How to increase the page rank for keyword for entire site

[prakash.moturu]

sorry for my bad english

is there any way to increase the ranking for a keyword for the entire site .i know that seo is done per page basis .my site contains 1000ds of posts and i cant get back links for each and every post .so i picked 4 keywords which are mostly used while searching my products , is there any method i can increase my ranking for those keywords like  increasing domain authority

EXAMPLE :like if i want to increase my ranking for "buy laptop" .if any user searches In google with buy laptop i want my site or any of related pages that match the user search query  must show up in front

[marcinlejman]

You have asked a very broad question, but nevertheless:

a) You should pick one page on your site that is optimized for each of your 4 keywords. It can be a homepage or an internal landing page.

b) Make sure that it is optimized for your keyword (i.e. it is included in the title tag, in h1 / h2  and in the content of your page.

c) If you pick competetive keywords ("buy laptop" is very competitve, if that's your target), you will have to build a lot of high quality incoming links to your pages optimized for your chosen keywords. You will need a mix of links with optimized anchor text (i.e. "buy laptop" as the anchor) and non-optimized, to make things look natural.

Hope it helps.

[RobertFisher]

Lakshmi

You almost answer your own question with ...1000's of posts and i cant get back links for each...

So, you need to make sure you are not spreading your "weight" around the site when you could simply be the Gorilla of a single page. By focusing keywords/phrases to single pages, you do not lose anything to the other pages on your site (slight over simplification). Now, if you have all these posts and they are older and have a bit of weight, you could redirect some of them to the keyword page you want to push. Outside of that, with 1000's the content is likely older and of less use anyway.

That said, it does not mean that in certain verticals you won't rank for the same SERP page with different urls. We have some sites that have a specific keyword phrase and we will have two urls on the same page 1. One is an attorney and the first url is thatSite.com/particular-service and the second is thatSite.com/how-to-guide-that-service/

I would not spend time attempting to make that happen, however. Lastly, Marcin makes a really good point in c): ("buy laptop" is highly competitive,... You will need a mix of links with optimized anchor text..... Follow his advice.

Hope this cleared up a few ponderables...