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Leave the comments as is and do not worry about spelling. Google understands spelling mistakes and I don't think you'll receive any kind of penalty for it.
In fact, if the people commenting are the type of people you want on the site, then the mispellings will work in your favor. That same demographic is typing those horrific misspelled words in Google search and you have them right on page.
Hi BobGW,
Here's the problem: I don't want to spam them. How do I get these people interested in my weight loss hypnosis program (I could really help them) by sparking up a conversation and not spamming.
Well, regardless of your intention, you're still connecting with someone that didn't ask for your communication. Rather than think of it as spam, it's more appropriately cold-calling.
If someone cold calls you, how do you feel? Chances are that more most of the time you disregard because you feel like it is spam and non-value added. Try and find some cold call emails that you were attracted to - what made them effective? Can you adopt a principle they used to your own service?
Review your past clients that you've helped successfully - do they have friends that could use the same help? If you can get the validity of a friend, then reaching out to the next person won't be as difficult.
Try and focus on personalization - what about this individual makes you think you can help them? Have you helped similar people with the same problems and can express the result?
Keep it short and direct.
Relieve any pressure in the sales process. It's great that you provide a free 30min consultation, but that still scares people away. A lot of people feel like if they go in to see someone for a free consultation, they are still pressured into the sale. Attack that upfront (if you see it being an issue) and maybe point out that you don't allow a sales decision to be made at that point - i.e. after the free consultation you will reach back out to them and let them know they can be part of this program now that you've qualified them.
Use natural language and adapt your script to the individual. You'll quickly lose people if they feel like you are just blasting them another pitch message.
I hope these tips help, best of luck!
There is a very straight forward answer - make it HTML.
An image will give you an SEO disadvantage
An image is not user friendly (accessibility)
You want the info in the image crawled and indexed
An image bloats your page load size
PPC and Organic tend to work together. In Adwords you can see the click through rates and numbers when a term is in both the organic and paid section. Try and figure out how many additional clicks you're getting because you're now doing a branded campaign.
You may be getting a better CTR and/or increased organic traffic simply because you have two campaigns targeting the brand term now (organic and search). If so, then the worry you have would be false, since the engagement has increased overall.
To answer directly, I would not be concerned that your organic rankings are affected because some clicks moved to the paid channel. However, if you identify a lot of cannibalization, maybe you want to stop the paid campaigns simply because you're paying for the traffic instead of getting it for free. But, cannibalization doesn't happen too often (as mentioned, the campaigns more often than not work together).
Hi AlanJacob,
If your client has physical retail locations, as you've said, then you'll want to get each location listed with Google.
Google provides a bulk location edit tool. You can review the protocol here: https://support.google.com/business/topic/4662257?hl=en&ref_topic=4539578
Hi cathibanks,
I don't foresee you getting a significant SEO impact by switching from /ramblings to /blog. If users easily understand that /ramblings is your site's blog, then that is all you need.
Will you get a ranking boost because you now have 'blog' in your URL? No.
Continue to concentrate on creating value-added, unique content and your blog pages will naturally increase rank.
If you think it would help user experience by switching to /blog, then I do suggest making the switch. Since you're on WordPress, you don't need to access your .htaccess file, instead you can usually use your SEO plugin (Yoast) to create a custom redirect for any page.
**I'd like to think not ALL duplicate content is bad. **
I agree. However, more often than not, it is bad. It's best to approach each situation with caution.
As long as your site has been crawled and that page is already in the SERPs, and the new website puts a link to the original article on your website, I don't think there should be any issue.
I don't feel that confident in this statement. In theory, yes the original article would get the attribution. However, in practice, that can not be the case. If the site posting the duplicate content has higher authority and traffic, they may get the attribution even though you published the content first. Google does a decent job in figuring this out, but it's an area they need to drastically improve upon.
I personally would re-work a new article or ask them to summarize your article, to be on the extra safe side. But that's just me.
Summaries are a good idea. Still, you can't beat new unique content. Use the article for inspiration and create a new article that takes a point the original article made even further. Definitely include a link back to the original article, if possible. This strategy would give you a better gain the simply posting or summarizing the original article with a link back.
My biggest concern is the penalty and devaluing your entire site authority.
You could purchase a short domain that represents your company - i.e. hmp.ge
Once you have that domain, you could use a service like Bit.ly to use your branded domain to shorten the long URLs
If you can't purchase a branded domain, you could always use Bit.ly's or Google's URL shortener to have a recognized shortened URL.
