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For a magazine not published in two years i can only say wow. I would not 301 given this data (yes, more info could change that, but I doubt it). I would look to do two things: Discover where the traffic is coming from and why and see if there is a way to captitalize on it or improve it. Then, I would institute a good linking strategy going url to url as opposed to pushing all to home page of commercial site. Make sure the anchor text is good, links come from content above the fold where possible (Don't do footer, sidebar links out of convenience, take the time). I would do around 30 to 40 links per month just because I like a slower approach and the ability to change my approach based on new info. For a good primer on anchor text, Here is a Whiteboard on anchor text from Rand Fishkin  Hope this helps you out, would love to be posted as you watch it, even if just by PM. What I do on projects like these is get a baseline using campaigns and then evaluate it weekly or monthly as I add. For a total site 301 url to url, I watch both sites and graph the result so that we learn from it. If you are up to it, and you take a road similar or somewhat different and keep all your results, you could write a blog by simply stating the question, the answers, what you did, and then the results over time. In three or four months, you would have a great piece. Best to you.

Hi Alan, It's not really about converting money with these articles, it's about having good content on our own company blog, which we can use for SEO purposes, email marketing and so on... Initially I was thinking that i could backlink from this website with all these articles into the commercial website, although how much value would this website give the commercial website having hundreds of different backlinks to different product pages throughout the website? Kind Regards

This is correct. 301s are done all the time, and it's the way to tell the search engines the new location for the content.

I think Alan already gave an answer to this. Moving content to commercial site will make it stronger at the cost of weakening non-commercial site. If you are planning to focus all your effort on commercial site, it sounds like a good ideas. On other hand if your non-commercial website is important to you as well you might one to reconsider it. Kind regards Bojan

I think it is. Crawlers might understand data-vocabulary, but if they're not committed to using it when creating search results, you might miss out on things like Google's new product search info panels. Google's actually still using a number of different microdata formats right now, but kind of as a means of a fallback method, so it could be phased out in the future (for example, we all know Open Graph is Facebook's gig) Schema.org is the only one which the big three search companies have all pledged to support in the future, so any new features that improve search results are likely to happen first to schema.org

I agree. Looks like we are all on the same page. However, again depending on the link profile of the client, I wouldn't do 1 style of links only. I would suggest doing all kinds of links, follow, nofollow, directory links, guest blog posts, press releases, donations scattered all over the web over a period of time. As long as they are all related links, they all add up. Plus you don't want competition to see which links helped you. A natural link profile will have all kinds of links, not just mostly directory links or mostly comment spam and so on. I would suggest not overdoing any 1 style of links. That does not look natural in the SERPS.

I'm not sure I see much value to either users or search engines in content that is 60% the same as an existing product page. I would also be worried that such an article would undermine the product page and cannibalise your important keywords. Is the article targeting any specific keywords or niche? It's had to repond without seeing the product page or the article, but can the article be reworded to be less about the product and more about the prospects needs/problems and the benefits of your product and then link to the product page for all the nitty-gritty details. I don't see much value just repeating the content. The article doesn't exist in isolation does it?

It is my understanding, and I'm sure I'll be corrected if wrong.. Google does not play favorites in their algorithm for ranking TLD's (Top Level Domains). Here is a link to a Matt Cutt's (Google SEO guy) Video addressing a very similar issue with .com vs .co.uk

I tried to find the other question cause i know this one has been asked before, but I think the "Good Answer" response was something like... Google Never used these tags, some others did, but Googlebot has never, and having them these days just adds more code ---  that means less code that really needs to be seen by the engines will be seen since they only crawl a certain amount of data on your site, per crawl. And I know that a few lines of code is really negligible when it comes to site load speed and maybe even crawl amount, but removing superfluous code on your site is always a best practice in my opinion. And this code would definitely qualify as superfluous code in my opinion Shane UPDATE** Found it and the answer was staff endorsed http://www.seomoz.org/q/revisit-after-metatag-why-use-it

Hi Gary, If the two pages are identical (or close to identical), you could add a canonical link element to one of them as an alternative. Just choose the one that you wish to be seen as the preferred page and add the code in the HEAD of the other to identify it. Here is an example of the code you might use to identify your new page as the preferred page: Hope that helps, Sha

I just want to publicly say that we're really trying to do a better job of endorsing answers in Public Q&A. The amount of activity since we relaunched Q&A has been beyond our wildest expectations (short-term, at least), and we really do appreciate the time our community members have spent answering each other's questions and sharing their experiences.

Hi thanks for the quick reply. The new pages will have unique content written for these pages for SEO purposes, that's one of the reasons I am doing this, however with the example.com/products page having a high PR, i thought it would be best taking advantage of this and using a 301, however after thinking about it a bit more, I think i actually might keep this page plus add the other product pages to help the keywords SERPs

Hi Gary You'll find an excellent Link Analysis Guide at http://seomoz.zendesk.com/entries/20036956-link-analysis It highlights all the important elements to analyze, such as Followed Linking Root Domains and Page Authority. Really worthwhile working through it in conjunction with the available tools in your Pro account.  Focus on your own sites' strengths and weaknesses and how you can improve it in various ways, a competitor analysis will give you some ideas for links and such like, though the real effective work is focusing on your own site first and foremost. Hope that helps, Regards Simon

It does matter where. The higher in content is considered by most to be better than lower. I use the example of first paragraph better than second better than third...

Just a follow up to my previous post - I ended up submitting 4 of these to HARO.  Contrary to what I said previously, I submitted direct to other press sources, not through HARO, so I only ended up submitting 4 to HARO.  Anyway, I got 2 published.  It took a week or so before they went through, but I got my company and photo listed along with a link. So I think it takes some work to come up with quality information and send it out, but at a 50% (with limited statistics) conversion rate, I'm definitely going to continue using it. Good luck all!

Technically it is okay as long as you are TARGETING Ireland. If there is no reason to have an .ie content wise, if everything is exactly the same, it might not be worth it to you. The .co.uk is already set up and has links, doing the same for the same content on another domain is a lot of work. And the .co.uk is so close that it'll probably out rank it for some time because the content is exactly the same. So if you do this, take the time to focus the site to the Irish. You might not change all the content, but if it doesn't need to be changed at all, you might just focus your efforts on the .co.uk site.

We've implemented rich snippets for a bunch of our retailer pages and they are showing up for about half of them. Is this Google just decided which SERPs to show the snippets for and which not to or is it something more?

Ryan your analogy is fantastic. I totally understand this now and it really makes sense to do it this way. Thanks for being patient with me Again thanks all for your feedback on this. Kind Regards

Paste snippets of the new content in Google's search box with " " in between and see if you get any matching content?

Agreed with Vistage. If it's a balance of time (and regardless) I'd definitely try to focus on the stronger blogs your guest posting on. But yes, great to have more links from some strong blogs, and just more exposure to their visitors.