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Thanks, Miriam Ellis

Domain Authority is calculated by evaluating linking root domains, number of total links, MozRank, MozTrust, etc. — into a single DA score. This score can then be used when comparing websites or tracking the "ranking strength" of a website over time.

Page Authority is based on data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors. Like Domain Authority, it uses a machine learning model to identify the algorithm that best correlates with rankings across the thousands of SERPs that we predict against, then produces Page Authority scores using that specific calculation.

Is it calculated exponentially? Just the developers of the algorithm can answer that question. But I'm pretty sure the algorithm is based on a Statistic Framework and Not on Arithmetic, Exponential Framework

Depends let's take an example

website.com/cartegory-1/ with a DA=40 is better than 2

website.com/cartegory-1/sub-category-2/sub-category-3/sub-category-4
website.com/cartegory-1/sub-category-2/sub-category-3/sub-category-4

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Great answer!

what tool or strategy did you use to determine link prospects?

Buzzstream is really good tool, for me is a really good CRM to keep in order my
links prospect but is not even close to being a decent "links prospect generator"

Please don't get me wrong Buzzstream is a nice tool, I use it regularly to organize
my links prospect but I do not generate them with Buzzstream I just use it to follow up them

By Order, these are the better tools for that

• Google
• Bing

Then you have

• Semrush
• Majestic
• Ahrefs

There is no a magic tool at least I don't know one. I use the API for all my tools
(Semrush, Majestic, Ahrefs and so on) to collect data, then organize it and repeat the process
over and over again at the beginning looks like a chaotic process but once you that over and over again start to recognize the patterns.

It is a repetitive, tedious and time-consuming process that's why I created my own script.
And base on my experience the best SEO do the same (Create their own framework)

In fact, this is how Moz was born. Started as SEOmoz agency

The Moz Story

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Hi, Lindsay, I'm glad I was useful and have brought something positive

In my case, I use Moz, Semrush, Majestic, Ahrefs and Raven Tools. All of them are really goods tools

How to determinate how many links you will need to rank on the first page?

Well, in that case, you have two options the manual, hard and slow way but very accurate and the easy and fast in my case I use the second to make a quick research like your case.

THE MANUAL WAY

With Moz

1. Select the keyword, in this case, we will use social security increase
2. Go to Moz Pro > Keyword Explorer > SERP Analysis
3. See full analysis and Export CSV
4. On that case, you will have the first 10 results for that specific keyword
5. Moz will give you this numbers

Monthly Volume 1.7k-2.9k
Difficulty 62
Organic CTR 61%
Priority 61

6. Take every URL and run an audit with Open Site Explorer
In this case, the first result will be https://www.ssa.gov/news/cola/

Domain Authority 94
Page Authority 78
It has 120 Root Domains
It has 462 Total Links

Make a deep analysis

Link Source

• External Links
• Internal Links

Link Type

• Follow
• No Follow

As an example

• Target > this page
• Link Source > Only External
• Link Type > Only Follow

Repeat the process over and over again until you get the job done
you can use Excel to collect the data or you can download the CVS

With Semrush

1. Select the keyword, in this case, we will use social security increase
2. Go to Semrush > Keyword Analytics > Organic Search Results > Export
3. Go to Semrush > Keyword Analytics > Keyword Difficulty Tool

Difficulty 90.72
Volume 590

4. Once you have downloaded all the URLs on Semrush (Top 10)
5. Analyze every one with Semrush
6. Semrush > Domain Analytics and again collect the data on excel

With those numbers, you will have the answer to your question
Keep in mind all those top 10 pages are big websites like

• http://fortune.com
• http://www.newsweek.com
• http://washingtonpost.com
• http://forbes.com

So you will not beat them in this world or any other world or even on any other dimension

But you can use Moz, Semrush and Long Tail Pro to found some interesting long tail keywords easy to rank
and If you make your homework and re-write the content as memorable as you can
(I'm not a copywriter so I have someone in my team for that but base on my experience a good article can cost you 20$)
Found 10 or 20 Keywords focus on them, create outstanding content around those keywords found links prospect
and try to outreach them. At the end of the day, you will have a sustainable SEO strategy (Long Term SEO), not something that you pull a trick today and be gone from the search result tomorrow.

NOTE: I run this tasks on an automated process (Use the API from Moz, Semrush, Majestic, ect_)_

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EGOL is right so I want to add some value to you, from my point of view (Personal Opinion based on my experience)

This is what I would do in your case

1. Forget your blogs
2. Analysis the articles of your main website blog
3. Get some keywords useful for those post
4. Make a link prospect to your post
5. 20 good links pointing to a single article can give you more traffic than all your network together.

