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This is article from year of 2011 and today things are different.
Today you have Google MyBusiness where you can manage all your locations. And there is "insights" where you can see performance of this location individually and clicks to your site. Also clicks for driving directions, click to phone, etc.
But if you wish you also can tag url to minimize spending time going back and forth in MyBusiness and Analytics.
Just as Russ says - many things may happen. I will add few more:
I wrote few things that need to be seen. I can wrote even longer but sometime there are even outside of SEO events. Imagine that you're auditing something as "Rover cars" and there is sudden drop... because company is now defunct. You also can be hit from negative campaign, rumors, etc. As you can see it isn't hard to explain what's happening without know this customer, it's niche, competitors and social networks.
You have few more things to do:
change redirect from 302 to 301 between HTTP and HTTPS sites
you need to verify in SearchConsole HTTPS site too and then do "change of address". Change of address can be used also if you switch protocols.
you need to change in your pages - canonical, assets, images so everything to point to HTTPS pages/elements. Also internal linking should be only to HTTPS pages. I check 2-3 pages of your site and they're still pointing to HTTP. This give bots wrong signal.
setup HSTS header. This will prevent browsers/bots to visit anymore HTTP site for one year:
Header always set Strict-Transport-Security "max-age=63072000; includeSubdomains; preload" put this in .htaccess
about errors.txt I think that it's much better if you enable indexing at all. Here is example of mine site:
User-agent: *
Disallow:
Sitemap: http://peter.nikolow.me/sitemap_index.xml
as you can see i enable bot to crawl everything within WordPress folders.
Current you make half moving to HTTPS and this sent to bots wrong signals because site isn't moved proper. Fix everything to avoid wasting of crawling budget.
You need 3 things for images SEO:
If some isn't proper images SEO is hard. If you're in doubt please see Moz special WBF about this:
https://moz.com/blog/image-seo-basics-whiteboard-friday
You should be concerned IF scrapper rank higher than your own site.
Meanwhile send report to Google here:
https://docs.google.com/forms/d/14CP_1An9rWKjJ8ZXqxg1gwVt44qTDxHPnXEa_ZGbHBc/viewform?formkey=dGM4TXhIOFd3c1hZR2NHUDN1NmllU0E6MQ&ndplr=1
Sending report didn't guarantee that scrapper will be removed from SERP. If you have copyright infringement send reports too:
https://www.google.com/webmasters/tools/spamreport?hl=en&pli=1
Just as Dirk says you can use Analytics. But... dependent on GA version (classic/universal) you can add this in tracking code:
_gaq.push(['_setSampleRate', '100']);
_gaq.push(['_setSiteSpeedSampleRate', 100]);
and for UA code is:
ga('create', 'UA-XXXX-Y', {'sampleRate': 100});
Please note - for classic you can put code after initialization and before track page view. For UA you need to change way of initialization to include this sampleRate. Then you can go in GA -> Behavior -> SiteSpeed and will get speed data for about 100% of visits.
Later - use PageSpeed Insights to track speed of pages. If you're in WordPress you can use plugin:
http://mattkeys.me/products/google-pagespeed-insights/
and check score of all pages/posts. There is free version, just scroll to bottom.
After you can use Pingdom Tools, GTMetrix and WebPageTest to see how your site is loading on different geolocations, browsers and connection speed. All of tools give some scores and suggest improvements, just follow their suggestions for better performance.
And if you are willing to get even higher speed improvements you need to read least two books:
Ilya Grigorik - High Performance Browser Network; http://shop.oreilly.com/product/0636920028048.do you can read it for free http://chimera.labs.oreilly.com/books/1230000000545
Lara Callender Hogan - Designing for Performance;http://shop.oreilly.com/product/0636920033578.do you can read it for free here http://larahogan.me/design/
So both books are amazing and completing each other. First explaining server performance, network performance, some specific improvements about browser core, etc. Second book is explaining how to clean up actual site for better performance - minimizing and cleaning CSS, selecting best images, JS improvements, HTML tricks, etc.
After you reading that books and using tools you can optimize site slashing minimum 50% of it's footprint.
Maybe your hosting also include certificate for your site and support secure connection too. But since you didn't enable this visitors may get other site (yeah, that's right!) and also invalid certificate (because certificate mismatch with domain).
Isn't great situation, but you can check your site with https:// and disable it on your hosting control panel.
Not only metadata is in French - whole homepage is in French!:
http://webcache.googleusercontent.com/search?q=cache:Acm7RY_EpzEJ:www.revolveclothing.com/&hl=en&gl=bg&strip=1&vwsrc=0
Seems that bot index this content in French. You need to go in SearchConsole and reindex this page and put to index.
I just check and see that http is 301 to https. But https works.
Can you mail this issue to help@moz.com?
