I think you have a PDF and all you want to do is to promote the website within the targeted audience and get down downloads for the ebook. More downloads means more email subscriptions and this you will use further for promotional emails.
To be honest, If I will be at your place i would have plan the promotion even before the content, but now when you have done this here is the recommended action plan you can follow!
Decide Clear goals:
This will help you identify that your overall promotional plan is getting any success or not. Try to make few clear, measurable goals from the promotional plan. With the ebook you should consider the following goals as important
- Specific number of email subscription.
- Specific number of links you will get on an ebook
- How much quality traffic i should receive
- Specific number of leads for my business.
- Number of tiwtter followers should increase
- Number of facebook followers should increase to a certain extent.
Once the goals are decided now it’s a time for a promotional plan and to achieve each part of the goal you should promote accordingly. Like for example for Facebook and twitter you can invite the people and pass them a book upon a tweet or a facebook like...
Blogger Outreach is also a good idea, you can also try Press Release... as this is a guide, contacting institutes and schools that offer related course can also be of great help...
This is a creative game to think, scale under your budget and do it...