Duplicate page title at bottom of page - ok, or bad?

[yatesandcojewelers]

Can I get you experts opinion?

A few years ago, we customized our pages to repeat the page title at the bottom of the page.

So the page title is in the breadcrumbs at the top, and then it's also at the bottom of the page under all the contents.  Here is a sample page:  bit.ly/1pYyrUl

I attached a screen shot and highlighted the second occurence of the page title.

Am worried that this might be keyword stuffing, or over optimizing?

Thoughts or advice on this?

Thank you so much!

ron

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[Matt-Williamson]

Hi Ron,

I think that it doesn't really serve any benefit to the user and in my opinion it does look at little spammy - another way of trying to get "titanium rings" mentioned on your page again. I would personally consider removing it. I would also consider adding some more content on your pages where possible - maybe some more crossover with your blog, as you mention "titanium rings" a lot of times in a small amount of text. I know this is the product you sell, but from my experience increasing the content on page with relevant valuable information will help with your optimisation.

On a side note I would recommend you run your site through a tool such as screaming frog - http://www.screamingfrog.co.uk/seo-spider/ if you haven't already as this will give you a good insight into how your site is optimised.

Hope this helps

[ProductPearson]

Do you mean where it says "You are viewing: topic name"

I think it's fine personally - but I don't know if it will really have that much effect on your rankings - having the titles of each item relevant would likely have more of an effect, even if they are not exact matches, because Google should be able to relate them to "jewelry" in general.

Overall titanium rings appears 7 times on that sample page, and two of those are in the grid showing the specific items available - so those two would help as opposed to the extra one at the bottom, and rank for a slightly longer tail keyword, ie black titanium rings which less people may be searching for, but there would also be less competition for that keyword.

You could even go as far as to change your image advertisement to a HTML text based one so you'd get more keywords:

http://lib.store.yahoo.net/lib/titanium-rings/titanium-rings-banner.jpg

But then you don't want to be keyword stuffing too much.

Ash

[David-Kley]

Doubtful that one mention of the work or keyword phrase is having that much of an effect. Ecommerce store frequently have a higher keyword density, and I think Google can tell the difference. We have done work for multiple ecom clients, in which the competition would stuff the living daylights out of the meta and on page and still rank very high. Not saying its a great idea, just noting an observation.

As to your situation, I wouldn't bother with changing it. I would instead look at your on-page keyword density to avoid it getting too high.

Here, use this: http://goo.gl/cdPni2

[yatesandcojewelers]

Hi Matt,

Thanks so much for the great feedback!  Question on adding more content to this page ( bit.ly/1pYyrUl ) :  If we add a few more sentences of valuable content, like facts, or benefits of wearing a titanium ring, and place this in the caption area it will push down the sub categories.  Won't that (possibly) lower conversion rates?

What about adding the content to bottom of page?

Thanks for the recommendation for ScreamingFrog.  I'm downloading it now!

[yatesandcojewelers]

Hi Ashley,

Thanks for your help!  I really appreciate it.  I like your idea of changing the image to an html so we can get the keywords in an h1 tag.  I didn't think about that.

I love moz because of you guys!

[yatesandcojewelers]

Hi David,

Wow, every person who replied has helped me greatly.  Thank you!

That tool link you sent me was great.  I am using that as we speak.  I like the Similar Page Checker tool you have.  Question - at what % threshold would you think about consolidating or deleting a similar page?  I have located 2 sets of pages thus far that are very similar.

We initially created them to go after similar variations of a keyword.  Ie, "mens-titanium-rings" and "mens-titanium-wedding-bands".  But the products are identical.  That set of pages has a 54% similarity.  Would you ditch one of them?  I'm not sure where the threshold should be.

Thanks again!