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It really depends on four things:

a) what percentage of your all incoming links these links constitute?

b) do you have other links from other sources with varying anchor text, possibly with your brand as anchor text, etc.?

c) are these sites linking to you quality sites or spammy sites?

d) is your website well established, with a history of >1 year and stable traffic?

If you could provide these answers, I could provide a more specific recommendation.

Hi upick,

you can buy the domain and do a 301 redirect to your site. I've done it many times, and it is still surprisingly powerful method to quickly get the desired rankings, obviously if the domain you're 301-ing was powerful enough.

Hope it helps.

Hi,

it's very simple to achieve with site-wide links, for example in a sidebar or in a footer. It's quite possible that a single domain. This is exactly the case with at least one of the domains you provided, as far as I can tell after a quick look-up.

Generally, if a large site links to you with a link which is present on each page of that site (think blogroll), you can easily get thousands of links. However, their value will not be significantly stronger than a single link from the same site would hold.

Hope it helps.

Hi Sebastian,

actually, there's a very clean solution which is fully supported by Google - just use rel="next" and rel="prev" in your paginated links to indicate relationships between pages.

Here's a recent discussion of the best practices from Google itself, and here's another comment by Yoast (famous for his Wordpress SEO plugin).

Hope it helps.

Generally, there's is no benefit in using shortened urls. Quite to the contrary, you would be losing a lot of that linking power.

So, don't use shortened urls for link building.

And to answer your question more generally, it's always best strategy to build backlinks both to the homepage and to some inner pages, using varying anchor text.

Hope it helps.

Hi Sebastian,

well, straight from the source (Matt Cutts) - apparently, there's nothing particularly wrong with having multiple H1s, as long as you don't serious overdo it.

Hope it helps.

You have asked a very broad question, but nevertheless:

a) You should pick one page on your site that is optimized for each of your 4 keywords. It can be a homepage or an internal landing page.

b) Make sure that it is optimized for your keyword (i.e. it is included in the title tag, in h1 / h2  and in the content of your page.

c) If you pick competetive keywords ("buy laptop" is very competitve, if that's your target), you will have to build a lot of high quality incoming links to your pages optimized for your chosen keywords. You will need a mix of links with optimized anchor text (i.e. "buy laptop" as the anchor) and non-optimized, to make things look natural.

Hope it helps.

Hi,

a) I think you should read this excellent article first. It's written by Yoast, a highly-respected expert.

b) I've worked with this plugin and I can recommend it.

I hope you find this resources useful.

Regards,

Marcin

I would recommend that you have a closer look at Wordpress SEO plugin by Yoast

It is in my opinion currently the best SEO plugin for Wordpress available, and I've tried them all, on many sites.

With this plugin, you will be able to fix all of your issues:

a) URLs with or without "/" at the end - Go to SEO -> Permalinks -> activate "Enforce a trailing slash on all category and tag URL's"

b) You will be able to configure dynamic meta descriptions using SEO -> Titles. As they are generated dynamically, using placeholders which are replaced with actual content, you don't have to worry about updating your older posts.

If you have further questions, please feel free to ask.

Hi Cody,

if your content is good (it includes relevant keywords and phrases), and if you're using the most important tags properly (title, h1, h2 etc.), you should be fine.

One trick you can use to help with internal linking is to create a html sitemap of your site and link to it from the footer. The sitemap would include keyword reach links to the most important pages of your site (for example categories and subcategories).

Hope it helps.

There actually many tools which could do the job, both free and paid.

1. Xenu Link Sleuth - free, available at http://home.snafu.de/tilman/xenulink.html

2. Screaming Frog - free (limited)/paid, available at http://www.screamingfrog.co.uk/seo-spider/

3. A1 Website Analyzer - paid, but with a fully functional trial, available at http://www.pendragonexpress.com/hop/a1

4. LinkExaminer - free, available at http://www.analogx.com/contents/download/Network/lnkexam/Freeware.htm

5. Search Engine Optimization Toolkit - free, available at http://www.iis.net/download/seotoolkit

If you just need a crawl, I would recommend 1, 4 or 5. They are both free and work fast.  If you want to optimize your content, 5 is a powerhouse.

Hope it helps.

Marcin

Hi Sebastian,

actually, there's a very clean solution which is fully supported by Google - just use rel="next" and rel="prev" in your paginated links to indicate relationships between pages.

Here's a recent discussion of the best practices from Google itself, and here's another comment by Yoast (famous for his Wordpress SEO plugin).

Hope it helps.

If want to have a sitemap, you actually need two of them in your case, as both will include different links from different parts of your website (Magento-based and Wordpress-based).

You don't need both sitemaps in the root. Your wordpress sitemap can be in the "resources" directory , as the only restriction is that sitemaps cannot refer URLs higher in the directory tree. As all your wordpress URLs have "resources" as their base, there is no problem here.

To notify Google of your sitemaps, add your site to Google Webmaster Tools (http://google.com/webmasters) and go to Site configuration / Sitemaps. From there, you will be able to both test your sitemap, add it, and later, when already added, you will see its indexing rate.

You will also gain a lot of valuable insight by adding your site to Google Webmaster Tools, so you should do it anyway.

If you have more questions, I will be glad to help you further.

The tracking code must be customized to include the value. It's pretty simple, but you must ask the programmer to add the required snippet.

Full explanation is provided here:

http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html

This explanation includes a complete example of a valid tracking code which includes values (both transaction value, and prices of individual items added to the cart).

Hope it helps.

Hi Viggo,

what you're describing here is a common issue but also easy to fix.

If you can access and edit .htaccess on your server, you will only need to implement a simple rule which will redirect all traffic either to the www or non-www version of your website via a 301 redirect.

If you want to force the use of "www" in all cases, your rule should look like this:

RewriteCond %{HTTP_HOST}   !^www.example.com [NC]

RewriteCond %{HTTP_HOST}   !^

$RewriteRule ^/(.*)         http://www.example.com/$1 [L,R]

You can refer here for more information.

Hi Bob,

most likely, you should define a goal in Google Analytics.

It is all very well explained here - it's a part of a series of video lessons provided by Google, teaching you how to use Google Analytics. Watch the video, and you will be able to set up your goals and track conversions in a matter of minutes.

You can assign a monetary value to your goals.

With goals, you will also be able to use segmentation to further analyze and break down your traffic by sources, user behaviour, etc., to discover your most profitable users.

Hope it helps.

I've checked your rankings with Rank Tracker and they are different from your results.

I have your site on place 15 for your your keyword, and it is the homepage that is ranking.

I can see that you have Google Analytics on your site.

Check your Landing Pages report, with a keyword as a secondary dimension. You will immediately understand where exactly people are arriving at when they visit your site for various keywords.

When tracking your rankings, always keep in mind that results can be greatly skewed by personalization.

Generally, there's is no benefit in using shortened urls. Quite to the contrary, you would be losing a lot of that linking power.

So, don't use shortened urls for link building.

And to answer your question more generally, it's always best strategy to build backlinks both to the homepage and to some inner pages, using varying anchor text.

Hope it helps.

Hi Sebastian,

well, straight from the source (Matt Cutts) - apparently, there's nothing particularly wrong with having multiple H1s, as long as you don't serious overdo it.

Hope it helps.

Hi upick,

you can buy the domain and do a 301 redirect to your site. I've done it many times, and it is still surprisingly powerful method to quickly get the desired rankings, obviously if the domain you're 301-ing was powerful enough.

Hope it helps.