Let's take this article of your site as an example
https://www.medicarefaq.com/blog/social-security-benefit-increase-announced-2018/

Lets take
social security increase as the main keyword and let see some numbers from Ahrefs

• volume 4,300
• Traffic potential 31,000
• Keyword difficulty 27/100
• You'll need backlinks from ~32 websites to rank in top 10 for this keyword

So with this information in mind, I will create a list of link prospect
I made a 10 minutes research a get 150 Links Prospect with this Blog Ranking Criteria:

• NOT A PBN
• Domain Authority
• Non-spun Content
• Unique IP's
• Free or Paid
• Type Of Link Given
• Indexed in Google

These are some examples of what I founded

findhealthtips.com > PA 31
diabeticlifestyle.com > PA 38
bhma.org > PA 39

Another good tip is re-write the article and convert it into the most memorable article related to _social security increase,_with lists, infographics, and statistics numbers, maybe some videos of relevant people talking about the topic,  internal and external links to related content.

I'm pretty sure if you do that will give you more brand awareness, mentions, authority and traffic that all your content network.

I made a quick research and I founded 12 sites related to dental health care as link prospect who already accept a guest post with an average PA over 40 who accept guest post. so as I mention if the link has enough quality no matter the origin will help your site to rank and if this link has local signals or local keywords even better

No matter where the link is coming from your main concern should be if that link is relevant to

• your audience
• your content
• your goals

You need to understand that your main goal is your audience (not your brand)

Which keywords are using? (I'm talking about your possible patience)
How they make their research? (of your services of course)
Which site are they visiting? (I'm talking about your competitors)

Example: you have a link coming from a relevant blog with an article related to dental health
and pointing to your site with this anchor text keyword with your location, this blog has a lot of traffic and a good authority.

On the other hands, you have a local directory pointing to your site

Which one do you think is more relevant to Google?

No matter if the first one is local or not. From the Google, perspective it's a relevant website, with relevant content, giving you a vote of trust (link is like a vote) with a local signal "your location"

what would I do in your case?

Make competition research

Identify your competitors
First, you need to identify your main competitors, those sites who are in the first results of Google
and are taking those possible clients with those keywords that you to rank for

Backlink analysis
Then you need to determinate the site who are linking to your competitors I mean if your biggest competitor has 15 links will be easy to beat of course if have 200 you need to think in a better strategy

Keyword analysis
On this point, you need to determinate the competition level of the keywords that you want to rank.I mean with competition level of 0 to 30 is fine, with a level of 30 to 60 will be not easy and I will take some efforts but you can do it, on the other hands over 60 just forget it and found another keyword.

Performance analysis
On this day the performance matter so if your competitors have a poor performance then you have an opportunity, if don't so you need to think that you need, an outstanding performance, plus an outstanding content, plus outstanding structure.

Gaston is right, Great answer Gaston

Duplicate Content

I have experience facing problems like these ones. In the past, I worked with sites multilingual and multi-region and even multi-location (same country but different cities) websites, mostly for Hotels, Restaurants, and Business related to the tourism.

First of all (probably you did it. But is ok keeping it in mind)
Add Every domain and every variation of your domains on Search Console

• http:yoursite.com
• http:www.yoursite.com
• https:yoursite.com
• https:www.yoursite.com

Talking about your questions

It's common for websites to provide similar or the same content in different languages when targeting different regions while having different URLs. Google is okay with this as long as the users are from different countries. Your website will not be penalized when translation is manual and accurate. Even though Google still prefers unique content for each version, it understands that having unique content can be quite tough. Google clearly states that you don't need to hide such content by not allowing Google to crawl it using a robots.txt file or no index robots meta tag.

The circumstances are entirely different if you're providing the same content to the same audience through two URLs. Let me explain this with an example. Imagine you've created yourbusiness.com and yourbusiness.com.au. One targets the USA and other targets Australia respectively. Since both are in English, this will cause duplicate content. Luckily, it can be easily solved using an hreflang tag, which is widely accepted by all search engines globally.

The hreflang tag protects international SEO campaigns from being penalized with duplicate content. It's usually required by businesses that cater to different languages or countries through sub-domains, subfolders, or ccTLD. The hreflang tag also is important if you have multiple languages for one single targeted country.

