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Hi Ruchy, I think Google will understand these legitimate scenarios but cannot be guaranteed all the times. We have more than 30 partners. We have given all of them "nofollow" from our website and they link back to us with followed links. Our DA is high and all of them have low DA. This is been happening for years where partners get deleted and new ones will add up. We never experienced any algo or manual penalties. If both pages have relative context in terms of content, the link must be legit. Thanks

Thanks for taking your time to answer my questions. I will read that article now, I hope it will give more clarity on this topic. I greatly appreciate your help.

Hi Ruchy, I've answered your questions below: Risks involved: Most obvious is that you're duplicating your pages and therefore you'll need to make sure you correctly indicate that these are AMP versions of your regular content. There is also a risk that because the page loads in the search result, you'll see less traffic directly to your site - but usually (at least for publishers) this is worth it nonetheless because the impressions are higher (due to being featured in the news carousel at the top of the SERP). the best ways to implement it: Depends on your existing setup. If you have a custom CMS, get your dev team to build it into the next iteration of the CMS. If you use Wordpress, you can use a WP plugin - Yoast has a good post about this: https://yoast.com/wordpress-amp-part-ii/ why it is worth it: It may not be. Definitely worthwhile for publishers or sites which publish content for Google News. For other types of site, I would recommend checking whether AMP is a common feature for your primary keywords, and decide accordingly. Also worth it if you're seeing a loss of general traffic and suspect it is due to AMP being more present in search. As James notes, it can help with pagespeed but that's not enough of a reason to do it. Are there any specific questions I should ask a potential developer, or information he should be aware of? Has he/she done this before? Can they provide working examples? Do they understand how to make sure it's showing up as AMP rather than purely duplicate content? Are they familiar with what elements are supported and unsupported? Are they able to also implement relevant structured data markup? is there a way for it it be done for pages that have more than just text like quote forms, sliding headers etc.? Should we only do it for the blog section of our site? You can add things like video, forms etc but bear in mind that the goal is to be as minimalist as possible, so any sort of fancy design element will likely not be supported. I would focus on implementing on news or other types of content which currently display AMP results in the SERP.

Hi Ruchy! An address change in Moz Local will be a separate purchase as we need to claim the new location with our partners. Each physical location is its own listing subscription. Do you have an existing location in Moz Local? If so please send us an email at help @ moz.com so we can review your listing and walk you through the process as there is a very specific way to submit a new location and close the status of the old one.

You are welcome!

Ruchy, Yeap it might had helped for a few weeks. But internal links from your site are not the only way to crawl all your pages. Remember that there may be other sites linking other pages. B- Absolutely, adding noindex will help. There is no way to know for sure how long will it take, give it a few weeks. Also, it could help removing manually all those pages with the Google Search Console, as Logan said. Hope it helps!. GR

Hi Ruchy, That's fantastic deep crawl is a great tool. I was talking about two different types of cloaking one using an URL with a  C name for hidden cloaking  e.g. https://www.rebrandly.com/ Thank you for the kind words.  Giving good answers and thumbs up or thumbs down definitely does make a difference I have outlined a lot of it below the official MozPoints URLhttp://moz.com/community/mozpoints Yes marking anything as a giving thumbs-up is telling somebody they have helped you and in the event of thumbs up is their response was valuable and maybe contributed to answering your question. In the case, of giving good answer person has answered your question giving as well as thumbs-up is the way anything is a way of saying thank you. Welcome to the most community, and I look forward to seeing you here. All the best, Tom

I normally don't bid on ads, especially if I hold the #1 position and no ads are showing above me.  Why? The price of the ads is subtracted from my profits. The real cost of your advertising is how much you must pay for each sale that is made.  In some SERPs the competition (bidding) for ads is so strong that only those competitors with highly converting websites, lowest cost of goods, cheapest shipping and cheapest labor costs are able to make a profit.  Small competitors who do not enjoy these economies of scale are unable to sell through ads at a profit. If you are able to sell through ads at a profit then the ultimate measure of "if you should do it" is the amount of profit that you can make in a day.  Running ads should increase your sales.  Does that cost produce a greater profit per day than not running the ads.  If you are able to measure this, then you have your answer.

Ruchy, The best way to practice what you have learned is to create your own website and SEO it. Be careful of some free website's/hosts like the free address from Weebly; i don't believe they get indexed. Matt