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What percentage of page content would be duplicate?

I am asking because I remember seeing a video of our spiritual guide Matt Cutts addressing that, and he said at google they do understand content sometimes is quoted, cited, etc... And it all depends on how much text is duplicated when you quote, cite...

But unfortunately he was not saying how much is too much.

I don't think it's all that odd. In fact I think google is doing a good job at trying to match what the user is looking for.

If I search for "leith honda" I am much probably looking for someone named leith related to “honda”, and if you look at the source html of the serp result for your business you will see you have put "leith honda" in a lot of places, image alt, href titles, page body... Google guess that “leith honda” is a better title, when compared to the meta-title of that page, sounds appropriate.

On the other hand when searching for “honda dealer in raleigh” the meta-title, which does contain the three keyword honda+dealer+raleigh sounds just right for what the user may be searching with that query.

Google takes your meta-title as a mere suggestion, it usually show the proposed meta-title as “the” title in SERP but you have no guarantee.

If google finds your title is too short, over-used, poorly written, stuffed with keywords, or inadequate for the page content / searched query will sometimes create its own title.

Ok, so, the case studies cited in the article you linked:

Naked pizza (http://www.squaremartinimedia.com/twitter-business-case-study-naked-pizza/)

The only numbers they mention are these:

So what is the ROI for Naked Pizza using twitter?  Well the company’s first twitter only promotion on April 23 resulted in 15% of total sales, with 90% of those being NEW CUSTOMERS!  On May 29 twitter set a store sales record with the bulk of the traffic coming directly from twitter.  How much?  68.60% of the total sales came from customers who stated “I’m calling from twitter”!

15% of total sales from twitter on April 23, total? counting brick&mortar sales as well? It doesn't tell how many twitter followers they have, what was the cost to collect those followers, they are not saying what is the CPA, the CR, they are not giving any metric to value if it was a real success or not.

In the same article when it talks about Dell case study is not linking to any real case study, but I did some google to search for one and I found this other article: http://www.informationweek.com/desktop/dell-makes-$3-million-from-twitter-related-sales/d/d-id/1080465?

It's rather old; it's state the big success of Dell have been 3 million USD revenue attributed to Twitter, from 2007 to 2009, with a total of 600.000 followers. I have no idea what is Dell average order value, let's assume it's 500 USD, it means a CR of 1% which is not all that bad, but we don't know the cost of generating those 600.000 followers.

Also when they refer to Whole Food case (http://www.socialmediaexaminer.com/reaching-millions-with-twitter-the-whole-foods-story/) they do not mention any CR or CPA or figure, Whole Food is saying they use Twitter and Facebook for customer care, they get in touch with customers, which is reasonable, but no sales. They got 1.7 million followers, which is an astonishing number, but they are a beloved brand, it's not hard to imagine they attract a lot of existing customers.

I still wish I could find someone with some figures showing a real success story.

According to testing described here: http://moz.com/blog/7-empowering-mozcon-presentations

Some link value is, surprisingly, retained even after the link is removed.

Matt Cutts on dash vs underscore: https://www.youtube.com/watch?v=AQcSFsQyct8

As far as I know this is still the industry standard to evaluate keyword traffic volume: http://moz.com/blog/keyword-volume-tools

Google trends can tell you if a keyword is searched more than another and give you a rough estimate of how much more, but I don't think it's a reliable source for estimating keyword traffic volume. If you try to do the math, checking one keyword volume in Google Keyword planner, checking the 1:N ration in Trends, and multiplying... You often find odd numbers.

You may check http://semrush.com which does also provide traffic volume estimation for keywords in their reports. I am sure there are other tools out there trying to figure out traffic volume as well, but the accuracy of those tools is disputed.

What is in the “mind” of google algorithm no one knows. But... If they dilute juice for links from the same ip, I guess they don't value links from subdomains of the same root domain as much as links from different domains, which is probably why MOZ and everyone else always value “root domain” links.

My understanding is OSE relay on a db which is updated on a monthly basis. Last update was October 29, if you moved after October 29 I guess you will have to wait till November 25 to see any change in OSE.

http://moz.com/products/api/updates

Keep in mind internal linking doesn't bring much value these days, generating backlinks for those keywords would be much more valuable.

Or you can try to rank for these different keywords using different landing pages, on-page optimized for those keywords.

