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There is a slight misconception here, DA is not a Google metric. It is a MOZ metric (and a very useful one) Google no longer publishes their authority score.

As things are currently secure webpages are not a make or break. Google says that if you are collecting people's information, payment information or other sensitive data you should use a secure page.  However, if you are just telling somebody how to reinstall Windows 10 it's probably not a big deal.

It will probably become more of an issue as time goes on, but currently there are still a number of online shops which are not secure and they rank reasonably well.

That said, where ever possible always use SSL (or to give it its official name TLS).

It could be that the search engine cache the content from when it was there.  You could submit the page for reindexing and see what happens but you do risk losing your page position.

The honest answer is that I don't know, but it is definitely in the search engine interest to look at JavaScript content, it is used widely now for content and is sometimes used to trick the search bots.  I wouldn't be at all surprised if your site is fast enough loading the JavaScript that search engines would potentially look at it.

However, it would definitely be better if it was hard code on the page.

I have noticed a fair bit of fluctuation over the past few months, but especially weeks.

At a guess, I would say is connected to Penguin 4.0 (Real-time), You could have been one of Google's guinea pigs.

A few experts think they could have been an update to Possum late June or early September, But I wouldn't imagine that would cause a major difference.

I would also do a back link audit to make sure everything is in order.

The way I would do it is to search for a super long tail keyword, copy a large bunch of text of the page and paste it in Google (you may need to pass it through a notepad to strip out formatting).

Afraid I don't have an answer answer to your question regarding info and site parameters.

I would trust the mega long tail keyword option more, You have to remember how dynamic Google searches are, even from one PC to another on the same premises.

Hope it helps.

This is a common scenario, I would take issues found by crawling tools with a pinch of salt - A lot of them flag up errors that aren't actually a major problem.

Search engines aren't crawling the web to find problems with your site, they are crawling the web to find the most relevant content and deliver it to the person that requests it.

As far as I'm aware there is no such thing as a duplicate content penalty.  But there is an exception, if you breach copyright you could be in legal trouble.  Additionally Google does have a pirated content removal process, if you find a copied piece of content that breaches copyright you can submit it and it will most likely be removed completely from the search engine.

If you are talking about duplicate content on your own site, it isn't a major problem and Google will still pick up the pages and try and deliver the best content to the search except you are doing yourself a disservice.  If you have duplicate content on your own site put a bit of effort into crafting content and targeting different keywords.

Depending on what market you're in LinkedIn seems to be extremely powerful, does anyone have any experience of marketing using LinkedIn as a platform?

All suggestions and tips welcome...

To clarify, it is unlikely that removing an old page will make the new one show!

Unless it is a spamy page or low quality, I would be slow to remove it.

If it's been around for awhile and the page has some sort of value it probably has some page authority.

You could consider keeping the page content within context but updating it.

Alternatively you could 301 redirect the old page to a relevant new page.

Finally if the page has no value whatsoever or it's doing you harm, just delete the page.

1st Don't rush into anything, You must decide the end goal and results you would like to achieve.

2nd Duplicate content is bad, although you may not get a penalty it is definitely a black mark.

3rd 301's are a good option like Aaron said,  just bear in mind you will likely lose the position in the search engine for the old URL and you may not regain the position with the new domain.  I would recommend using a url rewrite in the htaccess file otherwise you will end up with a generic 301 and a lot of links broken.

Let's say this is some of your old URLs:-

www.domain.com/product/shoes

www.domain.com/blog/how-to-look-smart

Let's say your new site is www.newdomain.com (With the same content links etc), If you did a standard 301 it would divert to www.newdomain.com However the subsequent URL after the.com would be lost i.e. they would just end up on the homepage of www.newdomain.com not www.newdomain.com/product/shoes.

In your htaccess file you set up a rewrite so it would redirect to the new domain name without changing the URL structure like this www.domain.com/product/shoes Redirects to www.newdomain.com/product/shoes

Seems to be getting more and more common, I've especially noticed it over the past few weeks.

