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Hi Randy

I'd suggest checking out and working through the SEOmoz Pro User Guide, which can be found at  http://seomoz.zendesk.com/entries/20027997-campaign-set-up

As your campaign is already setup, start by looking at Crawl Diagnostics and addressing any issues there, then check out the Rankings Report to see how your SEO endeavours are doing (helps if you have visitor numbers as well from Google Analytics linked-up).

From there, look at your On-Page Reports, then your Link Analysis.

After you are comfortable that your site is in great shape, start looking at Competitor's sites strengths and weaknesses and your Off-Page SEO (the all important inbound links, which of course requires great content on your site to gain maximum benefit from this).

That should get you off to a great start.

Regards

Simon

You're welcome

Hi Diane, it all starts with Content.

To increase the authority of your pages and website overall, you'll need to create and distribute Authoritive content on the topics that are appropriate for your site/business.

With this authoritive content, you'll likely get some natural inbound links from other authoritive websites in your categories, which will help for sure.

So focus on high quality, interesting, unique, valuable authoritive content, distribute it well and you'll start to see your Authoritiveness increase. Tools are for research, measurement and analysis, focus on the Content and the Distribution of it.

Regards, Simon

I agree with Alan. For the most part, reciprocal linking results in a neutral result, it's as though one link cancels out the other as it's a spammy link building method that usually no longer works.

Exceptions of course, like with Alan's Microsoft example. Better off acquiring one way links from relevant authoritive websites.

That's a good answer from Alan.

I can't see any duplicate content issues arising here, sounds like there won't be enough similar content for any of the pages concerned to be classed as duplicate., so no worries, press ahead

I agree. If not exactly the same then the H1 should at least match the start of the page Title, they should both reflect the main theme/topic of the page.

Hi there, you'll be glad to know that it's a positive SEO attribute when a Meta Description matches some of the page content, if it ties together then that's considered good for SEO (so long as the said content is not spammy and is relevant to the rest of the page content).

Also, ensure that your Title tag and your H1 tag also reflect what your page is about, optimise those in a similar way to your Description and page content.

So don't worry about duplicate content here, from what you've said in your question, you're doing some good optimisation.

Regards, Simon

Hi Tolod

I see your most concerning error being that your IP address does not seem to be resolving to your domain name, looks like your DNS settings are not configured properly.

I.E. http://208.43.169.47/watches-and-accessories is showing in the browser address bar instead of http://www.watchrepairny.com/watches-and-accessories

If you're not sure how to correct this, your hosting provider should be able to help.

Regarding duplicate content errors, have a check which pages are being reported as duplicate and compare them against each other to come up with your own conclusions. To be classed as duplicate, they would need to have substantially similar content rather than exactly the same content. Could be that your titles, descriptions and headers are very similar.

Hope that helps,

Regards

Simon

Can't blame anybody for caring about their site and business That's a great thing.

Have another search tomorrow, clear out your browser cache first and chances are all will be back to normal as others can see your site ranking just fine

Hi Simon

I currently see your homepage ranking in 30th position on a Google UK non-personalized search.

Rankings do fluctuate constantly, there are so many factors as to why they do, such as different data centers, different locations, constantly changing strengths and weaknesses of sites, just to name a few.

As you are still ranking on the 3rd page and appear to have over 4,000 pages indexed by Google, I very much doubt you've been peanalized in any way, a penalty would cause your rankings to drop further than from the 2nd page to 3rd page.

Try searching again, from different browsers, even different locations, try exact and broad searches.  Chances are you'll see your site coming up again as it is still there.

Hope that helps,

Regards

Simon

I agree with PabloGV.

Don't sell your site short by engaging in these dubious link practices, Search is an unregulated industry and there are so many unethical agencies out there (such as many of the purely link building service companies) which can harm your site more than it may seem.

That said there are many ethical professional agencies that could help with your overall search strategy, including ethical link acquisition as a part of the mix.

Keep focusing on a variety of high quality, useful, interesting unique content and distribute it well, that will help to get those all important high quality relevant links.

Regards

Simon

Hi Albere

It sounds like you've done some good work to progress as far as you have. I'd suggest to keep going and not give up, if what you've been doing has worked then keep doing more of it.

I've seen on many an occasion that it does take time and perseverance to jump from the second page to the first.

Try performing a competitor link analysis if you haven't already, look for any linking opportunities. See if you can improve the anchor text of any existing inbound links that you have.