Well there are many ways to hide something in content. But why you hiding it since user can't see it? Isn't better to make this in
You also can check for HTTP header results for crawling too:
https://developers.google.com/webmasters/control-crawl-index/docs/robots_meta_tag
Also you can use some of Google services for this. Specially PageSpeed API:
https://developers.google.com/speed/docs/insights/v2/reference/
Once you call this API it return JSON with list of blocked resources. It's little bit slower but i found that this is safe. Some hostings have IDS (intruder detection systems) and when some crawl them little bit aggressive they block whole IP or IP range. I know few cases when site is OK to be seen from users, but blocked from Google IP. Webmasters wasn't happy when they discover this. They call hosting few times and got "there isn't issues from our side, we didn't block anything". And 6 hours later they get "seems that another department was blocked this server for few specific IPs".
About checking for logged/nonloged users. You can use StructuredData Testing Tool. Also one call to get JSON with full HTTP response and then compare it with your result.
Sitemap is little bit tricky. There isn't free tool that make sitemaps with desktop/mobile annotations. That's why you need to talk with CMS authors and they to make plugin for it. Or outsource to 3rd party.
Same is with desktop/mobile linking. It's much better if they make this change.
You can't add two meta descriptions and there isn't workaround. Seems as CMS limitation.
BUT! There is something much more scary - you have lot of duplicate content because you have two versions of each page. You can fix it with adding on mobile version canonical to the desktop version. And you must put rel="alternate" media="only screen and (max-width: 640px)" on desktop with link to mobile version. Everything is described very clear here:
https://developers.google.com/webmasters/mobile-sites/mobile-seo/separate-urls
I just browse via Google.IT for "vangogh" and you're on N:2 spot after Italian Wikipedia article. I strongly recommend you to create account in SearchConsole and verify your site. There you can see in SearchTraffic exactly what position you get in SERP results.
Now answer for browsers - modern search engines return SERP pages optimized for specific browsers. That's why it's possible browser X to see some results, browser Y to get other results. There is no way to escape this unless you change "user-agent" string in browser with some plugin. Some engines are even going further that return personalized results based on IP, previous searches from this IP, previous searches from this account, previous clicks on SERP, etc.
The only way to get right position is with SearchConsole or special tracking tools as Moz RankTracker. And there you can see "average position".
Yes, there are 4 Schema.org objects:
https://schema.org/SubscribeAction
https://schema.org/RegisterAction
https://schema.org/JoinAction
https://schema.org/FollowAction
There is only one issue - on all of them there is "agent" that we're talking about. Like "John join ACME", "John registered to ACME", etc. And without agent codes can be verified w/o issues but look meaningless "join ACME", "registered to ACME", etc.
I also try to implement Join/Subscribe/Register as SiteLink:
https://developers.google.com/structured-data/slsb-overview
but can't pass validation because "query-input". If exist it's unknown for subscribing, if i delete it it's missing and required. So consider both ways as broken currently.
Anyway - you can markup emails:
https://moz.com/blog/markup-for-emails
and make them little bit actionable.
TL;DR - word count of WHAT?
Different tools have different metrics. Let's bust myth of HTML wordcounts!
So first open both pages and view their sources. Key have 9575 lines and Wickes is just 1854. Seems that one of page is little bit large. Let's try this with tool:
http://www.seoreviewtools.com/bulk-web-page-word-count-checker/
just paste both links, solve captcha and push button. And you will see that Key is with more keywords. Now let's try with tool #2:
http://textmechanic.com/text-tools/basic-text-tools/count-characters-words-lines/
just go in Key (not in page source, just view page in browser), select all, copy, go in tool #2 and paste. Make same check with Wickes.
Why this happens? Because different methodology of calculation. First tool go in HTML and grab everything in as words for calculation with stripped HTML tags, special symbols, etc. He show us number X and we are agreed that this IS correct number. In second tool you paste (BTW - you can make same calculation with Word, just go in Paste Special and paste as TEXT ONLY!) everything what user see and he show you correct number of words like Y.
So due different methodology why X is different than Y? Because you may have some ajax code, invisible layouts, and/or other HTML mess. For example in Key site i can clearly see DIV with display:none with heavy content. And this happens 61 times!
Now i hope that this give you answer why X and Y are different and both are correct at same time. Because counting methodology is different.
Links is "All links to this page including internal, external, followed, and nofollowed".
It's same number as if drop this URL into OSE where it's count as "Total Links"
One of best GA course is Annie Cushing:
http://www.annielytics.com/annielytics-dashboard-course/
You also can see official GA Academy videos:
https://analyticsacademy.withgoogle.com/explorer
or their YouTube channel:
http://www.youtube.com/googleanalytics
You also can read few books from:
You can learn more from them. Almost all of authors i wrote here share tips and tricks in their blogs or in social media too. It's good to follow them.
Redirect 301 /registerlogin-2/ http://everlastingchanges.com/registerlogin-3/
But please - remove "scheduling" from main homepage that doesn't exist anymore.