Regular AdWords Display Network targeting opens your ads up to the wider Google Display Network (GDN) audience). As for costs, in both cases you'll have control over daily budgets, and you will generally find the AdWords/GDN system is effective at keeping your spend beneath this threshold (it goes over slightly once in a while, but generally it's quite accurate). Sometimes the opposite problem occurs - your audience targeting is too limited to reach your daily spend. It often takes some massaging over the first week or so to get the balance right. You can also utilize the pre-pay billing option to add a specific amount to your account, rather than sign up for rolling billing. This will ensure that if you have only, say, a $2,500 budget to work with, you don't have to try and pause your daily campaign precisely when you hit that mark - rather, you can allow the ads run until your budget is depleted, at which point AdWords will automatically shut off your ads. Two things I'd recommend: Get a jump on building your remarketing audience ahead of time, as depending on your site traffic, you may find you can't hit your target daily spend on this front until you've built a healthy audience, and it could take weeks. Get that remarketing pixel up ASAP. Start your daily budgets small while you're getting used to the system and getting a sense of how things work. This will allow you to make some early adjustments before you're depleting too much of your spend. Then ramp things up when you have some confidence in the audience you're bringing in. Display is tough in general as a direct response medium, particularly with a high-friction call-to-action ("buy now" or "request a quote" or similar). Remarketing tends to drive better clickthrough rates, but your audience is more limited and it's slow going at first. I've seen best results when the ads aren't so much pitching the product/service itself but a useful resource, a guide or something similar, with a low friction conversion (user provides simply their email address, not 10 points of personal information). I don't know if your ads are already designed and the strategy is set, but if you can influence things towards getting more users in at the top of the funnel, into a lead nurturing program or similar, rather than going for the hard sell on that first point of contact, you'll often see better long-term success with that approach. Best of Luck, Mike

Hi Owen, Thanks for the replies. I meant 13 pages from my website. It's still only returning one result Thanks, Dan

There are a few different tools I've found helpful to find out what's trending on Twitter, namely: http://www.twee.co/ - what's trending now on Twitter http://www.topsy.com - more trend information Another new one I've found helpful for trends throughout the USA and world is http://trendsmap.com/

That's really interesting. I strongly believe that one page for each variation of a product, whether it's color or size, worsens user experience. But I'm working against a near-religious devotion to having as many pages as possible on the site, based on the idea that more pages definitely means better SEO. Any tips for overcoming that?

Well look at you link building strategy so as to improve your DA and PA. How does your currently compare to stringsdirect.co.uk?

Not sure canonical tags work that way! You use the canonical tag to provide the search engines with the "official" URL of your content. This is especially useful when you're using a CMS that delivers your content on a number of alternate urls. It won't help search engines determine the "owner" of the content. Matt Cutts has said that Google is getting better at identifying the original owner of the site, but it's not perfect. Google don't have a magic way of seeing everything that goes on, they have to crawl which takes time. I don't know if it would help if you manually submit your page to google using the Google Webmaster tools / fetch as googlebot option as soon as you purplish your page. Might help get your page into the index first. Not exactly a scalable approach if you're publishing a lot of material though. One of the best ways of protecting yourself is to embed relevant (absolute) links into the body of your content pointing to related articles on your own site. One website I'm working on gets a surprising number of referrals that way! Oh,also think about adding links to your new content from some of your older content, if it's relevant and makes sense to do so. Authorship markup might also help.

The first step would be deciding upon a single URL to represent your home page. The traditional version of your home page URL would be www.sparkstone.co.uk. If you want to use www.sparkstone.co.uk/home that can work, but you must use it 100% of the time. Even so, it is likely a percentage of users will link to the www.sparkstone.co.uk url without the /home so my first choice would be using your domain as your home page without the /home. Once you make your choice, update all internal links and any other links you control to use the same version of the URL.

Hi Dan, I'd need to know the URLs to give a definitive answer, but I'll take a stab at it now. In Open Site Explorer the Facebook and twitter metrics are specific to the URL. For an example, if you run www.seomoz.org through Open Site Explorer it says we have a paltry 135 Facebook likes.  But, we have 44,163 Facebook likes for our Facebook page. I hope that helps clear that up. Let me know if you need anything else. Cheers, Joel.

It seems that Shopify (shopping cart platform) does this automatically? | # style="display:none"><a <span="" class="webkit-html-attribute-name">href</a><a <span="" class="webkit-html-attribute-name">="</a>/"> My Website Title | |   |

It'd help if you gave the URL for more specific advice. Your categories shouldn't go more than two levels deep if you can help it. Cabelas does a good job of this, considering they have many thousands of products (http://www.cabelas.com/) Category pages should be paged in some sort of manner, showing 20 products by default. Any links from filtered navigation aren't bad, those are mostly ignored. Cabelas has 458 links on their homepage, so it's not terrible to get in the higher range. It's just not recommended, because you are splitting up the authority so many different ways. In their case, Cabelas also has extremely high domain authority, so they can also get away with it more easily than smaller guys.