Check your on-page and on-site attributes with the SEOmoz toolset.  Ensure those keywords that you are targeting and included in your Meta Title, Description, H1 tag and throughout your page content (without over-doing it, everything in moderation).

Have a read of  "A New Way of Looking at Ranking Factors" and check out the periodic table of ranking factors within it.

Keep producing fresh, relevant, interesting valuable content and share it socially across the likes of Facebook, Twitter and Google+.  Do some online PR and share your content, this helps with acquiring new natural links.

Hope that helps,

Regards

Simon

Hi Gary

You'll find an excellent Link Analysis Guide at http://seomoz.zendesk.com/entries/20036956-link-analysis

It highlights all the important elements to analyze, such as Followed Linking Root Domains and Page Authority.

Really worthwhile working through it in conjunction with the available tools in your Pro account.  Focus on your own sites' strengths and weaknesses and how you can improve it in various ways, a competitor analysis will give you some ideas for links and such like, though the real effective work is focusing on your own site first and foremost.

Hope that helps,

Regards

Simon

Hi there, go for Option 1, though only copy over valuable content that you'd like to keep, a good opportunity to get rid of any invaluable content, if there is any.

Timing is important to avoid duplicate/copied content, so implement the 301 redirects for all pages that are being redirected, as soon as the new pages on your main site are live.

Carry out a full URL Mapping exercise beforehand to ensure that all the current/old pages have a suitable home to be redirected to.

Also, use Google Webmaster Tools to inform Google of the change of access for those sub-domains once the redirects are in place, that will help with the indexing of the new locations on your main site.

Also, inbound links; some link juice is lost through a 301 redirect, so for any valuable links pointing to your sub-domains, try and get the links changed to point to the new respective pages on your main site.

Hope that helps, Simon

Ok, as I'd like to help, just looking at your exact question then:

Is it like this?

RedirectMatch 301 ^thisword$ http://domain.com/newlocation

My answer was:

**RedirectMatch 301 /folder/filename.php http://www.domain.com/newlocation** 

is probably what you're after anyway going by your example in your question.

which seems to answer the question asked, just provided a lot more information to help further.

If that's not what you're after, could you rephrase the question so that you can get the help you are after?

Regards

Simon

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Hi Zsolt

You'll find a blog post here on SEOmoz really useful, entitled "URL Rewrites and 301 Redirects - How Does It All Work" by Jennifer Sable Lopez (SEOmoz Staff).

There is a section on the '301 Redirect process', you may also find the first section 'URL Rewrites' helpful.

There are some useful links within, depending on whether you're using Apache or IIS.  The reason for the redirect and your technical environment will determine the most appropriate way.

RedirectMatch 301 /folder/filename.php http://www.domain.com/newlocation

is probably what you're after anyway going by your example in your question.

Also some really helpful information at http://www.seomoz.org/learn-seo/redirection

Hope that helps,

Regards

Simon

You're welcome.

Yes, that's right.  When it comes to catering for duplicate content issues, there will usually be a page (such as the one with the Canonical tag) that won't be best placed for search. Inbound links, for example, will be best pointed to the main page, such as your main Woodside page. This will be the page to focus the SEO on for that particular location.

Regards

Simon

Hi Damien

The SEOmoz bot is  rogerbot

Check out  http://www.seomoz.org/dp/rogerbot

As for an IP Address, rogerbot is crawling from 'the cloud', so doesn't have a static IP address, it's constantly changing.  This is confirmed by Aaron Wheeler (SEOmoz Staff) as the last reply on this answer to a previous question.

I'd suggest checking to see if rogerbot is Disallowed in the robots.txt file

If not, chances are the website is simply not on rogerbot's radar yet.

Hope that helps,

Regards

Simon

Hi there,

A good question.

I'd suggest making use of the Canonical tag within your website, which would be a quick, easy & effective solution.

For example, on a page with duplicate content such as  http://www.worldclassproperties.com/properties/Woodside?video=1  place a Canonical tag pointing to the primary/original page which is  http://www.worldclassproperties.com/properties/Woodside

This would avoid those duplicate content penalties as you'd be in effect redirecting the search engines from your duplicate pages back to the main page.

The link above on Canonical tag is well worth a visit, a great explanation of Canonicals by Rand Fishkin.

Hope that helps,

Regards

Simon

Hi there,

I believe it's Zendesk on an Amazon CloudFront platform, though am sure somebody will correct me if I'm wrong.

Regards

Simon