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Thanks for the clarification Peter - appreciated! Luke

You're right to be scared! Earn backlinks via quality content and clever PR instead.

RE: News releases... http://searchengineland.com/google-links-in-a-press-release-should-be-nofollowed-like-advertisements-168339

Thanks Peter - I'm used to seeing .html and .xml sitemaps but not .php - do you know whether a .php sitemap is a problem in any way?

Thanks SErOb - good advice!

Hello Mozzers, I often seem to work on websites with several types of sitemaps - e.g. an html sitemap - an xml sitemap - almost always with identical structure and content. Does anybody know the thinking behind this?

Currently looking at site with php and xml sitemap sitting alongside one another. I'm guessing one is for site users to read (and also to aid indexing) and the other for search engines, to further aid indexing.

Does Google have any preferences? Is there anything you should be wary of re: Google, if there are multiple sitemaps?

Hello,

I am having real problems with Moz tools.

I can log in to Moz analytics (crawl diagnostics) and analyse one site and I get 2 [internal] duplicate page errors

Yet when I enter via pro.moz.com (crawl diagnostics) I am finding over 100 duplicate page content warnings?

Any idea why this is happening?

Thanks for feedback EGOL and Oleg - can't see there's a problem myself, though I haven't carried out any testing - I remember Rand debated this very issue a few years back.

Hi Mozzers - was just wondering whether matching H1 and Title tags are still OK, or whether there's an over optimization risk if they exact match?

You might find this useful: http://searchengineland.com/what-everybody-missed-about-hummingbird1-176031

Hi Mozzers - I'm just looking at a site which has been damaged by a very poor site migration.

Basically, the old URLs were 301'd to a page on the new website (not a 404) telling everyone the page no longer existed.

They did not 301 old pages to equivalent new pages. So I just checked Google WMT and saw 1,000 crawl errors - basically the old URLs.

This migration was done back in February, since when traffic to the website has never recovered. Should I fix this now? Is it worth implementing the correct 301s now, after such a timelapse?

I've heard lots of people suggest that woocommerce is a great e-commerce platform to work with from an SEO perspective - is that the case in your opinion?

Hi Ruben, This is pretty useful (and don't miss the comments at the bottom!): http://boagworld.com/mobile-web/separate-mobile-site-vs-responsive-design/ - I kind of agree with Nielsen - a separate mobile site can be more bespoke and therefore delivers better UX. That said, if you get the right responsive developer on the project (pm me if you want any recommendations - I have worked with one of Europe's best responsive developers and have heard great things about an agency down in Texas too), things can work out very well indeed.

(PS - this was interesting too: http://mobile.smashingmagazine.com/2012/08/22/separate-mobile-responsive-website-presidential-smackdown/)

If a client is employing me to remove poorest backlinks identified at audit stage, I usually make 3/4 approaches to webmasters first, and see how that goes - and usually manage to take down the majority of spammy backlinks that way.

Hello Mozzers. I've just been looking at a site with capitals in the URL - capitals are used in the product descriptions, so you'll have a URL structure like this: www.company.com/directory1/Double-Beds-Luxury  (such URLs do not work if I lower the case of the capitals).

There are 50,000 such products on the site. Clearly one drawback is potential customers might type in, or link to, the lower case of the URL and get a "not found" result (though the urls are relatively long so not that likely I'm thinking). Are there any additional drawbacks with the use of capitals outlined here?

Thanks Amelia

Thanks Gary - good to know - much appreciated, Luke

Thanks CommercePundit - yes, this site needs a great deal of work, that's for sure.

Thanks for useful feedback EGOL - yes I'm on to advising on content (or lack of!) next (gulp!).

Hello Mozzers, just looked at a website and just about every product page (there are hundreds - yikes!) is duplicated like this at end of each url (see below). Surely this is a serious case of duplicate content? Any idea why a web developer would do this? Thanks in advance! Luke

prod=company-081
prod=company-081&cat=2

This is pretty useful: http://searchenginewatch.com/article/2154469/How-to-Write-Title-Tags-For-Search-Engine-Optimization