Welcome to the Q&A Forum

I am not sure of the kw you want to rank for, but the on page optimization on the second page is much better than the first, while the layout of the first page is way better than the layout of the second page.

According to Moz (the fancy Moz Toolbar) these pages are very similar. A test you can do is to swap the Meta Data on the two pages, wait about 2 weeks to make sure they get crawled and then see what happens.

You can also optimize your internal links a little to put more juice to the page you want to rank. Depending on the keyword, this can help. How old are these two URLs? The difference could just be the age.

If you intend to permanently get rid of that second page, you can redirect it and the added juice might push the second page up to where you want it. However, if both of these pages serve a purpose somewhere I would not do that.

Haha! Turns out the error was in the page text in the site content in Volusion. Thanks to our awesome SEO consultant we were able to get this straightened out yesterday. Whew!

If you can still see the links in GWT, then they are still connected to your site. Use Open Site Explorer to verify that. The blogs are good, however if the content is lacking on the other pages of the site that won't help them rank for keywords. Do you have any internal links from your blog to the other pages on the site?

The way that Penguin works is that after you have been hit by the update, your "black cloud" effect on rankings aren't removed or reevaluated until the next update.

Two things could have happened here, the first being that others who were slapped with a penalty have seen improved rankings after the update , significant enough to knock you out of your rankings. The second being that your link profile is still lacking, so while you didn't receive a penalty, you still were negatively effected by this update.

Here are the steps that I would take;

Run your site through Webmaster Tools to make sure that you know all of the links to your site, and evaluate them for quality.

Use Open Site Explorer to evaluate the link profile of the websites that are outranking you right now. Do a competitive analysis to see if there might be some growth opportunities for your link profile. Freshness is important. If you haven't added any links in awhile that could be a problem.

Do a checkup on the content on your site. With a recent Panda update starting to effect a lot of sites it could be that Penguin isn't the culprit in your case. It could be that people seeing a ranking boost from the Panda update are outranking you because they have more quality content AND an better link profile.

Content and Linking, some would say, are the two equally most important parts of SEO. That means one can't be successful without the other. That is part of why guest blogging and featured reviews are a favorite link strategy. Write content that others want to link to. That is the simplest, most effective linking strategy I can think of.

Nothing will positively effect this issue more than updating the content and giving the searchers solid, informative, unique content to read.

One way to do that might be to aggregate some reviews for these individual shows, give a short, unique bio of the performers, or rate the venues. 500-800 words of unique content will go a long way in this case.

Something else to work on would be the amount of internal links back and forth. When links are all robot sees, that becomes your duplicate content issue too. You can't do too much about that in this case. Most of the links come from the nav bars, so, the way to counter it would be again, adding great content.

The two most recent updates, Panda and Penguin rolled out fairly close together so it is a little difficult to say for sure which one you might have been affected by.

First, if you content is unique, informative, and trustworthy you should have made it through Panda.

If the link profile is spammy and full of low quality, paid for links, it is very possible that Penguin had some affect on your rankings. The way that Penguin works, it is also possible that competing websites that were previously affected have now had the negative ranking affects lifted and have just beaten out your clients rankings because they have better SEO practice. It is possible to suffer from the Penguin update without receiving a penalty directly from Google.

Unfortunately, if Penguin is to blame, you won't see a full recovery until the next update. My advice is to review the content on the site, make sure it is unique, authoritative and trustworthy. Spend some time analyzing the link profile and get rid of anything that is spammy.

The quantity of links isn't as important as the quality of those links. If there are several links to and from low quality websites it is only a matter of time before your competitors get smacked with an algo update. Sure, blog back links take time to build, but they also appear natural, and more importantly, related to the content on your site. That means that theoretically they are good for searchers. This is the best strategy.

Link building should really consist of high authority directory listings, competitive link analysis, branded comment backlinks, social bookmarking, and guest blogging. You should never allow more than 10% of your existing link profile to be added at a time. Doing any more than 10% looks unnatural, and unnatural link building is not the way to go.  Buying links is kind of an SEO death wish.