Here's what I do to implementing it:

Step 1: First, we must handle language targeting. You'll have to list out the URLs that have equivalents in different languages. Any stand-alone or non-equivalent URLs would not need the hreflang tag, so don't list them.

Step 2: Now comes setting up the tag. This is what a general hreflang tag looks like:

All you need are the country-wide codes
http://www.mathguide.de/info/tools/languagecode.html
For having a site that targets different countries in same language, you'll use code like:

**Step 3:**Here the hreflang="x-default" is used to create a default common page for all countries. This is generally the homepage or another neutral page for all countries.

After implementation, you can check that what you've done works properly by logging into your Google Webmaster Tool account. Proceed to "Search Traffic" and then "International Targeting." If the hreflang tags were placed properly, you'll be able to test them utilizing the feature presented there. When problems ensue, try using the hreflang tag generator tool to make things easy.

Common Mistakes to Avoid

• Incorrect use of language codes: All tags should contain codes as per ISO 639-1. Using incorrect ones will negatively impact your international SEO.
• Missing confirmation link: If page A links to page B, page B must link back to page A with a proper hreflang tag.

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It is common practice to redirect one URL to another. When doing this, it is critical to observe best practices in order to maintain SEO value.

there are a few salient points to keep in mind about Google’s change to how PageRank passes through 3xx redirects.

1. All redirects carry a degree of SEO risk.
2. While 3xx redirects preserve PageRank, 301s remain the preferred method of choice for permanent redirects. (It is unknown if search engines treat all redirects equally)
3. Keep in mind that PageRank — and other link equity signals — are only a portion of the factors used by Google in ranking web pages.
4. Beyond PageRank, all other rules about redirection remain. If you redirect to a non-relevant page, or buy a website in order to redirect 1,000 pages to your homepage, you likely won’t see much of a boost.
5. The best redirect is where every other element stays the same, as much as possible, except for the URL.
6. Successful migrations to HTTPS are now less prone to lose PageRank, but there are many other crawling and indexing issues that may negatively impact traffic+rankings.
7. Changing URLs for SEO purposes, including...

• Removing multiple query parameters
• Improving directory/subfolder structure
• Including keywords in the URL
• Making URLs human-readable

… is less risky now that 3xx redirects preserve PageRank. That said, always proceed with caution when redirecting.

SEO Learning Center On-Site SEO Redirection
https://moz.com/learn/seo/redirection

301 Redirects Rules Change: What You Need to Know for SEO
https://moz.com/blog/301-redirection-rules-for-seo

It's a normal process when you start to optimize your website the more specific you are, the more precise information you get.

For example, when I started to optimize my website, I started using our brand keywords and the numbers were insane from 2% went to 80% of visibility, of course, it just was our main brand keywords.

Things changed when I try to use generic keywords then my visibility drop off and then I started to see real numbers

It is an arithmetic trick

Moz Search Visibility score represents your overall ranking performance for your tracked keywords. It’s calculated by:

1. Taking all of your keywords and the associated URL’s position and applying a CTR for each position.
2. The CTRs are then summed
3. This number is then divided by the total number of keywords.

Some useful links from the MOZ Seo Learning Center Related to your question

• Guide to Rankings
• Search Visibility
• Analyze a Keyword

• PLP > Product Listing Pages
• Search Console > Is the name for the old Webmaster Tools if you don't have it is a good idea to install it on your website

How do I decide where to create the internal links between the pages?
First, you need to determinate your site structure to decide how to make your internal links

Google Search Console

1 - Should we set listing not no index if they are not content rich?

I strongly suggest to optimize your PLP pages they are like the categories in your website, so they are very close to your home page and should be at the top of your content structure.

So what you can do it about

• Optimize the titles and description tag
• Add schemas to those PLP
• Then markup those pages using Search Console
• Create some internal links to those pages

This are some tips from the SEO Learning Center
https://moz.com/learn/seo/title-tag

Optimal format
Primary Keyword - Secondary Keyword | Brand Name
8-foot Green Widgets - Widgets & Tools | Widget World

There are a few basic strategies that realtor can utilize to increase PLP SEO scores, site visibility, and conversions.

