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What are you trying to rank for?

If I include TM in a keyword string, does this make it another keyword or does Google ignore that?

Example:

Kentucky Hot Sauce vs Kentucky Hot (TM) sauce.

Of course the TM would be done properly via

Cheers.

Hey,

We just got a bunch of great links on sites like TechCrunch and similar, but our SERP rankings and related remained unaffected. How long does it generally take for such links to "kick in" and help the website?

I am in a similar situation. Your best bet would be a blog or something similar covering industry news or company related information, such as new features or similar. Also guides or so could be one source. It is difficult for this kind of website though to release content without it seeming out of place.

SEO cares about domains, not what space they use. If they are set up as domain and sub-domain they won't be affecting each other.

You will need to do the whole SEO shebang: Generate Content, optimize the website and get quality links. Just getting a lot of anchor text with the targeted keyword won't work as it looks very unnatural and might actually back fire in the long run. You'll need links with and without anchor text.

404s are something do be avoided as it makes your website look 'abandoned' in a way. If possible, I would set up 301s or similar to send these links to your main website rather than to 404 pages. You could also create a nice 404 site.

See these for more information:

http://www.seomoz.org/blog/are-404-pages-always-bad-for-seo

http://www.seomoz.org/blog/personalizing-your-404-error-pages

A bit of work can go a long way.

I would wait a little bit as Google just recently split the accounts that way and this might just be a bug that will be resolved shortly.

Benefiting or not, make sure users have the ability to turn this off to avoid privacy problems.

It might create a mess though if they link back and forth.

The -1 probably means that you don't have any yet. Wait until the next Linkscape update some time in August and see then again. Give it some time.

I think this is a very common thing to do, and I'd recommend you do the same. I wouldn't do it crazy ahead, but if a product comes soon, why not give yourself an advantage.

Did you do a lot of anchor text linking for 'costume'?

Total of 10-20. That includes the pre- and suffices. I am using only about 4 base keywords (very competitive though). Thanks for your advice, will target some sub-directories to get those up individually. The root is quite solid already, just was wondering if boosting it up even more would help all other keywords.

It is a few base keywords with expansions. Basically it is:

keyword

free keyword

keyword online

free keyword online

In this pattern. Overall I am currently going after maybe 10-20 keywords total. It isn't that all links will be going in to root.

And yes, I do mean sub directories. Sorry for using improper lingo.

Hello,

When optimizing for multiple keywords, should I try to get links back to the root domain of the company I work with, or would it be better to link back to sub-sites specific to the keyword I am optimizing for? Does 'getting the root up' help all keywords I work with?

Cheers,

Mike