Duplicate content is duplicate content whether you cite the original author or not. I would immediately reconsider your blogger's approach.

Depending on the citation they are using, they are actually creating backlinks from your site to the original source. That can help them, but, link juice doesn't work both ways.

All of your content should be unique, expertly written, trustworthy and authoritative. You want to sound like an expert in your field, not duplicate someone else's expert opinions. Content is king, and duplicate content will definitely effect your SEO rankings.

You have to through the disavow process on that link.

These days, content is king. It looks like there are a lot of similar internal links in the source code of these pages. When you have thin/or no content, your internal link profile stands out a lot more.

What helped me overcome this for my company is focusing on aggregating customer reviews and having my customer service team generate unique product descriptions. Social media was great for reviews. We offered small coupons at first, and now our customers want to send reviews. Unique product descriptions might be tough for clothes, but, it isn't impossible.

Having a ridiculously duplicated internal link profile and no content is almost as detrimental to your organic rankings as a spammy external linking profile. You want to look like an eCommerce site and not an online catalog.

If I understand your post correctly you are trying to figure out the best way to optimize your alt tags for different versions of the same image. Alt tags should really focus on the keywords you are targeting on a page. I can give you an example from my site:

Product - Generac 6244 20kW Guardian Series Home Standby Generator with Aluminum Enclosure and 200a Transfer Switch (That is a mouthful)

Keyword - Generac 6244

URL - apelectric.com/generac-6244-20kw-guardian

Title Tag - Generac 6244 | 20kW Guardian Generator | Generac Generators

Image Alt Tag - Generac 6244 20kW Guardian Series Generator

Meta Description - The Generac 6244 has been our customers go to 20kW home standby generator. This unit is in stock and ready to ship same or next day for FREE. Call us today for more information, 123-456-7891

The image alt tag should reinforce your targeted keyword and include a shorter description than your description. Focusing on putting the most important part of the product first, then a secondary description and perhaps then a size. You don't want to have several of the same alt tags on one product, but sometimes this is unavoidable. I would say break the more specific description up between the numerous pictures. In my example I would do something like this:

1 - Generac 6244 20kW Generator

2 - Generac 6244 Guardian Series

3- Generac 6244 Home Standby Generator.

The alt tags are a good place to reinforce your keyterms and let the engines know the whole page is really centered around that specific product. It is also how Google Images display certain pictures, they use the alt tags.

My personal opinion would be to link your Google Business page to the home page of your site and then the corresponding location pages to their respective pages on your site. There is no such thing as too many links from Google to your site.

It generally looks a lot better the the engines if everything you do ties together and does so appropriately. I don't think it's the best idea to take a general page and point that to specific locations if each location has a corresponding Google page.

I started working with about 800+ 404 errors in September after we migrated our site to Volusion 13. There is a recurring 404 error that I can't trace inside of our source code or in our Sitemap. I don't know what is causing this error so I have no way of knowing how to fix it. Tech support at Volusion has been less than helpful so any feed back would be appreciated.

| http://www.apelectric.com/Generac-6438-Guardian-Series-11kW-p/{1} |

The error is seemingly starting with the product code. The addendum at the end of the URL "p/" should be followed by the product code. In this example, 6438. Instead, the code is being automatically populated with %7B1%7D

Has anyone else this issue with Volusion or does this look familiar across any other platform?

Google's Keyword Planner tool is pretty advanced. I like that a lot. It will give you the competition of the word and the monthly local and global searches.

I have only ever been able to find out when Moz crawled the site by finding the information in the crawl report. If a crawl report was generated then the information should be on the report. If you can't see it on the site, download the CSV file and it will appear within the first 5 rows of the spreadsheet.

If no crawl report was generated and you have a campaign set up, the information will also be within the campaign inside of Moz Pro.