Hi Visier,
A cost-benefit analysis needs to be done with each individual external domain, to see if it's worth allowing them to publish your blog content.
At first, I would say no. Keep your content on your site and request that people do not simply duplicate it on their domain. This can hurt both of your SERPs and doesn't provide much value back to you.
However, certain situations may be a good idea. For example, the external domain sends you a lot of customers. I would suggest the following:
Talk with each website about the content they would like to republish
Suggest using your article as inspiration for a new article on their site, maybe even work with them to create a new unique piece of content
Be sure to have your article mentioned in the new article, preferably with a natural content link back to your site/article
If they insist on republishing the article then use a cross-domain canonical tag to indicate that your article is the original piece of content and deserves the authority / reduce the possibility of a dup content penalty.
In most situations, I would advise against republishing content exactly on another domain.
I would suggest building a page for each location and service, as long as you can create value-added content for each topic.
The major issue here is, if you do not do it then a competitor will and I would bet on the unique pages with deep content ranking higher.
ah, I see - You're trying to update the 'Website' field on your Facebook page. Unfortunately, FB keeps that section inflexible.
Can you use a branded, shortened link? That way you could add all the URL parameters, shorten the link down to the right size, and keep consistent with the brand.
Are you tagging it with the Google URL Builder tool? https://support.google.com/analytics/answer/1033867?hl=en
You can set the tags easily and then measure the traffic through GA
As long as the correct robots.txt setting has been applied to the /testing folder, then you do not have anything to worry about.
Considering that it is a staging environment, I would recommend securing it with a password just to be safe and secure with your non-production site content.
I think you may be referring to something very specific. There shouldn't be a problem is someone legitimately names their business something local.
Make sure to be consistent with the NAP (Name Address Phone number) and the local results should reflect accurately.
Hi 94501,
Example #1 above is the one true page for search and the one that all the canonicals reference.
If the pages are properly canonicalized then Example #1 will receive nearly all of the authority stemming from pages with this URL as the canonical tag.
I.e. Example #2 and #3 will pass authority to Example #1
Examples #2 and #3 shouldn't be in the index because the canonical points to url #1.
Setting a canonical tag doesn't guarantee that a page will not be indexed. To do that, you'd need to add a 'noindex' tag to the page.
Google chooses whether or not to index these pages and in many situations you want them indexed. For example: User searches for 'product X' and product x resides on the 3rd page of your category. Since Google has this page indexed (although the canonical points to the main page) it makes sense to show the page that contains the product the user was searching for.
Example #4 shouldn't be in the index, because it's just a source code that, again doesn't change the page and the canonical points to #1.
To make sure it is not indexed, you would need to add a 'noidex' tag and/or make sure the parameters are set in GWMT to ignore these pages.
But again, if the canonical is set properly then the authority passes to the main page and having this page indexed may not have negative impact.
Example #5 shouldn't be in the index because it's excluded in parameters as not affecting page content and the canonical is in place.
How long ago was the parameter setting applied in GWMT? Sometimes it takes a couple weeks to deindex pages that were already indexed by Google.
I would use the number: '3'
When searching, most people will use the number instead of writing it out.
What environment is the site built in? Normally, you build the microdata markup into the site template, this way no hard-coding of individual microdata is needed.
If you're on WordPress, there are plugins for that.
Removing them through GWMT won't do you much good, I believe. Google will re-crawl your site and re-index them.
Do the URLs contain specific query parameters? If so, you can tell Google to ignore URLs with specific queries and that should prevent them from being indexed.
GWMT > Crawl > URL Parameters
The on-page optimizer will only help you understand how well a page is targeting a specific term, not necessarily the reasons why that specific page is ranking in the SERPs.
First, make sure to be searching Google anonymously - i.e. don't allow your personal preferences (which impact the SERPs) to get in your way. If you want to understand where the site ranks, you'll need to remove the personal adjustments Google makes for your search behavior.
Then, the on-page optimizer is an OK place to start. In your example, the page isn't necessarily targeting the term searched, but still ranking highly - why?
A lot of the time a page as broad as your home page will receive lower scores for many terms, since you're not targeting many of them (i.e. they are not in your Page Title, Meta Description, used sparingly in on-page content) directly, but rank highly for a large amount of diverse terms since it is an authority on related topics.
Use your list to determine which keywords are most important to the page you're optimizing, then use the page grader tool to improve the targeting of terms for specific pages.