Software to indicate search volumes/trends
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Is there any software that exists to help provide an indication of the search volumes or trends behind keywords?
Currently we use google trends for a YOY and WOW view for some select KW's but the reality is are search volumes are effected by 1,000's of KW's and trying to get an accurate view of overall trends and theme with our product sector is difficult.
I'm interested to find out if there is software which is an alternative to google trends or if there is 3rd party software available that lets us process google trends data in bulk?
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As far as I know this is still the industry standard to evaluate keyword traffic volume: http://moz.com/blog/keyword-volume-tools
Google trends can tell you if a keyword is searched more than another and give you a rough estimate of how much more, but I don't think it's a reliable source for estimating keyword traffic volume. If you try to do the math, checking one keyword volume in Google Keyword planner, checking the 1:N ration in Trends, and multiplying... You often find odd numbers.
You may check http://semrush.com which does also provide traffic volume estimation for keywords in their reports. I am sure there are other tools out there trying to figure out traffic volume as well, but the accuracy of those tools is disputed.
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Definitely check out our Keyword Difficulty tool.
It uses Bing's API to track keyword volume.When I've done this type of research, I've used a mix of metrics: keyword difficulty, Google trends, Adwords, etc., to figure out estimated volume.