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Yea, what I'm thinking I'll do is now that I've got the base of fans just focus more attention on getting them to now 'Like' the URL. Shouldn't be too difficult & will help to increase our 'SEO' worthy likes. Up until now, I just never new there was a difference, so thanks for the insight, huge help!

Excellent, thank you for the insight! Yes, I would agree being able to reach our 73 fans is more valuable to use, especially with our niche, than to have them one time liker's on our URL. It would be an interesting comparison though with our search rankings on how much of a bump it would give us with organic traffic if there 73 were counting towards our URL.

Interesting, so with our 73k fans: http://screencast.com/t/Qzxh99VZeX are you saying they are not being reported in OSE because the 'like' didn't happen directly on our home page - rather within Facebook or somewhere else?

I'm guessing this is intentional within the report? If that is the case, are you saying that if our 73k fans were showing up in the OSE report, would it make a dramatic difference not only in the report but with our search rankings & competitiveness? Which I would conclude means that a like from a page is valued more, than a like from within Facebook?

Sorry for the ramble...just trying to understands what's going on here & why it would be intentional? Do you have any articles you can refer to that might help to better understand why?

Thanks!

I don't fully understand what this means in the report for our site: http://screencast.com/t/aG5jbkYWLA here is our site: www.discountqueens.com & we have thousands of fans & facebook likes and all the time on all our posts. For example yesterday we had 73 likes on this post alone: http://www.discountqueens.com/amazon-ultimate-shrinky-dinks-jewelry-designer-1495/

So here's my questions:

• Is there an error in the reporting?

• Are we using a social sharing method that isn't giving us valid credit for these links?

• What should I consider doing differently & why isn't our likes, shares, tweets & Google+ being calculated into our score?

What analytic tools do you use? We currently have Google Analytics, but I'm familiar with KissMetrics & Crazyegg, do either of those make this process easier to measure?

I'm always afraid of drastic tests, how would you do that on a large scale? With the 15 different versions you tested on your pages, what were the key items you were measuring?

Any chance you can share more info on the enormous differences in your changes & how measured this? Ultimately this is what I'm looking to do. I just want to make a calculated decision before jumping into it.

That's good to know about the SEO...thanks!

We're in the coupon blogging space & saw that one of the larger coupon sites move away from the more traditional blog layout: http://thekrazycouponlady.com they now have more of an editorial type layout. Here is another site which is more similar to our layout: http://hip2save.com.

So here are my questions:

• Which layout type do you feel better serves their visitors & why?

• How does the affect the SEO of the site?

• How does it affect the advertising revenues?

• Which layout do you prefer?

Is there strategy in this move for the coupon blog, or is this just a preference on how they now display their content?

We're making some updates to our design soon & I wanted to get some feedback on the overall direction we take.

Ok, I think I've got a good outline of what needs to be done. I guess I left out one thing in my question, is that I'm not going to be the one putting together the content. Do you have any suggestions on how to hire or train someone a good content author? Or any good services that I should look into?

Excellent thanks for the articles & tools. The Long Tail Pro does look a little spammy, it appears the owner hangs out with the 'Biz Opp' crowd which always scares me a bit.

I'll dig through the articles & see what I can find...thanks!

Yes, I understand that approach, but that's basically sitting down with a blank piece of paper in front of me & guessing on that data.

What I'm looking for are more of a written out approach & how to get to your conclusions, but have valuable data in front of me (either my own from our analytics, or another tool that can help to guide us where opportunities lie). I'd like to have some information in front of me that helps me to better determine all 5 steps that you map out above. Does that make sense?

I'm looking for two things: 1. Some top notch  articles on building out a content strategy for a blog (coupon blog is more relevant). 2. Tools that can help to determine target keywords to focus on (Most I've seen are where the keywords start with me, are their any that will help to predict which keywords are relevant for our blog & that would be great to target).

Any feedback/discussion on either is greatly appreciated!

We are a coupon site & occasionally have some updates to certain coupons that we post (maybe 24-28 hours after the original post). Is there any best practices to follow for reposting content? Here are a few thoughts:

• Would it be ok to use the same post, but just re-schedule it again to go out with the new updates?

• Should we create a new post & just reference the previous post?

Yes, just looking for the conversion process. These services look like they would be simple & easy to put together, rather than hiring an individual programmer to do it. Just wanted to see if anyone could see anything against using any of these, or would recommend one over the other?

Any articles that might be helpful on an overall approach?