How to get gold star reviews on SERP's

[xdunningx]

Hello

I have always wanted to know: How to get gold star reviews on Google in search results! Please look at the screenshot to see what I am talking about. Please can someone share with me the knowledge required to make this happen - it would be perfect for my e-commerce website!

GLkOK

[TimHolmes]

Hey XDunningX,

In order to get Gold stars (rich snippet) in your serps you need to apply a specific set of Schema data to the architecture or loaded elements of your site products. This can either be by microdata

itemscope itemtype="http://schema.org/AggregateRating">
Rated 3.5/5
based on 11 customer reviews **Or via JSON

PLEASE SEE FULL EXAMPLES ON SCHEMA.ORG, THESE HAVE BEEN STRIPPED A TOUCH.

Where I woork we have linked up a series of products with the product schema and then associated a series of aggregate reviews (average star rating for lots of reviews) and individual reviews left by our customers that are associated with the product. You can also apply reviews to Brands, Services, Events, Creative work, Offers, Organisations and Places.

The schema website supported by Google and Bing, outlines a series of examples for you to implement.

However, please bear in mind, that even if you have implemented the schema correctly sometimes the search engines will elect not o show it. I feel however it is worth the effort to give you the chance.

Have fun implementing.**

[seoman10]

Also you can use data highlighter in Search Console

[KevnJr]

Good answer Tim

Do you know a way that the schema markup will be dynamic and adjust as our reviews increase? We average around 5 positive reviews a week, so editing 60 pages can be time consuming.

TY

KJr

[TimHolmes]

Hmmm, depending on the product and number of reviews I would either have a database holding your reviews so you just add to the DB and it updates your dynamic variables per scheme.

If it is for a brand and the same aggregate review is over the entire site you could maybe have a config file that references a single dynamic field which will update the entire site, this method may not need a DB.

You may have to do some leg work in the first instance to make the figures dynamic. I tend to use PHP and MySQL for this purpose.