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Hi There

It seems like your client is requesting something that is considered to be unethical in terms of search. Stripping it back, they are asking if it's Ok to deceive Google Places by creating fake addresses, plus indicating that they are happy to display fake addresses to searchers.

With a well optimized Google Places listing and a well optimized webpage for the listing, it should be possible to show up for more than 1 of those home services.

My advice would be to avoid doing what they are requesting, as not only is is bad practice, it does present a real risk of being caught out, possibly during the verification phase that Google do, bound to get flagged up.

Hope that helps.

Regards

Simon

I agree with Kyle's comments. Better off concentrating on building good quality links, plus don't forget about the all important content of course, keep it unique, relevant and interesting

Hi Marty

Rand did a Blog post on this back in October, check out http://www.seomoz.org/blog/exact-match-domains-are-far-too-powerful-is-their-time-limited

Historically, exact match domains appear to have proved great for rankings (high correlation, though not necessarily causation).  It seems to be the general expectation, which I agree with, that recently and moving forwards, exact match domains won't have such a high weighting by the search engine algorithms, Google in particular.

If you can get hold of an exact match domain, then great, though not necessary if the website does it's job well and has all the usuals, such as great content and high quality relevant inbound links.

An example to build confidence;  Google 'car rental insurance' you'll see that the 1st result is www.insurance4carhire.com which doesn't have the term 'rental' in the domain name.

Backlinks;  naturally looking is usually the best policy. Certainly some to the homepage, some deep links too, usually to the main product pages.  Depends on which pages you feel to be the most important to your visitors.

301'ing backlinks and subdomains; not advisable and usually some of that valuable link juice is lost. Best to have all or as many as possible pointing to the ultimate destination page.

Hope that helps,

Regards

Simon