Ranking

[RayflexGroup]

Our new website has been live since April - it's an old domain but we've had a new website built on Magento 2, however, it's not ranking for most of our main keywords. Can anyone offer any advice?

[Lynn12]

According to the Ahrefs data your website is ranking for 18 keywords at UK https://prnt.sc/k7hieh

But yes, this is not a lot. You should be active in link building and work on your on-site optimization (it's not one time work, analyze SERP to identify what type of content serves searchers intent the best and improve your website UX).

[Nigel_Carr]

Hi

It's a huge question to come on and ask - 'what is wrong with my site'. Usually, people ask one or two things, however since you have provided the URL:

You do rank for some keywords - SEMrush suggests 10 but I have found Black PVC strip rolls at position 11, Blue PVC strip Rolls at 5, so you are definitely ranking and Google is showing 153 pages in its index.

You do have a lot of duplicate page titles which won't be doing you any good (90) and descriptions (90) and even if the titles are not identical they are similar e.g. many pages have ' PVC Strip Curtains' in the Meta title.

Whilst we can all advise on bits on here I would suggest engaging with an SEO expert to carry out a full SEO audit because whoever built the site didn't pay much attention to SEO.

Regards Nigel

[Seenlyst]

Hello there,

A domain that has been used before and dropped doesn't necessarily provide any advantage on ranking. There are even people saying that domain that is dropped for more than a few months will be "reset" by Google.

Furthermore, the links profile from an expired domain, the relevancy of those backlinked websites to your business should be highly related to providing real value.

Upon checking the domain has been on 301 for a whole year to rayflexgroup.co.uk from 2016. The backlinks profile of the domain is not strong either, most of the links are directories and looks like it's from the same provider (centralindex.com?).

Suggestions: Try to acquire more quality backlinks from relevant authority sites, learn where your competitors acquire backlinks and try to snatch quality ones, give more time to see improvements in ranking (2 months is still very new, Moz took 9 months to get out of "sandbox").

[WebMarkets]

Suggestions:

Check Webmaster tools and make sure all pages are indexing correctly.

Also, watch out for "no follow" tags in the meta data of each page.

"><me< span="">ta id="MetaGenerator" name="GENERATOR" content="example keyword "></me<>

and of course, utilize MOZ SEO tools for ranking reports and optimization errors.