Makes perfect sense now.
Firstly, I agree with hemblem5 above on how to track this.
Most importantly however, the very first SEO recommendation I would suggest to your client, is that they change the way the GEO-location redirect is currently set-up.
Having a GEO-location redirect in place can cause indexation issues with Google. Googlebots need to be thought of like a human as they crawl and index pages in a very similar fashion.
Just imagine this scenario:
- Your site domain.com has several different country profiles set-up for it /UK/ /US/ etc.
- To easily direct the user to the most relevant page, a GEO-location redirect is put in place, which is great for the user journey.
- However, when a Googlebot comes along, it is registered to its own GEO-location which lets say for this example is the US.
- Consequently, it is redirected to the /US/ version of the site, which has very few links, if any to the /UK/ subfolder
- This results in the /UK/ version rarely (if ever) being indexed. Which is not good for SEO.
You'll be glad to know however, that there is an easy work around for this.
Instead of using a GEO-location redirect, let the user see the global domain (www.domain.com) then, using a pop-up or welcome page, offer to direct the user to the most relevant page to their country.
Doing the above will ensure that you have no indexation problems and will help to rank the global domain higher overall.
Let me know if you have any questions on the above or need any further references etc.
Hope this helps
Thanks
SilverDoor