How do I ensure that colour variant products aren't flagged for being duplicate?

[Ashcastle]

I have a site with 12 colour variants of 1 style. How do I ensure that these are not flagged as duplicate content as they currently have been?

[Alick300]

Hi Ashcastle,

Best option is not creating different page for each variant you can show it on one page only. I'm also using the same on my own website.

Hope this helps.

Thanks

[Linda-Vassily]

If for some reason you need all the colors to have their own page (as opposed to putting all of the colors on one page, as Alick300 helpfully suggested) you can use rel=canonical links to choose one page to be the indexed one (the most popular color, perhaps).  If you are not familiar with canonicals, here is some information.