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You should choose a single URL and 301 all other versions to that single chosen URL. If you keep them the current way, they are seen as duplicate content.

Make sure to configure your Google Webmaster Tools for the single domain, as well as, adjusting your Google Analytics to read the home page properly.

The next most popular WP SEO plugin would be All in One SEO (AIO)

Yes, the host you use for your website can have an effect on your SEO.

Bryan mentioned some aspects of website hosting that would impact SEO:

• Uptime/Downtime - if your website is offline often, GWT will pick up those errors
• Load performance - A slow host will impact your page load speed and that could lead to undesirable SEO impact
• Location - This could impact load speeds, same as above. Try and have your website content delivered through a CDN to mitigate this issue
• Shared environments / IPs - If your website is hosted in a shared environment, the activities of other websites using that same environment could impact your rankings.

The last point is particularly important, you don't want to be dragged down by a low quality network of websites and their suspicious activity simply because your site is hosted in the same environment.

As much as copy that is needed to add quality information to your readers and clearly communicate your value proposition.

The industry has moved away from 'a minimum of 300 words is needed' to focus on the quality of content provided to the readers. Branding also influences a home page - some brands prefer a clean, minimal interface and already have the traction (word of mouth, referrals) needed to keep themselves sustained.

I recommend adding enough content to your home page that clearly explains why someone would want to use your product and the benefits they will receive from using the product. If I can get that from your home page, then it is a successful user experience.

Of course, keep that content targeted to your main topic / terms, but don't think that optimizing only the major on-page components will keep you high in the rankings.

Is this a legit approach?

No, not really. Google has never confirmed the use of CTR as a ranking signal for their search rankings. And, services such as these point to the fact that if Google did use CTR as a heavy ranking signal, it could easily be manipulated. That's what this service is proposing they are doing, manipulating the search results.

Now, does CTR actually impact search rankings? It's only speculation at this time and does seem like a logical factor to influence ranking. Google wants to show the most relevant results to the user; the results that answer the users search query the quickest and most complete. However, I don't think it could ever be a heavy impact ranking factor because it can be so easily manipulated.

A single URL for both desktop versions and mobile versions is the recommended best-practice from Google (https://developers.google.com/webmasters/mobile-sites/mobile-seo/overview/select-config?hl=en). So, I believe your client should first understand this if going the non-responsive option.

If responsive is still ruled out, then I suggest creating a m.domain.com subdomain for the main domain. You'll want to make sure you integrate the correct canonical tags, so Google understands that the main domain is the authority and unique content. Including rel="alternate" tags that point to the mobile versions is also recommended.

I agree that you should have consistency. I'd suggest going with Page Title - it's the industry standard.

Also, browser title limits what you're actually speaking to since the Page Title is more than just the Browser Title.

Have you considered using a tool like Screaming Frog SEO Spider?

It can crawl your site and it will list the inbound links to pages all neatly in a tab (exportable to Excel).

Google has dropped the 100 links per page rule;

http://searchengineland.com/googles-matt-cutts-we-dropped-the-100-links-per-page-guideline-but-we-may-take-action-if-it-is-too-spammy-178197

However, you only want to show links that are useful to the user. Look at your data and create an intuitive, easy to use navigation system and intra-linking architecture.

If the sub department has authority that you'd like to retain, 301 the department to its closest parent.

From a usability stance, this makes sense. If a visitor came to your site for that content and finds it no longer there, it is better to redirect them to the closest related content rather than showing them a simple error page and not guiding them to a better area of the site.

My first reaction is for you to get more specific when you look at ranking results. 'liquidiation' is an extremely broad term, would be very competitive, and you'd be more successful trying to rank for the specific type of liquidation your site is speaking to.

Have you searched other key terms and see if you've ranked well?

Suggestions:

'company liquidation'

'how to liquidate a company'

'financial insolvency'

I don't see an upset for keeping rel=next prev, I see only an upside.

Google doesn't have to listen to the noindex tag, although they almost always do. Furthermore, adding the rel=next prev tag only makes your code even more correctly developed, and since Google isn't the only service that looks for tags like this I would feel more comfortable with it present.

