Welcome to the Q&A Forum
Browse the forum for helpful insights and fresh discussions about all things SEO.
General rule of thumb is to ensure that a minimum of 20% content on your page is 100% unique and can not be found on any other page on your website, nor any other page on the web.
Of course, the more percent of unique content you can bring onto the page, the more likely you will be able to rank for nice effective quality content - especially if it is longform.
Are you based on Wordpress? If so, there are many redirection plugins available where you can simply set wildcards for redirects. One popular one that we use is the following:
https://wordpress.org/plugins/redirection/
Also, that new title is somewhat keyword stuffy looking to me and as it shows the same keywords, you wouldn't really see any additional benefit, having it short and to the point would give a better user experience and still allow for keywords to appear in the URL.
Photos are of course very useful - especially if you can take them yourself of the products, upload in nice quality and name them accordingly including the file name (product_name.jpg) to ensure that extra exposure.
You may find that some items even bring in most of the traffic from image results if the item is something that is visually appealing.
Reviews are of course ideal as they are unique content and it can be hard to get them, but there are many people on Twitter who will review product samples and return the items in order to increase their own exposure, giving you a win win situation as you could keep the item to resend to someone else, and get a lengthy review to put unique content on your product pages.
You can also add some humour to the posts and keep things fresh, and if new versions of a product come out, you can add a changelog for example. Firebox.com has some pretty humourous item descriptions.
Ash
Pretty much what SilverDoor said, but also ensure that you are adding some regular content to the site, as looking at your site results in Google, not much content has been added this year at all, regular content additions will usually help you maintain those rankings and traffic, even if it is a simple blog attached to the site.
http://www.nyc-officespace-leader.com/blog is looking great, but has only been updated a few times this year, and these days you are competing with sites that add content on a daily or even hourly basis.
No problem, remember to also add %%sep%% so it adds a seperator, so example:
%%term_title%% %%sep%% %%page%% %%sep%% %%sitename%%
would appear as:
category name - Page 2 of 50 - domain name
of course, domain name and the final seperator are optional.
Don't use both - just use Yoast and add %%page%% to the Archive title, and it will add the page number, therefore removing the duplicate title tag issue as nothing will be the same.
https://www.google.com/accounts/recovery/
Select "I don't know my username" and recover by phone details., the username provided should be an email address. Image attached as example of what output will be.
Hi James,
Archive pages do not provide much benefit at all in search engines:
1. If they are a single author website, they will be the same content as your homepage/author page/archive page/category pages.
2. As they are archives of existing content, none of the content is unique
I personally have them disabled, and it is common that other sites do as well, especially ones based on Wordpress
I find it is better to have a date based archive which you can then have indexed, as this provides a unique outlook. Mashable does this:
and so do we:
This is of course just a personal approach and avoids the duplicate title issue.
If you want to keep the archive pages for usability, but stop them appearing in search results, simply noindex those pages, Yoast can do that for you - you can also use Yoast to rename the page title to something different so the title is never a duplicate, so it physically adds "Page 2 of 50" or something in the title tag of the page.
Ash
Hi,
I am confident it does not matter whichever you use. If I search for my site in Google for example, searchbuzz, it comes up with items for "Search Buzz" that are not related, so it can easily see that it is two different words sometimes instead of just one, which my site is.
Also, if I search for search buzz, I get one that comes up for a site called Buzz Search where the URL is bold because it has picked up buzzsearch, the opposite of above where it has successfully compressed two words into one.
So I do not think it matters if you include dashes or not, but I wouldn't go more than 3 words with it, ie latestbreakingnews. I wouldn't have one of my articles named "Riots in MIssouri Are going crazy", as domain.com/riotsinmissouriaregoingcrazy because I doubt that Google will be able to understand the words within that, but if it was domain.com/riotsinmissouri it would likely pick up Riots in Missouri as a keyword.
Ash
Hi Dan, hope you are well.
SEO is moving on these days and Google is focusing much more on original content, with longform and lots of content per page. If you can naturally add content to your page, you can encourage your relevant keyword to appear in that multiple times without it appearing as stuffing, whilst still including it for relevance and potential small boosts in search rankings.
Do you mean where it says "You are viewing: topic name"
I think it's fine personally - but I don't know if it will really have that much effect on your rankings - having the titles of each item relevant would likely have more of an effect, even if they are not exact matches, because Google should be able to relate them to "jewelry" in general.
Overall titanium rings appears 7 times on that sample page, and two of those are in the grid showing the specific items available - so those two would help as opposed to the extra one at the bottom, and rank for a slightly longer tail keyword, ie black titanium rings which less people may be searching for, but there would also be less competition for that keyword.
You could even go as far as to change your image advertisement to a HTML text based one so you'd get more keywords:
http://lib.store.yahoo.net/lib/titanium-rings/titanium-rings-banner.jpg
But then you don't want to be keyword stuffing too much.
Ash
Sorry, but this isn't particularly a true statement. They were indeed hit by some rankings drops for their category based pages which featured automated results, however their item pages and pretty much everything else still completely dominate.
This is due to a combination of relevance, age of the domain (1995 or so? almost 20 years!!), and the fact that they have such a diverse, huge amount of content on a high authority domain.
It varies massively on the site of course, so I would recommend using Google Analytics to find the answers to these questions, as it will be able to tell you.
In terms of our own site, SearchBuzz, we noticed that the average visit length was longer on the computer. Windows has people on for around a minute, whereas people only managed to stay an average of 30 seconds on iOS and Android. But that's because we are a news aggregator and we send our traffic straight back out again deliberately. This is what I mean by it depends on the type of site you have. A social site or a forum is going to have much longer for both mobile and desktop.
Hello. I keep seeing stuff popping up about CognitiveSEO's tool which detects Unnatural backlinks and generates a disavow file which you can submit directly to Google, making the process rather easy.
I have already contacted many webmasters and got some links removed, but many spam sites obviously don't respond or don't have a means of contact.
Is this tool worth using? Has anyone had any luck with it and is it very accurate at detecting the right types of links etc?
Thanks
Thanks guys, very interesting stuff and something we expect to see a lot more of throughout 2014, and perhaps implemented on SearchBuzz at a later date.
Regards
Hi,
If they are different locations, personally I would use subdomains and then categorize within that. But that is purely my personal preference. Same goes if you were to expand into different locations such as other countries or languages, so this keeps it future proof and makes sense with the structure of the site.
I agree completely with switching to a mega site. Building up the authority of a single domain will bring so much more traffic to the other pages on your site, even sometimes when they lack any relevance or keywords related to the main domain.
I'd definately start using Analytics so that you can see which sites and content you need to be featuring above other content.
Plus I'm not 100% sure but I am not aware that Google use Adwords for SEO/good quality management. They barely know when bad ads are getting through and it takes a while for them to have them removed.
Ash
Hi Martijn.
Yeh I have seen a lot of plugins but they all seem to be the post loading ones rather than actually loading the article and being capable of changing the URL you are on. As in, you'd just stay on the page you are on, and new content will be loaded on that page.
Do you guys plan to use Infinite Scroll at TNW? I notice you load a few articles but then still have the next page element added. You guys still get a large proportion of traffic from search according to some sites which is surprising as you just hit the million mark on twitter etc.
Ash
