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In theory, a nofollow link should not transfer authority. However, I recently read an article by Christopher Cemper of LinkResearchTools that kind of argues otherwise. (He mainly talks about nofollow links passing negative signals.) I don't think it is possible to assign a number to this—it's one of those things Google likes to keep to itself.

In any case, relevant links from high-quality sites are a good thing, whether they are nofollow or not.

What are you trying to achieve? Do you particularly want the index.html version to be the canonical? The https://www.mysite.com/ version is more straightforward and what most people would expect your homepage URL to be.

Unless there is some pressing reason to do otherwise, I'd leave it the way it is.

There are sites like that. For example, this one.

Moz will remove the "nofollow" from your profile and first custom URL once you accrue 200 mozPoints, presumably because you have shown yourself to be a trusted contributor.

The question remains however as to how much this is worth in Google's eyes. Since I work for a financial publishing company those links probably are not as useful as they might be to someone who works for an SEO company, since they are not directly relevant.

Guest posting and commenting used to be big link-building strategies, but not so much anymore.

As a general rule, a link that anyone can get by just placing one there is unlikely to give SEO benefit. And as mcncll said, most of those types of links are nofollow, anyway.

The benefit of the type of the type of link you are talking about is exposure and possible referral traffic. (Assuming the answer that is posted is a good one, of course.)

Just curious--did you end up responding to the reviews, and if you did did you get any feedback from the original reviewers?

Google uses meta descriptions as suggestions and then shows whatever it thinks is most useful to the searcher.

So if Google is not showing the phone numbers, it's because Google doesn't think they best answer the intent of the search, not because they are "spam".

And I agree with EGOL, don't give away all your information in the SERPs, get people to click for it.

I'm a bit confused. The http part is the protocol. You sometimes don't see it written out in the URL bar when you are on a page, but it is still there. For your canonical, use the whole thing, including the http. You can read more about it here.

Two redirects should be fine for Google but it's better to do just the one, if it's easy. Do check your internal links and make sure they are pointing to the new domain, not the old one.

(I recently did a domain name change and for two months traffic went down. But now, four months after the move, we are getting close to double the traffic compared to before the move, so don't give up yet!)

That does make it harder, not having the relevant data. (You can also take a look at successful competitors' sites and see what they write about, as another source of ideas.)

It's great that you are working so hard on the SEO elements of your client's website but you should also keep your focus on the actual content. Rather than choosing what Moz or any other service has identified as the "best" keywords and writing around those, spend some time thinking about what the site's users would find interesting/informative/useful, write about that and then use what you have learned about SEO to help optimize those posts.

For clues about what the site's users want, look at your Analytics and see which current posts drive a lot of traffic and have good engagement numbers. Search Console (formerly Webmaster Tools) can show you search terms that are already doing well for you and you can build out content around those. Speak to people who work for the company and have contact with customers for insight into what questions they are being asked and what topics come up in conversations with buyers.

It's not an exact science, but it's not totally trial and error either.

If for some reason you need all the colors to have their own page (as opposed to putting all of the colors on one page, as Alick300 helpfully suggested) you can use rel=canonical links to choose one page to be the indexed one (the most popular color, perhaps).  If you are not familiar with canonicals, here is some information.

Yes, I see it too.

Google will return whatever title it thinks best, even if the title it returns is not related to the title you have chosen. Usually this works well, sometimes it does not.

In your case, I think it is not because from what I can tell the tab at the top that has that word on it is a toggle to bring you to that content and not describing the page you are on.

If having that word there is problematic, you can try rewording the tab (it is near the top so Google pays more attention to it). However as your site develops more contextual search traffic, Google will learn more about your content based on searchers' behavior and presumably start returning a better title.

Screaming Frog can do that—here is more information about it. But maybe you just want to start with the Google Search Console report—you can find out more here. And yes, if you have a lot of internal links pointing to a page on your site, you are telling Google that you think it is an important page.

Google will show the results it thinks will be most useful to the searcher--it doesn't always use the title that you gave it. (You will also sometimes see different titles depending on what the search term is.) What are you searching for when you see those results?

Monthly. You can track them here. https://moz.com/products/api/updates

Google Search Console (aka Webmaster Tools) will give you some of that information. And Screaming Frog will give you that and lots, lots more.

You'd think there would be a straightforward answer out there. I did find this thread that says that they do, with some disagreement. I have gotten notifications from Google forums long after I have posted something, so I'd tend to think the answer is yes.

That's an interesting question. Yes, I don't  see why you couldn't rank such a page—I have had some pages accidentally rank in an even less likely situation. (Marketing pages that accidentally got exported into the sitemap.)

But even if you make the different color choices canonical to the color choice page, a canonical is a suggestion and if Google decides that people are really, really looking for blue shoes when they do this search, that is the page that will rank.

[Is there a reason you can't have the color choice page along with the individual colors? You could strengthen the signals for the choice page by having more links to it.]

The posts and articles with good backlinks, does that content still make sense in your renewed site? If so, I'd bring them back. If you don't have the content, you can try the Wayback Machine. The same goes for any old posts you think would be useful to your new readers.

The problem with redirecting a bunch of 404s to the same page (like the homepage) is that you end up with soft 404s and not a very good user experience. Pick the ones that correspond to specific pages that you have on the updated site and redirect those to the equivalent page.

Anything else, I'd let 404. A bunch of old posts, with no good links, the content of which you no longer have a use for on the site don't represent value to searchers—those pages will just drop out of Googles index (and crawl attempts) over time.

[This isn't just theoretical. We changed domains back in November and we had lots of old content—going back 10+ years, which is ancient history for a financial publisher. I ended up with about 6,000 404s. We are now down to about 4,000 404s as pages drop off. Google crawls us quickly and regularly and our organic traffic is up 86.49% .]