From an accessibility standpoint, it makes sense to have the rel=next prev tag.

Regardless of the platform, you do not need to worry about meta description being duplicate content from your page content. Meta descriptions are used to help CTR from the SERPs.

However, you shouldn't have duplicate meta descriptions across multiple pages.

You could put that portion of the page into an <iframe>and it wouldn't get indexed. However, I would not suggest doing that.</p> <p>Instead, I'd look into why that portion is what Google has decided to show. Remember, we write meta descriptions hoping that Google will decide to show that text in the SERPs. However, Google decides which is the best information to show and will adjust that information based on the user's search query.</p> <p>Is your site's information hierarchy sound? Meaning, does that aside information have headings or tags that make it more important to the page than your main information? What on-page factors may be causing Google to extract that side block information rather than your main information?</p></iframe>

Google has said that some duplicate content will not negatively impact your site. For example, if a site has an older Terms and Conditions page, forgets to remove it, then updates a new T&C page. this would be considered duplicate content, but won't harm your rankings.

If you're trying to put a company about me text on every page, I think that won't be an issue as well. However, in many cases that type of text on every page is not needed and you should really ask yourself if it adds value to the reader.

If so, many websites have a simple About the Company link that opens a modal window with that type of description.

You're right, the page itself is mostly duplicate because the bulk of the page is just the site code and there is very little content.

You also have the review on the product page and then on its own page, which I do not recommend doing in your situation. You want to use those reviews to help your product pages rank higher in the SERPs, not ranking review pages on their own. I suggest keeping your reviews to the product page. If you cannot prevent your system from creating unique product review pages, at the very least have them have a canonical URL to the product page, so G understands that the product page is the main importance.

Hi Tyler - Dynamic content is in a state of flux right now. First off, you'll want to use the Fetch as Google Bot tool to see which content is being loaded and viewed by the Google Bot.

https://support.google.com/webmasters/answer/6066467?hl=en

If you're seeing all the content that you consider necessary, then you may stop right there. However, if you see that important content is missing from the fetch, you may need to consider adjusting the UI of your website.

Recently, Google has informed the community that content that is not originally visible to the user can be 'discounted' and not carry as much weight for ranking. If you're seeing that much of your valuable ranking content is not immediately visible to the user, then you may again need to reconsider your UI design. This change has caused many SEOs to reconsider their web page design - especially around Ecommerce products (I fall into this category).

Link: https://www.seroundtable.com/google-hidden-tab-content-seo-19489.html

In the situation where the dynamic content is content that belongs to a more important page, i.e. your home page loads dynamic product content that is also available on a unique product page, then this may not be much of an issue for you at all. Just make sure that you have the important, quality ranking content immediately and highly visible as needed on your home page and Google will use that content to rank your site as desired.

Hi Thomas Donnelly,

Sitelinks are links that are auto-generated by Google. Google decides to display them in results that they believe are useful to the user. Unfortunately, there isn't much management around sitelinks - you can demote them, but you cannot easily adjust them.

ALL CAPS isn't normally a display that Google wants to show often, so it could be that they are altering the text to be title case because they feel it is better presentation of the content. However, you can try by making sure all your anchor text is in caps, as desired.

An easy way to find the anchor text in your site would be to use a tool like Screaming Frog SEO spider. Let it crawl your site and use its report to collect all the links and anchor text in your website. Then find any that are not displaying in CAPS like you intended.

Google resource on sitelinks: https://support.google.com/webmasters/answer/47334?hl=en

What SEO plugin are you using? If Yoast, there should be settings you can apply to differentiate subsequent pages' titles.

However, your blog should have canonical and/or rel/next settings added to properly inform Google (and other SEs) that the page being viewed is page 2..3..4..5..ect. Then, the SEs understand that this is a continuation of the original page and factor on-page SEO into the ranking accordingly (i.e. do not count the duplicate titles against you).

Are we doing something wrong or does it take Google more than a month to update their results for this type of change?

It looks like you've implemented the 301 redirect properly. In addition, Google is caching the newer version of your site. You just need to wait until G drops the page from their index.