Mhhh, to google these three domains are totally different entities, so if you have the same content on each page for sure it would be counted as duplicate content. But I can see you do have a 301 redirect to the canonical www, so you should not face that problem.

But you are talking about duplicate title only... In the report, when you see a duplicate title, it should also tell you (in a different column) which other pages are sharing the same title, what is it listing? I would check the redirect for those specific pages.

Strongly agree with Monica pointing you versus Google Webmaster Tools, at the end of the day if the link is not there google is ignoring it, thus the value for your SERP ranking is most likely 0.

Yet, other tools you may check if you want to track all inbound links are https://ahrefs.com, https://majestic.com/, http://www.semrush.com

If you are starting from zero I would go HTTPS.

Are you sure the UX for mobile visitors is good? I am not asking if it works from mobile or if you can successfully navigate, I am wondering if the UX is good or annoying.

Ours dropped 5 points. We moved from http to https in the meanwhile, I don't know if that is related.

You can search for blogs/sites with tools like feedly.com and check Domain Authority with opensiteexplorer.org, yes it's a irritating labour intensive manual work.

I understand you point and it's also my main doubt, is it natural or not? And... Will google algorithm find it “natural” or not? Which is not necessarily the same thing.

I fact, from my personal perspective if I write an article which talks about a specific product, I find a link to that product page with additional info quite natural, linking to the home and expecting the reader to search for the product to read the additional info doesn't sound natural.

But so far these deeplinks didn't move the needle in term of ranking for those product pages, so I assume google algorithm doesn't find them “natural”.

Has anyone a similar experience to report?

I had already read Robert answer.

I was not referring to directories submission.

I was wondering why is a tricky line to deep link in general. We have  back link campaign in place, but doesn't involve directories. We publish a guest post a week on blogs and sites with at least Page Rank 2 and Domain Authority 25, we always post 500/1500 words articles related to our business and we diversify the backlinks using deeplinking to product pages, category pages, according to the article content.

And I was wondering if there some cons about deep linking that way, or in general, or in which specific cases.

Keep in mind what works for others doesn't necessarily works for you, I guess you will have to run your own tests. The programmatically wording change worked for me to avoid duplication and improve ranking. I will stay tuned to hear what others have been testing.

I think your approach is wrong. You can't tweak the <title>for ranking and then change it for CTR, first because CTR is a factor in ranking too, maybe a little one, but the general consensus is that it counts; second because if you change it once you rank well tweaking it for CTR you risk of loosing ranking... <title> is one of the most powerful on-page factor... <a href="http://moz.com/search-ranking-factors">http://moz.com/search-ranking-factors</a></p> <p>So I strongly believe you should design it for both CTR and ranking from start.</p> <p>Since <title> is so critical for SEO I think you should test it: <a href="http://moz.com/blog/how-do-i-successfully-run-seo-tests-on-my-website-whiteboard-friday">http://moz.com/blog/how-do-i-successfully-run-seo-tests-on-my-website-whiteboard-friday</a></p> <p>I don't think there's much doubts the keywords you are willing to rank should be there, but you don't know how much is too much unless you test.</p> <p>To make an example your original question was "product name" + "brand name" or "product name" + "free shipping"</p> <p>For that business and for the analysis you already did on keywords how much important is "brand name" as a keyword? And a good ranking of the product page for that keyword is good, or it would be better to focus on different keywords for product page and leave the "brand name" for a brand page or category page?</p> <p>"Free shipping" is considered damn important for a website conversion rate, and have been for a while, so having it on the title could improve your serp CTR as well... But in what position? Maybe better to give your target keyword the best placement (the beginning of the title)... But remember title is chopped (read the link I posted in my previous answer <a href="http://moz.com/blog/new-title-tag-guidelines-preview-tool">http://moz.com/blog/new-title-tag-guidelines-preview-tool</a>), which means depending on the lenght of the product name you may have to dynamically change the title wording to accomodate everything you consider relevant.</p> <p>Last thing, looks at zappos and their home, categories, products... The always put the free shipping, but they adapt the title depending on the page.</p> <p>Last last, it's the title of the product pages, you want it to be different for every page, even when product names doesn't differ much, so you need to programmatically change the wording to avoid title duplication.</p> <p>But I am not that much of a SEO expert so take my advices with a grain of salt, and wait for others to support or bash my answer.</p></title>