Remember that browser plug-ins are still using cookies and localisation information based on previous searches and data.

I had it happened to me last week with a keyword, the first search came up at position 33 I clicked on it to check the link, with a second search a few hours later it came up at position 4, quite a big jump!

I guess that aircon installation is very localised compared to say an e-commerce store, so I guess Google will be working very hard to provide the best result for the customer weighing locally relevant results heavier.

Your safest thing to do is to use a good online system and make sure you set it for the relevant country.  Clearing the cache each time prior to doing a search should also help.

Any recommendations for hosting companies in the UK to host a large-ish Magento site?

Also is it worthwhile going after someone who specialises in Magento hosting or not?

Don't really want to go down a dedicated server root due to cost.

Hints, tips and advice much appreciated

Thank you in advance

I guess it probably depends on the website, I think they are counted as 'backlinks' but probably carry less authority.  I guess one benefit is it helps the visibility of your pages to search engines.

Highly likely the answer is yes, the best way to check is to see if the different URL's are listed.

Personally I would be slow to disavow, there are plenty of options including using a rel=canonical tag (best option) or changing your URL structure.

Interesting article here https://moz.com/learn/seo/duplicate-content

Yes agree with Alick300, As far as I know, Google doesn't take any notice of case in search terms.  Maybe the odd situation i.e. readability as far as the end user is concerned on content quality.  Google does take notice of bad grammar and punctuation.

Just a note of caution, be careful with acronyms.  You may find that the acronym is also used by different industry something entirely different.  Make sure it is very clear what you are talking about in your page content, ideally explain the acronym.

All the best.

If I've understood you correctly, you mean how to rate yourself over competitors?

I would make a small key list of main competitors for your search terms (chances are they will only be a handful anyway) and monitor where your keywords rank compared to theirs.

There is all sorts of site metrics you can use main one being Domain Authority, this is very useful to have a broad overview of what's going on.  Just remember that metrics isn't everything, relevancy plays a huge role nowadays.

Also you can use data highlighter in Search Console

The answer to your question is it does seem in some situations have a small impact, However if you want a worthwhile increasing your SERPS I would probably focus on quality content on your own site.

One thing you should remember once someone has clicked an outgoing link from your site they are far less likely they'll come back, so if you expect them to spend money there are far more likely to spend it with the person you have linked to rather than your own site.

Hope that makes sense.

Just my two cents worth.

Fully agree with Peter, very easy to bypass IP blocking these days, there are some sophisticated systems that can still detect but mostly outside the range of us mere mortals!

If you block a particular country from crawling your website it is pretty certain you will not rank in that country (which I guess isn't a problem anyway) but I suspect this would only have a very limited (if any) impact on your rankings in other countries.

We have had a similar issue, here are a couple of ideas.

1. When someone places an order use a secondary method of validation.

2. With the new customer entries/registrations make sure you have a good captcha, most of this sort of thing tends to be from bots. A captcha Will often fix that problem.

Keyword stuffing doesn't work any more, the entire page content needs to be relevant to the searcher intent (i.e. a keyword that your customer uses).

You should incorporate a few of your main keywords in the title.  Remember often the page title will be displayed to the searcher, if it isn't relevant or looks spamy, people aren't going to click on it.

Keep in mind CTR when it shows in the Google search results.

Imagine you are searching for "premium holidays in the UK".  But if your page is optimised round price and contains text something like "low-cost value for money self catering holidays in the UK" this clearly doesn't match your search is intent.  They are searching for a "premium", not a "cheap".  So both from a user and Google perspective your page won't match the searchers request, even if it did come up in the search results CTR is going to be low.

Not a complete list but here's a few that I know of...

Server location

Google location tag / search console location settings

TLD (.uk .us)

I would recommend looking at htAccess redirect very useful and flexible.

If the old domains haven't been used for a while it's very unlikely they can pass anything of any value, although you may re-gain a few links from sites that previously linked to the domain