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Genesis is the other big framework but never used.  I stick to Thesis, you don't really need any seo plugins for it anyway.

I also think people worry too much about their WP blogs being super optimized, just worry about the content and getting the content shared.

You could also use Xenu to pull out all your page titles into a spreadsheet, then digg out all the main keywords for each page.  You could then scrape Google Suggest for each keyword to create a much larger list of terms, then chuck all these into some rank tracking software.

Or talk about the economic impact of deflation and its effect on the job market...

Is that one of Distilled's link  building packages?  

Try Sedo.com, just looked pake.com is on there for £10,000

This data is so so valuable...

You don't have to do straight content either, get creative with linkbait, infographics and viral posts.  These can also generate lots social signals which will help your campaign overall.

If they haven't hacked the site, they may do.  Check it in http://sitecheck.sucuri.net/scanner/ and tighten up all the security.

A good idea is to get the link profiles of all your competitors on page 1.  Then break all their links down by type, you will then get a good idea of what it takes to rank in that niche.  If you aren't hot on excel, you could try cognitiveseo - they give this type of link profile breakdown... very useful

Sounds crap, just do it manually.  There is no shortcut for good  onsite SEO.

You could also try this tool > http://bit.ly/HRNQiF, it lets you create A/B tests without doing any major page design changes, comes with its own visual editor.