Hi John,
Here are a few reasons why you got a "0 percent link acquisition rate":
- The email pitches are all self-promotional (doesn't add any value to the recipients). You may want to try sending an email and just simply describing your content, then ask the target if he wants to see the page. Give him the link (if the content is uniquely useful, he will not hesitate to link to you).
- The potential linker is not interested to your content (you need to qualify your list of link prospects before sending emails to them). Make sure that the people you want to reach out to are interested to see, share and even link to your content.
- No pre-engagement activities. Tap into the radars of your target linkers first. Comment on their latest blog posts (with value-added insights) and subscribe to their email lists. This way you can increase the odds of getting a link from the prospect since you're not a stranger anymore to him/her. Check out this resource for more tips.
Happy linking!
