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About the rankings: did the tool show rankings for those keywords before? If so, I would write SEOmoz support to help you out (or wait until tuesday to see what happens). If those keywords are recently added you'll just have to wait until the new update.

The drop in the errors in huge indeed. Do you know what kind of errors it were? Did you change a lot on the site? It's hard to give you an answer not knowing the issues.

I believe it only gives you the most changed on-page reports. Since on-page report grades won't change as much as rankings (at least it's less likely), it doesn't really make sense getting an updated report each week. You can always run a test on a single page for any keyword manually using the on-page report card tool.

You can generate the conversions scripts when you click 'Conversions' under 'Tools and analysis' in the top menu of the AdWords interface. You insert this script on the page that is loaded after visitors have filled in and submitted the form.

With other targeting methods I mean methods that don't use keywords, such as targeting certain interest categories.

I think you mean either DomainAuthority or mozRank when you mention MozAuthority. mozRank is similar to Google's PageRank and Domain Authortiy is a metric based on a combination of all domain ranking factors.

As far as I know mozRank is mainly based on the number of inbound links and the populairity of the websites that link to you. So here your assumption will be true.

With Domain Authority a lot of other metric are taken into consideration as well to calculate the final score, such as domain trust metrics, social signals, etc.

Hi Laura,

The link profile should be unchanged, unless you have changed the url structure. So it's important to check if all the url's of the web pages other than the homepage are also unchanged or that you have at least used redirects.

Also have a good look at the on-page optimisation for the page that ranked well for 'teeth whitening glasgow'.

Besides this there are loads of other elements that might have changed in the new site and had an effect on your rankings. (changed internal linking, content etc.)

Good luck!

Try installing Yoast's SEO Wordpress plugin. It allows you to easily enter a unique title and description for every page.

Hi Robert,

Yes, it has gotten much faster! The guys at SEOmoz made some improvements (http://www.seomoz.org/q/q-a-performance-improvements) that seem to have worked out well.

I'd also say that's the most logical explanation. On your 'Campaign Overview' page you can check 'Last Linkscape index update' to see if this differs from the date displayed in Open Site Explorer.

I would use target CPA. This option gives AdWords more flexibility to generate conversions and it tries to keep the average CPA over a longer period below your target CPA. As target CPA you put a price that you are happy to pay for a conversion. (Don't lower the recommended bid too much)

Since your campaign's main goal is to drive conversions, I would choose the 'optimise for conversions'  Ad rotation option. After a while you can remove ads that have a low converison rate and add new ones, based on your best performing ads.

Good luck!

I believe it's because SEOmoz didn't crawl your site with the new url structure yet, while Google did. Check the figures again after the first linkscape update!

Do you mean embedding a n external blog on your site using an iframe or something like that? This is not something I can advise, because search engines will assign the embedded content to the domain where it's actually hosted instead of your site where the content is embedded.

Therefore I would install WordPress on a subdomain or a subfolder on your site.

Yes there is an export option. It's in the top right corner of your 'Rankings report' page. 
Just choose 'full rankings report to csv' and you will get a column with all your campaign keywords.

Hi Mark,

Your average CPA can get slightly lower as your conversion rate improves. When the campaign is running at your target CPA for a while you can try to lower your CPA bid a little.

Conversion optimizer only works on campaigns with at least 15 conversions over the last 30 days. It's a great tool to use for campaigns that already have a satisfying average CPA . For these campaigns the tool can save you a lot of work optimising and managing the campaign.

This new tool might help you control your budgets.
http://adwords.blogspot.ca/2012/09/new-adwords-budget-option-shared-budgets_17.html

I mean 'view source' not generated source. What I tried to say is that Google will see exactly the same code as you do when you right click on a page and click 'View source code'. So to answer your first question _' I have a H1 that will be replaced with a canvas by jquery script. Will search engines see the H1 or the canvas?'  _Just check the source code of your page to find out.

Javascript/ajax can cause problems for Google to index the content as far I know, but I'm not an expert in this.

The On-Page optimization tool only checks the optimization of (as the name of the tool says) a specific page. It doesn't check other pages on your site as well.

So let's says you put in www.joelolson.ca in the URL-field, then it only checks that (home)page for a specific keyword. If you want to check the optimization of another page you have to fill in that specific page's URL.

Hi Paul,

Reciprocal linking is more something that can devaluate external links. When it comes to internal linking this isn't really a problem. You can definitely include that link when you think it's benificial to your visitors.

If you had 3305 conversion on that campaign last month then Google definitely has enough data to use to optimise your campaign!

I wouldn't lower the recommended bid with more than 10%. If you can't afford losing some conversions I wouldn't lower it at all.

As long as you only use these tags to improve the usability of your site and don't stuff all those tags in your titles / descriptions, I don't see why it would hurt your SEO.

Also make sure the tags you use are actually related to the content and or not just a set of keywords you'd like to rank for, although I don't get the idea that you are doing so.

Hi Stuart,

A meta description shouldn't be visible on the page itself (although a piece of content can be used as description), but should be included in the head section of the html.

I can recommend installing a plugin like Yoast SEO for WordPress. This plugin makes it very easy to add a meta description to all your pages.

Good luck!

First of all increasing your budget will only make sense when you are reaching your daily budget sometimes now and it is limiting your number of impressions and clicks. If you are not reaching your daily budget at the moment, but you'd like to increase your impressions and clicks then you should look into new potential keywords that can be added to the campaign (or use other targeting methods for display campaigns).

Since your goal is to generate leads with your campaign it is important that you start tracking how many leads your campaign generates and at what cost. You can use a conversion script from AdWords to track the number of form submissions.

I think it is important to get insight in the performance of your campaign at the moment, before you decide whether to increase your spend or not.