1. Increase the number of relevant keywords included on PLP pages by adding plain text descriptions and related keywords.
2. Embed keywords within the URLs of PLP pages
3. Raise SEO authority by decreasing bounce rate

7 Critical SEO Errors you should avoid

1. Lack of Properties Description
2. Lack of Properties Reviews
3. Not Optimizing Properties Pages Based on The Search Demand
4. Non-Unique Titles
5. Lack of “Speaking” URLs
6. A Lot of Duplicate Content

The Golden Rule of SEO – Make Usability a Priority
As you know, Google is a search engine that is very worried about its users and their experience. First of all, you should make your online store convenient and useful for customers in order to achieve its respect. What is good and unique to your clients – it’s good for Google.

The more time people spend on your site, and less they click back to the search results page is a great indication that Google is sending them to the right place.

Finally, people who like your website and what it has to offer are much more likely to link to it – and as we said before, links are what drive you to top the search results page!

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2 - If we do choose to index them, should we avoid titles listing Square Footage and dollar amounts?

I don't have experience in Real Estate and don't live in NY.
But the first thing that comes to my mind is, did you study your main competitors?
Which are your top 10 competitors? most important
What are they doing?

Base on my experience and looking some of your competitors the best solution is to use Price Ranges

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3 - Since local SEO is critical, should the titles always list New York, NY or Manhattan, NY?

There is no absolute answer to your question, because all depends on how your users make their research
So you need to make your own research, Moz and Ahrefs have the best keywords management tools in my opinion
with Moz Pro, you can create some keyword list and see the metrics

Go to your Moz account > Keyword Explorer > Create or upload new list

these are the question that you need to answer

Which keywords use your audience/users?
What is the volume of searches using New York, NY?
What is the volume of searches using Manhattan, NY?
What is difficulty level for those keywords?

When you answer those question you will have the answer that you are looking for

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4 - Talking about your branding
In my opinion, you need to forget your brand and focus on your target audience
Google does not need your brand keyword in title to know who or your company are

you can use Shemas on your site with all your brand information

Schemas for Brands
http://schema.org/Brand

Schemas for RealEstate Agent
http://schema.org/RealEstateAgent

Here is shema generator for Real Estate Agency to make your life easier
http://microdatagenerator.com/realEstateAgency.html

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Sources

Optimizing SEO for E-commerce Product Listing Pages
7 Critical SEO Errors of E-commerce Websites
9 Actionable Real Estate SEO Hacks for Real Estate Agents Looking To Get More Leads
Real Estate SEO for Beginners – Everything You Need To Start Today

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Beware of the Login pages – add them to Robots Exclusion

A lot of sites today have the ability for users to sign in to show them some sort of personalized content, whether its a forum, a news reader, or some e-commerce application. To simplify their users life they usually want to give them the ability to log on from any page of the Site they are currently looking at. Similarly, in an effort to keep a simple navigation for users Web Sites usually generate dynamic links to have a way to go back to the page where they were before visiting the login page, something like: Sign in.

If your site has a login page you should definitely consider adding it to the Robots Exclusion list since that is a good example of the things you do not want a search engine crawler to spend their time on. Remember you have a limited amount of time and you really want them to focus on what is important in your site.

Out of curiosity I searched for login.php and login.aspx and found over 14 million login pages… that is a lot of useless content in a search engine.

Out of curiosity I searched for login.php and login.aspx and found over 14 million login pages… that is a lot of useless content in a search engine.

Another big reason is because having this kind of URL's that vary depending on each page means there will be hundreds of variations that crawlers will need to follow, like /login?returnUrl=page1.htm, /login?returnUrl=page2.htm, etc, so it basically means you just increased the work for the crawler by two-fold. And even worst, in some cases if you are not careful you can easily cause an infinite loop for them when you add the same "login-link" in the actual login page since you get /login?returnUrl=login as the link and then when you click that you get /login?returnUrl=login?returnUrl=login... and so on with an ever changing URL for each page on your site. Note that this is not hypothetical this is actually a real example from a few famous Web sites (which I will not disclose). Of course crawlers will not infinitely crawl your Web site and they are not that silly and will stop after looking at the same resource /login for a few hundred times, but this means you are just reducing the time of them looking at what really matters to your users.

Source
Beware of the Login pages – add them to Robots Exclusion

 

Great Answer

OK this is the right way to connect your Google Analytics with Moz

Connecting Google Analytics > Moz Official Documentation
In the other hands as I understand Moz does not have a Goal Tracking Feature available.

Here is a list very useful related to Google Analytics Goal Tracking

• understanding how to use google analytics event tracking
• 4 Google Analytics Goal Types That Are Critical To Your Business
• Create, edit, and share goals

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Always is pleasure to help : )

Always is pleasure to help : )

Always is pleasure to help : )