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I think the most important thing is that the most relevant page for the keyword is shown. In most cases this is a deeper page than the home page and will usually have a better chance of converting.

If your page is extremely relevant to TANGO there is the possibly you wont end up paying $1.56. Adwords adopts a quality score system which means that if it feels your content is relevant to your campaign and users react positively to it then your CPC would be lower.

Morning,

It would seem your site is already dealing with the issue as it has a canonical tag for the URL you posted pointing back to http://www.trespass.co.uk/camping/festivals-friendly/clothing

After the actual URL (http://www.trespass.co.uk/camping/festivals-friendly/clothing?Product_sort=PriceDesc - which is a price sort version of the canonical page above) the &utm_campaign=banner&utm_medium=blog&utm_source=Roslyn section is simply tracking data for Google analytics and shouldn't have any effect on your SEO.

Rikki

I completely agree. For that budget I would expect a select amount quality links rather than a large quantity of spammy ones, but who knows... maybe the company is working on relationships to get some really good quality links and is just doing the run of the mill directories in the mean time (playing devils advocate here a little because I don't believe that is the case).

I think the on page SEO is just as vital too. If the website in question is the one in the OP profile then I would question that a little too.

The homepage seems to be targeting 3 key phrases plus the brand name which isn’t ideal, especially not with very competitive key terms.

I could go onto the categories too - you have the category which is targeting the key phrase for men, women and children when there are separate sections for each which could target the male, female and child’s keywords while the main category page targets the general term.

I think in 6 weeks it can be difficult to judge the link building strategy but taking the on page SEO into account I would say you might be better changing...

Hi Jason,

It looks like you are doing your on page stuff fairly well.

The next stage, which relates to your question on domain and page authority is to do with link building. As you have said you only have 19 external links (followed) to your site, this would suggest why your authority ranks are low.

Try having a read of this to understand the importance of links and some link building strategies - http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links

Hi Rob,

This is a tricky subject and I have a client with a similar issue.

We added the rel="alternate" hreflang="x" tag in the head section as suggested here http://support.google.com/webmasters/bin/answer.py?hl=en&answer=189077 but the results are not conclusive as yet.

I would be keen to hear other peoples thought on this subject too.

Rikki

Thanks Donna, that is a great help

Just a personal thing but for me you have tried to target too many keywords on the page therefore your title has gone over the 'limit' which could effect your CTR.

I would target your main keyword on the home page 'independent mortgage advice' then target the local stuff on individual pages. One page to target Ipswich, one page to target Suffolk etc and make the content really bespoke to the area (local client testimonials etc).

Sure is a way:

Go to Visitors - Visitor Trending - Visits - Click the clock icon on the right hand side

Hi Chris,

There were in fact a couple of Panda updates in November 2012, it may be worth looking into these to see if either could have effected you. More details at: http://www.seomoz.org/google-algorithm-change#2012

Like Daniel suggests I wouldn't use this as a long term strategy, to me it would send a pretty strong signal that the site is spammy.

On the other hand, if you are comfortable with it, you could always give it a test and see what CTR difference you get.

Hi Antonio,

Sorry to hear you have had the same problem, due to our clients nature this error by the developer cost them a load of lost revenue.

In answer to your questions:

1. It took 19 days in total to recover

2. We took everyone's advice and implemented them but I am unsure what actually helped. I think working work GWMT is the best thing for it. Make sure you submit for a re-crawl as soon as possible and see what is still blocked

I know how scary the situation is but things will go back to normal. Its just a matter of playing the waiting game really, sorry I couldn't be of more help.

Rikki