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I would follow the advise from Roman, I tried to access the file via a few ways as well and it doesn't seem to be an issue to load it at all.

Hi Dan,

Are there any more insights into what the screenshot actually looks like when the resources aren't being loaded? I would, in addition, try to crawl the site/page with the GoogleBot User Agent and see for yourself what happens. In some cases it could be that your CDN or server is blocking requests that are often done, obviously, this shouldn't happen with Google but it wouldn't be the first time that I see GoogleBot being blocked by a server.

Martijn.

Correct, I would usually advise adding in a self-referencing canonical tag to make it easier for audits and search engines to understand what the actual content is on the page.

Hi James,

The right syntax is:

Sitemap: https://www.pkeducation.co.uk/post-sitemap.xml
Sitemap: https://www.pkeducation.co.uk/sitemap_index.xml

When you retry it should show up as working.

Martijn.

Hi Allie,

You would only have to add this to your homepage. From the other pages you can then reference this code within the Schema.org so it doesn't have to be included multiple times.

Martijn.

Hi Chuck,

I would also look into categorizing your URL parameters in this case: https://support.google.com/webmasters/answer/6080550?hl=en as this is inovlving both sorting and categorizing the data on the page it's a good solution to tell Google more about the intent that you have on this page.

Martijn.

What Jordan says, getting the Schema wrong is just unfortunate but it shouldn't hurt you.

Can only confirm this, are there even forums out there still where you can get links without a nofollow? Then I'll start spam... OK nevermind ;). It's dead.

It could be, it likely depends on if the important keywords are still part of the title. If they're not, then you might have a hard time ranking for it.

Hi,

I would mostly look into the site itself, from what you've mentioned here I don't think that the problem is in your sitemap but more on the side or React. Are you using server side or client side rendering for the pages in React? That usually can have a big impact on how Google is able to see the different pages and pick up on content (including meta tags).

Martijn.

Hi Roman,

Ok great, you're at least also of the opinion that bigger sites will need an actual implementation. I want to make sure to at least mention these articles too, to not give people the idea that they should all go ahead to implement it through GTM, as it's still not a recommended way to go:

• https://www.upbuild.io/blog/dont-use-gtm-for-structured-data/
• http://www.thesempost.com/google-dont-rely-google-tag-manager-structured-data/
• https://www.seroundtable.com/google-google-tag-manager-seo-24984.html (see the Tweets mentioned in this article, it's based on John Muellers reply to my Tweet about all the down sides of implementing GTM for structured data).

I would definitely use it as some of the metrics as long as the traffic is coming to certain pages that might have been pushed by the PR agency. Another metric that would be good to look at is the number of new links/domains that are linking with the anchor text that is your company name. I would expect most PR agencies to focus on company names.

Google Tag Manager? Which is not recommended by Google at all for structured data implementations?

Look into itemList in combination with Product Schema.org, what you could do here is make sure that the template in WordPress has this embedded in the code. So, in that case, you'll make sure that the content is marked up in the right way and you don't have to worry about it when you have content that is being deleted/updated/removed.

I would look into the advise from Nigel but also realize that Google is often tweaking and testing with the look and feel of the search results. Lately I've seen myself more of the classic links again but for a period I was only seeing the second screenshot with the links directly below the result.

Hi Steve,

Have they thought about using HREF Lang and opening up the other sites to be indexed. I feel like from what you're describing that that might be the way to go for them as it takes the advantage of localized content and experience but also makes sure that you wouldn't sacrifice the rankings for these keywords as it wouldn't necessarily require the use of a 301 redirect.

Martijn.

Look at the potential, are these URLs that you currently are receiving search traffic for. If that isn't the case I would hesitate on changing them as it's work that might not provide you with any benefit.

To answer your question: "Does anyone know if search console errors showing as follows are damaging to SERPS." - No, this would almost be impossible. The errors that you're mentioning are just two core pages of WordPress that cause some errors where the 400 error is actually supposed to happen as it's not a URL that is just accessible like this. It's a file that is being used to make AJAX requests.

The fact that this potentially coincides with a uplift/drop in rankings is probably caused by something else.

Sometimes the cached pages aren't the actual representation of the page that you're looking for as some of the assets can't be loaded. What I do is go into Google Search Console and try to Fetch as Google for the same page you just tried to look up as the cached version. Then check what the response is and if that matches, often it's not the case and the page will fetch just as you see it as a user. With some of the more modern techniques it's possible that the page wont' render correctly in a cached version versus the live version.

I agree with Nigel here, in the end it shouldn't matter what your site is built in. As long as your site has great user experience and is fast (which goes hand in hand) then the technology platform behind it shouldn't make a difference. In some cases it can help boost the experience but very few sites are able to do that.

I agree with Joseph, as you can also do the IP based redirect from all of the pages in that case.