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Our new website has been live since April - it's an old domain but we've had a new website built on Magento 2, however, it's not ranking for most of our main keywords. Can anyone offer any advice?

Over the weekend our google search console lost verification (there has been no alteration to the website during this time) and now can't reverify using HTML / analytics - is there something I'm missing?

We had a new website go live at the end of April - I keep requesting crawl tests but I get this in the excel copy...

URL                                      Title Tag 
http://www.pvc-strip.co.uk     602 : Page redirects to a URL outside the scope of this campaign.

I always list the website as https://... but the crawl always returns the http:// version. Not sure what I can do to make sure the website can be crawled?

We have a category on our website for PVC rolls to buy as standard 50m rolls (this includes 15 products in the category). We're also releasing PVC rolls to buy per metre (10m roll/25m roll etc...), again with 15 products, which we are adding as a separate category as it makes more sense for our customers and removes the risk of having too many options.

Would using the same description be bad practice for SEO? The product is exactly the same just available in different roll sizes, but we definitely do not want to combine categories as it doesn't work for our customers.

Any help or suggestions would be appreciated, thanks.

Only one of our main keywords has made a huge jump when checking today, we hit a bit of a low in late September and hit 25 now it's jumped to 15 after little movement (varying between #22 - #28)... Not sure whether this could be algorithm based but certainly caught my attention today!

We rank #1 for our main keyword and location, however, the top 3 google maps listing doesn't include us. We have more reviews than any of our local competitors (they have around 1/2, we have 25 all 5*) & we only seem to appear as an ad on maps listings.

What can we do to resolve this?

May be worth trying Linked In Learning - it's a monthly subscription (premium linked in) but there is a large bank of training and courses to work through.
https://www.linkedin.com/learning/

Infographics are always a good place to start, sharing them on social media and e-shots. Blogging is a key way though, we face the same trouble of having to write content for products that don't gain many links however you can always be a little more creative with the blogs. We published an article on our PVC strip curtain range featuring in movies and tv shows and simply published it on social media, unique and fun but also breaks up the salesy blog posts too! Perhaps take a look at health and wellbeing blogs/websites and try to work with them to create a post on comfort in the workplace? (office chairs encouraging good posture and avoiding back pain, etc). Infographics can be created to be small help/info guides like top 10 products in office/spend vs splurge on office equipment etc. I think content/blogs are the best bet to gain links to a product page but it'll take a bit of brainstorming to come up with new and unique ideas - start your thought process with 1) what blogs are published about this product 2) what do my competitors do 3) what do my customers want (key questions asked on google) 4) how can i make this interesting and creative.

Hope this helps!

We're on medium too, so you should definitely have it. Are you the owner of the Moz account? The manage seat tab says 'As the owner of this subscription, you are the only person who can manage seats, billing information, and subscription settings.',so perhaps if you just have a seat the option is removed?

Head to account & billing and manage seats should be at the top next to billing info

Backlinko has a great guide on link building for e-commerce, you can try guest blogging, create infographics and share to your audience or list on appropriate directories (we are a UK manufacturing business and we list on madeinbritain campaign and construction.co.uk, for example)

Create unique content for the blog/social media to achieve links... Use websites like rawshorts.com (video animation website) and canva.com (infographics), both are free and require no downloads but will help you to create unique content that may be shared/gain links if helpful to your audience.

We use Google My Business reviews simply as it makes us stand out against our competitors when searching for our main keyword. We are looking into third party review providers but at the moment, simply requesting our customers leave us a review on GMB is good enough for us. It's also quick, free & easy, Google allows you to create a link that directs straight to the review box which both our marketing and sales teams send out. I would say it's worth pursuing extra reviews simply because it is so quick & free and very easy to respond to reviews left by customers. Our business is mainly online, however, we have received customers who made their final decision to choose our company by looking through our reviews.

https://support.google.com/business/answer/7035772?hl=en-GB - guide how to create your link for reviews

My campaign shows my DA has raised from 10 to 12 but on my open site explorer/on Moz bar it's still showing 10... My competitors are all showing their updated DA on Moz bar and open site explorer - is this an error with my website or is it simply slow to update?

Hi all,

We're a small business based in the UK that manufactures a range of PVC strip curtains and rubber site safety products. We have a presence on twitter, facebook, LinkedIn & google+... I've been considering Instagram for a little while now as I know we would have plenty to post (strip curtains are seen in multiple industries, it'd be great to post unusual applications that we've supplied to...) but I'm wondering what experience anyone has had with Instagram in an industrial manufacturing business... Is the audience there or would it be a waste of time for us? I've briefly looked through # but I'd like to know first-hand experiences!

I'm constantly getting the 'Oops something went wrong!" notification when using fresh web explorer - I can usually get a handful of searches before this error pops up but when it does I find I can't search for anything for a couple of hours. This happens more frequently when I use "keyword".

Any suggestions on how to resolve?

What generally works for us is we send an email with the direct link to the review box:
https://support.google.com/business/answer/7035772?hl=en-GB

The link takes them straight to the comment box, all they need to do is rate and write then press enter - we express that it only takes a minute to send a review but helps us out a lot, however, we find it easier if the sales team drop the link into an email after checking the product is received and installed!

Just a few tips from our experience with GMB reviews - hope it all goes well for you!

I think the best option is to respond to the rating, just to give the chance to change that 1* to 5* if it was a genuine rating. the response you have mentioned is straightforward enough, but I think you should definitely encourage other customers to review on GMB - just to even out the one star if your anonymous reviewer isn't willing to rectify the rating. In our case, it's definitely helped us stand out against our competitors on maps listings so maybe it can do the same for you?

I think the way you are handling it is fine - other than speaking to Google, I don't think there isn't really much else to do but try to rectify the issue with the customer (if genuine) and build ratings to receive 5* on GMB.

What are your tips for B2B link building? We manufacture and supply PVC strip curtains & rubber site safety products but currently lacking creativity for link building ideas.  
Does anybody have any case studies or tips to help us out?

No problem at all! 
It's a really great promotion - we simply schedule our post for the designated time on a Sunday and we'll keep going until we are chosen! 
Just the one person managing content and social media - we try to get as much content out as we can, but sometimes we are limited on ideas so what we tend to do is find an old post (generally our late 2015/early 2016 blog posts) and completely re-do them and promote. Although I usually find that if you can talk about what's trending at the moment, it generally is well received and makes conversation - this is how we managed to speak to people in the UK manufacturing community, building relationships with people on social media will help a lot in terms of getting your name out there and building followers.

I don't know if you've ever heard of Brian Dean from Backlinko but we tend to follow a lot of his advice. He has less than 50 blog posts, he simply adds to his existing posts and promotes constantly, He's got some great advice and a great youtube channel - for content/link building I'd definitely consider taking a look - http://backlinko.com/.

LinkedIn is great - we have our company page which we post content on but I find my personal account works best by adding potential customers and sharing the posts. It's great for joining communities too - I'm part of an SEO/Link building group that offer tips but also UK manufacturing and UK plastics group which are more catered to our business. It's really handy to have but I find I use my personal page for conversations and sharing posts/information. LinkedIn also offers really great training videos - if you trial premium you can get these free for 30 days & in that time I took a web designer course but they have plenty of great courses if you felt you needed training in a particular area!