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Great idea, thanks.

Just to make complete.  Google search console will list errors for pages with links coming from 3 general location Crawling links on your website.  Starting from somewhere on your site and going link to link. Crawling links in your sitemap. Crawling URLs from your site that do not exist anymore on your site or sitemap.  I have seen Google keep things in memory and come back to hit pages again that are no longer from option 1 or option 2.  If you used to have a bunch of 301 directs in place for an old version of your website and then your developer changes something to delete all those 301s and they become 404s, you will find those pages showing up as errors again.  This is really useful as it can help diagnose the issue and you can fix it. Crawling links from other sites.  Sometimes, this is how links get crawled for #3. Here is what really sucks about Search Console and I mean sucks big bananas if you are trying to diagnose an issue.  If you look at your Search Console error page.  You can click on the URL in the report, it will pop up a box and then you can click the tab "Linked From" and see what pages are linking to the URL in question.  That is good!  If you then download the CSV, all of that info is lost.  If you have more than 20 errors to deal with, you do not have a practical way to manage things and see if there is a trend etc.  Otherwise you are left with clicking a lot of links in the report and taking lots of notes and going a little insane. Good luck!

There's basically two ways to look at it and John is right - testing is key. Getting new business is critical obviously and if they're not yet bidding on your brand then I'd focus there BUT it's worse to pay for that first click and then lose the visitor when they find a competitor on the second query.  So if your competitors are bidding on your brand you need to grab it, the cost per click is less and you can't afford to lose the conversion after you're paid for the first click but you of course don't want to use some of the limited budget on a second click if you could have had it organically. Then there comes the discussion over the cost to monitor competitor activities vs the cost of just bidding on the brand.  If it costs more to manage it and monitor then just bidding would be the way to go obviously. Worse case you can test bidding on your brand and monitor the assisted conversions to see how that works out for you.

I've been doing it for years and have never come across this issue. Look towards an algorithmic penalty too. There is no telling what could have caused this, so you need to cover all bases. -Andy

Yes I realize tweets cannot be compared to blogs. I was just trying to point out how people love short content.

If you do the appropriate amount of keyword and other research before making the changes, then you most likely wont be super surprised by the way Google interprets your changes. As an additional safe guard you should closely monitor your rankings after you make the changes. If you notice too much of negative impact as a result of the changes, change your content back and start over with a different approach. Research and monitoring are key!

Hi Deedra, Are you saying you have multiple physical locations from which you are serving multiple cities, or just one physical location from which you are serving multiple cities? And, also, are you meeting with clients face-to-face or is this a virtual business model? These nuances are important.

Hello! Index/Follow means that you are allowing search engines to index your pages and follow links through those pages. If you didn't have this tag on the page, search engines would do it anyway. Basically, this meta tag isn't necessarily a bad thing and the search engines would be doing it even if the tag wasn't there. You can use meta robots to do good things for your site, such as stop the crawling of blog archive pages to limit duplicate content. There's tons of resources here on MOZ about the robots file and I would suggest looking into it.  This is a good one: http://moz.com/learn/seo/robotstxt What type of problems is your site having?

Hi There I also do not know how this is done at the coding level in WordPress. The Yoast plugin handles it automatically - that's probably the least painful to get it implemented!